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Robotics: Top 100 Influencers and Brands

by | Nov 30, 2016 | Influencer Lists,

Robotics is the branch of science consisting of a diverse range of technologies including mechanical engineering, electrical engineering and computer science. Robotics covers the design, construction, operation and use of robots, as well as computer systems for their control, sensory feedback and information processing. The aim of robotics is to create interactive, cognitive and automated systems that can extend human capabilities to solve real world challenges.

There are four main types of robots:

  • Pre-Programmed Robots – Robots that operate in a simple, controlled environment such as a car factory.
  • Autonomous Robots – Robots that operate independently of human operators and can detect and adapt to changes in the environment. These robots are used in fields such as spaceflight, household maintenance, waste water treatment and delivering goods and services.
  • Teleoperated Robots – Robots that are controlled remotely by a human being. Examples included the underwater robots that help fix oil leaks, or the robotic arm on the Space Shuttle (the use of such robots in the medical field is a key growth area).
  • Augmenting Robots – Robots that are connected directly to the human user’s body. Movements of the user’s body ultimately control a robotic effector of some kind. These robots can either enhance the user’s natural skill in some way (e.g., extending their reach) or give them a skill they don’t have or have lost (e.g., a robotic prosthetic arm).

With rapid advancements in technology, robots are becoming more sophisticated and able to assume more roles such as personal assistants, delivery vehicles, surgical assistants, exoskeletons, autonomous vehicles and unmanned aerial vehicles. As a result investments in robotics start-ups have risen substantially, and according to a market research report the service robotics market is estimated to reach USD $18.02 Billion by 2020.


We reached out to some of the top influencers on our list to ask them for their views on future of work. We spoke to Mike Quindazzi (#6), Jason Schenker (#8), Spiros Margaris (#10), Dr. Bertalan Mesko, PhD (#17), Patrick Meier (#18) and Zoltan Istvan (#20). Be sure to follow them to stay up to date on the best content and resources on robotics.

Onalytica - Robotics, InsurTech, Crowdfunding Top 100 Influencers and Brands Mike QuindazziMike Quindazzi – Business Development Leader and Management Consultant at PwC
“When I think about robotics, I think about man-made machines comprised of hardware and software… and increasingly from programs alone (bots, robotic process automation, etc.), that aim to mimic and replace human tasks that add to our productivity or enhance our entertainment. For the last 50 years, robots have served us well handling the most dangerous, dirty and dull tasks, primarily in manufacturing operations. Today, the robot market, which has grown strong in industrial applications, is poised for expansion in a number of areas including services (hotel porter), food (robo-chefs), wealth management (robo-advisors), healthcare (surgical robots), sales & marketing (chatbots), defense (military drones), transportation (self-driving vehicles), retail/wholesale (pick & pack) and many more infused with artificial intelligence and working alongside humans in producer/performer teams. Additionally, Robotic Process Automation (RPA), sometimes misinterpreted due to the absence of robots, is simply software that is a powerful enough to perform manual, time-consuming, rules-based office tasks more efficiently by reducing cycle time and at lower costs than other automation solutions. PwC estimates that 45% of these work activities can be automated, and this automation would save $2 trillion in global workforce costs. Although RPA is still a relatively new application, early adoption by leading companies shows that by redefining work processes and reassigning employees to higher value activities, by reducing cost and human errors, and by increasing compliance and efficiency, RPA can take companies to the next level of productivity optimization.”

Onalytica - Robotics Top 100 Influencers and Brands - Jason SchenkerJason Schenker – President of Prestige Economics and Chairman of The Futurist Institute of America

“Robotics is a critical, evolving industry that is likely to prove relatively evergreen for decades to come, regardless of economic climate. The disruptive nature of robotics presents unprecedented opportunities to improve the quality of life for millions (if not billions) of people in the coming decade. We see huge opportunities for productivity, growth, and wealth creation. But there are risks; individuals exposed to a widening of the skills gap are at risk. Increasing training, education and professional opportunities in the field of robotics will be critical for the U.S. workforce — and keeping the actual and perceived net benefits of robotics uniformly positive.”

Onalytica - Robotics, InsurTech Top 100 Influencers and Brands - Spiros MargarisSpiros Margaris– Founder of Margaris Advisory
“Robotics in some form and shape has fascinated me since my childhood, when I played with robot tin toys and watched them in science fiction movies. Much of the progress in science flows in some form into robotics and their technological advancement. When it comes to human-like robots, we seem to seek an extension of ourselves but only stronger, more efficient and smarter or someone/something to fill the void in our loneliness. Taking a look at the fintech industry we see how the robo-advisors (professional automated algorithm-based wealth management services) are changing the way the game in investment advice is played and, more importantly, how the game will be played out. I firmly believe that the robotics industry will continue to ignite our fantasies for the rest of our lives and for generations to come. That is a good thing for all of us because it will help advance science and hopefully help humans lead a safer and better life.”

Onalytica - Robotics Top 100 Influencers and Brands - Dr. Bertalan Meskó MD, PhDDr. Bertalan Mesko, PhD – The Medical Futurist (Healthcare Speaker, Author & Consultant)
“While there are concerns for machines replacing people in the workforce, the benefits are tempting. Imagine how a machine that doesn’t need sleep or food, doesn’t have prejudices that we humans so often have could change the way we treat people who are sick and vulnerable. With some preparation and forethought, we can make sure the human touch stays relevant in medicine while taking advantage of our metallic allies. Change is often scary, and robotics in healthcare is a big one. It has the potential to do so much good: to bring medical care to regions where even today there is none to be found; to make the production and distribution of pharmaceuticals cheaper and more efficient; to lighten the load of medical professionals; to help people walk again. To reap the benefits and avoid the potential dangers of such a technological revolution we need to keep informed about the strides that science makes so that we can better prepare and adapt to the not-so-distant future where robots play a crucial role and work closely with us.”

Onalytica - Robotics Top 100 Influencers and Brands - Patrick MeierPatrick Meier – Executive Director and Co-Founder of WeRobotics

“The International Community spends around $25 Billion per year to provide life saving assistance to people devastated by wars and natural disasters. According to the United Nations, this is $15 Billion short of what is urgently needed; that’s $15 Billion short every year. So how do we double the impact of humanitarian efforts and do so more efficiently than ever before? The answer is robotics.”

Onalytica - Robotics Top 100 Influencers and Brands - Zoltan IstvanZoltan Istvan – Futurist / Speaker / Journalist and Founder & Chairman of the Transhumanist Party

“I recently consulted with the US Navy on all things “transhuman.” In those conversations about how science and technology can help the human race evolve beyond its natural limits, it was clear that military is keen on replacing human soldiers with both fighting and peacekeeping machines so American military lives never have to come under fire or be in harm’s way. However, it’s the peacekeeping technology that is particularly interesting for many civilians. While you wouldn’t want an armed Terminator in your home, you might like a robot that travels with you and offers personal protection, like a bodyguard. In a survey by Travelzoo of 6,000 participants, nearly 80 percent of people said they expect robots to be a significant part of their lives by 2020 — and that those robots might even join them on holidays. The idea of a protective robot nanny is an idea whose time has come.”


We were interested in seeing which topics were spoken of the most in the context of robotics, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January – 22nd November 2016 and counted the number of times various topics were mentioned to create a topic share of voice pie chart:

 Onalytica - Robotics Top 100 Influencers and Brands - Topic Share of Voice

The most popular topic mentioned in tweets and blogs by the top future of work influencers was IoT with a 19% share of voice, illustrating the strong relationship between IoT and Robotics. Big Data and AI were the 2nd most popular topics both receiving 18% of all mentions among the top robotics influencers and brands. The next most popular topics were VR and Start-up which both received a 14% share of voice. Drones received a 6% share of all mentions, followed by Deep Learning, Self-driving and Automation which all received a 3% share of voice. Finally Machine Learning  received a 2% share of mentions among the top 100 robotics influencers and brands.


We were very interested in seeing which brand and individuals were leading the discussion around robotics, so we analysed over 551K tweets mentioning the key words: “Robotics OR Robotic from 18th September – 18th November 2016. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online robotics conversation with the number one influencer Will Knight at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica - Robotics Top 100 Influencers and Brands - Robotics -Network Map 2

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand NASA at the centre and all the robotics conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
Onalytica - Robotics Top 100 Influencers and Brands - Robotics - Network Map


We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in robotics. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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Rank Twitter Handle Name Company Influencer Score
1 @willknight Will Knight MIT Technology Review 100
2 @nmpanek Natalie Panek MacDonald, Dettwiler and Associates Ltd 58.87
3 @TamaraMcCleary Tamara McCleary 48.81
4 @andi_staub Andreas Staub FehrAdvice & Partners AG 32.17
5 @craigbrownphd Craig Brown, Ph.D. Untapped Potential 30.87
6 @MikeQuindazzi Mike Quindazzi PwC 29.53
7 @alexanderwear Alexander Sommer WT VOX 29.38
8 @PrestigeEcon Jason Schenker Prestige Economics 26.5
9 @benpopper Ben Popper The Verge 24.65
10 @SpirosMargaris Spiros Margaris Margaris Advisory 13.74
11 @BobViolino Bob Violino Victory Business Communications 13.66
12 @drcrater Gordon Oz Osinski Western University 13.06
13 @SighSam Sammy Payne Open Bionics 12.55
14 @ahier Brian Ahier Medicity, a Healthagen Business 10.72
15 @rcalo Ryan Calo Gilt 10.48
16 @arnabch01 Arnab 9.73
17 @Berci Berci Meskó, MD, PhD The Medical Futurist 9.03
18 @PatrickMeier Patrick Meier WeRobotics 8.92
19 @PhilQuentin Philippe M Epoca 8.85
20 @zoltan_istvan Zoltan Istvan Transhumanist Party 8.38
21 @DavidPapp David Papp Microtek Corporation 8.3
22 @_amirabs Amir Sadeghian Stanford University 8.06
23 @markmcardle markmcardle PwC 7.85
24 @ShareKarle Gulshan Yadav VVDN Technologies 7.8
25 @peterwsinger Peter W. Singer The New America Foundation 7.6
26 @BotJunkie Evan Ackerman IEEE Spectrum 7.55
27 @mims Christopher Mims WSJ 7.43
28 @evankirstel Evan Kirstel 7.39
29 @gp_pulipaka Dr. GP Pulipaka DeepSingularity 7.37
30 @JosVctorRivero José Víctor Rivero R2 Drones S.L. 7.24
31 @KhalidHamdan0 Khalid Hamdan Accenture Services Pvt. Ltd 6.76
32 @daveyalba Davey Alba Wired 6.76
33 @RobotLaunch Andra Keay Silicon Valley Robotics 6.51
34 @Buttarelli_G Giovanni BUTTARELLI Council of Europe 6.43
35 @RickKing16 Rick King Consultant 5.71
36 @ianmct Ian McTavish Huntsville High School 5.65
37 @ken_goldberg Ken Goldberg University of California, Berkeley 5.6
38 @GottaGreatDeal Joe 5.6
39 @DoctorBernstein Robert M. Bernstein Columbia Med School 5.5
40 @NoelSharkey Noel Sharkey University of Sheffield 5.04
41 @cmschroed Chris Schroeder Author, Advisor, Speaker 5.03
42 @SWexner Steven Wexner Cleveland Clinic Florida 5.03
43 @hiskov Henrik I Christensen Contextual Robotics Institute 5.03
44 @sabinehauert Sabine Hauert Bristol University 4.93
45 @sethuvij Sethu Vijayakumar Edinburgh University 4.89
46 @nschaetti Nils Schaetti University of Neuchâtel 4.79
47 @sbmeunier Sebastien Meunier Chappuis Halder & Co. 4.71
48 @coffeechugbooks Aaron Maurer Lego Education 4.66
49 @jorgebarba Jorge Barba Blu Maya 4.65
50 @AnjaHoffmann Anja Hoffmann Sentio Lab 4.51



We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about robotics. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in robotics.

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Rank Twitter Handle Name Influencer Score
1 @NASA NASA 100
2 @Space_Station Intl. Space Station 55.74
3 @WiredUK Wired UK 43.5
4 @TechCrunch TechCrunch 38.82
5 @techreview MIT Tech Review 33.52
6 @DeepLearn007 AI 23.17
7 @lifeboathq Lifeboat Foundation 22.79
8 @Novealthy Novealthy 18.74
9 @mashable Mashable 16.73
10 @Robohub Robohub 16.54
11 @RIA_robotics Robotic Indust Assoc 16.11
12 @AutomatonBlog Automaton 14.27
13 @ZDNet ZDNet 12.96
14 @ARTASDOCS ARTAS HairSurgeons 12.38
15 @WIRED WIRED 12.12
16 @verge The Verge 12
17 @VEXRobotics VEX Robotics 11.6
18 @ctovision CTOvision 11.37
19 @RoboticsTrends Robotics Trends 11.16
20 @futurism Futurism 11.04
21 @singularityhub Singularity Hub 10.73
22 @IEEESpectrum IEEE Spectrum 10.61
23 @WonderWorkshop Wonder Workshop 10.52
24 @1776 1776 10.47
25 @businessinsider Business Insider 10.19
26 @NvidiaAI NVIDIA AI 10.18
27 @RoboticBusiness RBR 9.12
28 @openbionics Open Bionics 8.91
29 @UMengineering Michigan Engineering 8.63
30 @prostheticknowl Prosthetic Knowledge 8.55
31 @singularityu SingularityU 8.06
32 @CMU_Robotics CMURoboticsInstitute 7.93
33 @ReWalk_Robotics ReWalk 7.89
34 @RethinkRobotics Rethink Robotics 7.77
35 @RWW ReadWrite 7.48
36 @IntuitiveSurg Intuitive Surgical 6.71
37 @eu_Robotics euRobotics 6.7
38 @AutomationAnywh Automation Anywhere 6.7
39 @BBCClick BBC Click 6.43
40 @ericsson Ericsson 6.29
41 @KUKA_RoboticsEN KUKA Robotics 6.26
42 @arduino Arduino 6.02
43 @newscilive New Scientist Live 5.81
44 @ABBRobotics ABB Robotics 5.52
45 @PopSci Popular Science 5.26
46 @OSRFoundation OSRF 5.09
47 @newscientist New Scientist 4.98
49 @Harvard Harvard University 4.85
50 @clearpathrobots ClearpathRobots 4.84


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around robotics.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.





Download this free report which reveals the top 100 Robotics influencers and brands