Build your strategy in 5 minutes!Get Started

Top 50 Influencers on Content Marketing

by | Nov 6, 2013 | Influencer Lists,

We carried out some analysis to bring you a list of the top 50 influencers on content marketing.

The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.

Learn more about the PageRank algorithm in this Wikipedia article.

There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.

The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.

UPDATE: For the latest version of our rankings, check out our lists on

There are clearly many ways you can calculate these rankings. Do you have a preferred method? And why do you like it?

RankTwitter HandleNameTwitter Followers
1@JoePulizziJoe Pulizzi38,454
2@jeffbullasJeff Bullas201,541
3@BrennerMichaelMichael Brenner31,135
4@dougkesslerDoug Kessler6,244
5@MarketingProfsAnn Handley198,803
6@Robert_RoseRobert Rose21,392
7@heidicohenHeidi Cohen19,681
8@jchernovJoe Chernov15,607
9@leeoddenLee Odden62,170
10@lieblinkRebecca Lieb5,847
11@copybloggerBrian Clark153,291
12@FeldmanCreativeBarry Feldman3,393
13@TheSalesLionMarcus Sheridan11,713
14@ardath421Ardath Albee12,951
15@kevinrcainKevin Cain2,124
16@GerryMoranGerry Moran25,344
17@corhospesCor Hospes10,724
18@paulroetzerPaul Roetzer9,453
19@mitchjoelMitch Joel56,702
20@ashleighmavrosAshleigh Mavros568
21@nateriggsNate Riggs31,400
22@michaelgerardMichael Gerard1,487
23@JasonMillerCAJason Miller13,757
24@TPLDrewAndrew Davis5,662
25@dayrothDayna Rothman754
26@PamMktgNutPam Moore174,682
27@tobymurdockToby Murdock1,118
28@KimotaJonathan Crossfield4,030
29@NenadSenicNenad Senic1,410
30@amandamaksAmanda Maksymiw3,188
31@jonmillerJon Miller12,894
32@ChaseMcMichaelChase McMichael2,174
33@scottabelScott Abel22,014
34@tomgeraceTom Gerace1,767
35@ThePRCoachJeff Domansky12,163
36@mbloomsteinMargot Bloomstein7,520
37@Matt_SiltalaMatt Siltala8,440
38@RobYoegelRob Yoegel903
39@cahidalgoCarlos Hidalgo4,443
40@CarlaJohnsonCarla Johnson5,999
41@SarahSkerikSarah Skerik6,060
42@buyerpersonaAdele Revella3,468
43@brencournoyerBrendan Cournoyer2,107
44@SarahArrowSarah Arrow12,840
45@mikepweissMichael Weiss1,856
46@adriasaracinoAdria Saracino1,263
47@veroachEric Roach31,268
48@klauseckKlaus Eck36,285
49@avavrekAdam Vavrek1,035
50@NickKelletNick Kellet55,053

If you’re interested in any of our other rankings, you can take a look at our list of top 100 education blogs or top Big Data influencers.