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#SMMW17: Hot Topics and Top Influencers

by | Apr 4, 2017 | Influencer Lists, ,

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.


HOT TOPICS

We were really interested in seeing which topics received the most attention at #SMMW17, so we analysed over 61K tweets and blogs from 25th February – 27th March 2017 mentioning the keywords SMMW17 OR SMMW2017 OR “SMMW 2017” OR “SMMW 17” OR “SMMW ’17”. We then measured the frequencies of all the words used in conjunction with the keywords and created this Word Cloud in order to provide an accurate gauge of the conversation :

Onalytica #SMMW17: Hot topics and Top Influencers - Word Cloud
The most frequently mentioned topics at the conference were the official hashtag #SMM17, #TwitterSmarter, #Storyon, influencers, content, #LiveStreaming, Snapchat, Facebook, Instagram and #AI. We decided to delve deeper into these 10 topics and uncover the SMM17 influencers in the context of these 10 most popular topics.


1. TOP #SMMW17 INFLUENCERS

Below is a list of the top 25 influencers discussing #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@Mike_StelznerMichael A. StelznerSocial Media Examiner100
2@GuyKawasakiGuy KawasakiCanva12.43
3@ChrisDuckerChris DuckerYoupreneur9.49
4@cspennChristopher PennSHIFT Communications8.8
5@leeoddenLee OddenTopRank Marketing7.76
6@jaybaerJay BaerConvince & Convert6.91
7@RebekahRadiceRebekah RadicePost Planner6.17
8@MariSmithMari Smith Ⓜ️Facebook6.42
9@MadalynSklarMadalyn Sklar 🚀Madalyn Sklar5.75
10@NealSchafferNeal SchafferMaximize Your Social6.53
11@iSocialFanzBrian Fanzo 😎Social-Fanz5.6
12@JoePulizziJoe PulizziContent Marketing6.16
13@markwschaeferMark SchaeferSchaefer Marketing Solutions4.71
14@kimgarstKim GarstBoom! Social4.79
15@PegFitzpatrickPeg Fitzpatrick ✨Kreussler Inc.4.5
16@AndrewAndPeteAndrew and Pete 🙊🙈Andrew and Pete!5.17
17@chrisbroganChris BroganOwner Media Group4.74
18@dgingissDan GingissHumana4.19
19@sandy_cartersandy carterSandy Carter4.6
20@bryankramerBryan KramerPureMatter5.18
21@joelcommJoel CommJoel Comm5.1
22@ryanfolandRyan Foland #SMMW17Influence Tree4.36
23@IanClearyIan ClearyRazorSocial4.2
24@Phil_MershonPhil MershonSocial Media Examiner4.55
25@larrykimLarry KimWordStream3.94

 

2. TOP #TWITTER INFLUENCERS

Below is a list of the top 25 influencers discussing #Twitter at #SMMW17.

RankTwitter HandleNameCompanyInfluencer Score
1@AndrewAndPeteAndrew and Pete 🙊🙈Andrew and Pete!100
2@MadalynSklarMadalyn Sklar 🚀Madalyn Sklar73.8
3@sandy_cartersandy carterSandy Carter60.88
4@TexashollyHolly HomerKids Activities Blog30.17
5@RebekahRadiceRebekah RadicePost Planner29.9
6@AdeldMeyerAdel de MeyerAdeldemeyer.com29.77
7@clumsytravelerThe Clumsy TravelerThe Clumsy Traveler18.95
8@SpiderworkingAmanda WebbSpiderworking.com18.17
9@iagdotmeIan Anderson GraySelect Performers Internet Solutions17.92
10@MariSmithMari Smith Ⓜ️Facebook14.56
11@aiaddysonzhangAi Zhang 🔥Stockton University14.3
12@carlosgil83Carlos GilBMC Software12.6
13@KrisGillentineKristy GillentineDrive West Communications12.04
14@jayacunzoJay Acunzo 💡Unthinkable Podcast12.02
15@Brian_G_PetersBrian Peters ✈️🌎Buffer11.54
16@NealSchafferNeal SchafferMaximize Your Social10.29
17@ryanfolandRyan Foland GingerMCInfluence Tree8.84
18@dgingissDan GingissHumana8.69
19@JuliaBrambleJulia BrambleBrambleBuzz8.39
20@ErikJFisherErik FisherSocial Media Examiner8.1
21@lilachbullockLilach BullockLilach Bullock8.1
22@StonehamPressTim @ Stoneham PressStoneham Press Ltd8.02
23@DustinWStoutDustin W. StoutWarfare Plugins7.93
24@vincenzolandinoV. Michele LandinoAftermarq7.69
25@ryan_a_bellRyan at IntelContentVRScout7.52

 

3. TOP STORY TELLING INFLUENCERS

Below is a list of the top 25 influencers discussing story telling at #SMMW17.

RankTwitter HandleNameCompanyInfluencer Score
1@ParkHowellPark HowellBusiness of Story100
2@FinalCutKingZach KingFinalCutKing.com99.78
3@sandy_cartersandy carterSandy Carter69.81
4@iSocialFanzBrian Fanzo 😎Social-Fanz44.05
5@MariSmithMari Smith Ⓜ️Facebook42.99
6@ryanfolandRyan Foland #SMMW17Influence Tree25.95
7@ChrisStrubChris Strubteamstrub.com24.72
8@cspennChristopher PennSHIFT Communications22.19
9@NiklasMyhrNiklas Myhr, Ph.D.Chapman University16.13
10@carlosgil83Carlos GilBMC Software14.7
11@SunGroupWP#WinnieSun ☀️Winnie Sun12.67
12@rachelloumillerRachel MilleriSocialFanz11.8
13@michaelgassMichael GassFuel Lines Business Development11.64
14@RobRe62Roberto ReIndependent11.38
15@mcjsbusinessMichael GriffithsReferral Marketing Guru11.08
16@annemccollAnne McCollThe Best D@mn Copywriter10.6
17@jeremypmurphyJeremy Murphyrunninggrooveshark.com9.64
18@NickyKrielNicky KrielNicky Kriel Social Media9.53
19@JedRecordJed RecordAlivant9.46
20@Coolz0rMiel Van OpstalWaveLab9.38
21@FuelLinesAshley CoxFuel Lines Business Development9.37
22@CathyHacklCathy HacklFuture Lighthouse9.16
23@DustinWStoutDustin W. StoutWarfare Plugins9.03
24@HectorFHdezHector Hernandezsoportepro.com8.56
25@NikkiFicaNikki FicaSocial Media Facelift7.31

4. TOP INFLUENCER MARKETING INFLUENCERS

Below is a list of the top 25 influencers discussing influencer marketing at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@leeoddenLee OddenTopRank Marketing100
2@bryankramerBryan KramerPureMatter77.98
3@martinjonesazMartin JonesCox Communications56.2
4@aggiefayAggie N-KMarriott International43.17
5@GuyKawasakiGuy KawasakiCanva31.48
6@NealSchafferNeal SchafferMaximize Your Social28.6
7@MariSmithMari Smith Ⓜ️Facebook24.17
8@kimgarstKim GarstBoom! Social23.84
9@JoshuaJHagerJoshua Hagerjoshuajhager.com23.13
10@RebekahRadiceRebekah RadicePost Planner21.99
11@iSocialFanzBrian Fanzo 😎Social-Fanz21.7
12@markwschaeferMark SchaeferSchaefer Marketing Solutions19.54
13@WilliamsTimTim WilliamsOnalytica18.5
14@cspennChristopher PennSHIFT Communications17.95
15@MarketingProfsAnn HandleyMarketingProfs17.94
16@kokasextonKoka SextonHootsuite14.79
17@MarshaCollierMarsha CollierThe Collier Company12.41
18@EricLMitchellEric Mitchell 🇺🇸LifeFlip Media11.76
19@rachelloumillerRachel MilleriSocialFanz11.56
20@MadalynSklarMadalyn Sklar 🚀Madalyn Sklar11.54
21@ducttapeJohn JantschDuct Tape Marketing11.46
22@SteveologySteve FarnsworthThe Steveology Group10.82
23@joshelledgeJosh ElledgeSavingsAngel10.7
24@ryanfolandRyan Foland #SMMW17Influence Tree10.1
25@carlosgil83Carlos GilBMC Software9.85

 

5. TOP CONTENT MARKETING INFLUENCERS

Below is a list of the top 25 influencers discussing content marketing at #SMMW17.

RankTwitter HandleNameCompanyInfluencer Score
1@NealSchafferNeal SchafferMaximize Your Social100
2@dgingissDan GingissHumana77.15
3@leeoddenLee OddenTopRank Marketing68.68
4@sandy_cartersandy carterSandy Carter31.97
5@evankirstelEvan KirstelEvanKirstel.com29.93
6@cspennChristopher PennSHIFT Communications27.89
7@mcjsbusinessMichael GriffithsReferral Marketing Guru20.72
8@vincenzolandinoV. Michele LandinoAftermarq20
9@ChristinKardosChristin KardosConvince & Convert18.96
10@perlajonesperlajonesalt. Media Marketing17.57
11@CelesteBowdenCeleste BowdenCMB Marketing Solutions17.49
12@NavneetSauNavneet SauNavneet Sau17.31
13@tejonesTodd E. JonesGrafixcat Media17.14
14@HectorFHdezHector Hernandezsoportepro.com16.9
15@cshasarrivedCourtney SmithPureMatter16.78
16@timschmoyerTim SchmoyerVideo Creators16.48
17@kylenekaelinKylene KaelinNewland Real Estate Group15.75
18@AnaLuciaNovakAna Lucia NovakSocial Ana Social Media15.55
19@olgamizrahiOlga MizrahiChunkofChange.com15.44
20@annemccollAnne McCollThe Best D@mn Copywriter14.86
21@DeniseWakemanDenise Wakeman ✈️DeniseWakeman.com14.63
22@TexashollyHolly HomerKids Activities Blog14.59
23@NoteworthyWifeyAmy Noteworthycurationsuite.com13.86
24@TweetsFromPawanPawan DeshpandeCurata13.68
25@HeatherMayumiHeather HurleyGT Nexus13.58

 

MAPPING THE COMMUNITY

Below you can see a network map of the online #SMMW17 conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica #SMMW17: Hot topics and Top Influencers - Network

6. TOP LIVE STREAMING INFLUENCERS

Below is a list of the top 25 influencers discussing live streaming at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@joelcommjoelcommJoel Comm100
2@iSocialFanziSocialFanzSocial-Fanz65.37
3@kimgarstkimgarstBoom! Social55.1
4@1AlexKhan1AlexKhanAttractive Media GmbH29.46
5@ARKON_MOUNTSARKON_MOUNTSArkon Resources, Inc27.75
6@jaybaerjaybaerConvince & Convert20.26
7@LuriaPetrucciLuriaPetrucciLive Streaming Pros18.75
8@Ursula_RinghamUrsula_RinghamSAP18.42
9@jeffsheehanjeffsheehanIBM17.64
10@ArkonVPArkonVPArkon Resources, Inc14.99
11@TheSarahMooreTheSarahMooreEleven Lights Media12.69
12@cspenncspennSHIFT Communications12.45
13@iDigitalCopiDigitalCopMontebello PD12.31
14@ChristinKardosChristinKardosConvince & Convert12.01
15@ParkHowellParkHowellBusiness of Story11.65
16@JedRecordJedRecordAlivant11.48
17@ChocolateJohnnyChocolateJohnnyPerfection Chocolates & Sweets9.86
18@rachelloumillerrachelloumilleriSocialFanz9.17
19@ryanfolandryanfolandInfluence Tree8.21
20@ryan_a_bellryan_a_bellVRScout7.7
21@NitishDhimanNitishDhimanSydney Digital Marketing7.51
22@ChrisStrubChrisStrubteamstrub.com7.2
23@IanGertlerIanGertlerSymplegades Inc.7.18
24@dgingissdgingissHumana7.06
25@BradFriedmanBradFriedmanThe Friedman Group6.8

 

7. TOP SNAPCHAT INFLUENCERS

Below is a list of the top 25 influencers discussing  #SnapChat at #SMMW17.

RankTwitter HandleNameCompanyInfluencer Score
1@joelpriceJoel Price #SMMW17San Diego Chargers100
2@carlosgil83Carlos GilBMC Software82.46
3@nickciceroNick CiceroDelmondo72.21
4@shandaShandaELVN Digital71.86
5@iamlaurelsuLaurel SuDocuSign68.54
6@KrisGillentineKristy GillentineDrive West Communications47.82
7@MadalynSklarMadalyn Sklar 🚀Madalyn Sklar43.45
8@ShaunAyalaShaun AyalaBest Buy38.32
9@JoePulizziJoe PulizziContent Marketing38.12
10@ChrisStrubChris Strubteamstrub.com37.91
11@cspennChristopher PennSHIFT Communications24.61
12@iSocialFanzBrian Fanzo 😎Social-Fanz22.71
13@ChristinKardosChristin KardosConvince & Convert22.63
14@SteveologySteve FarnsworthThe Steveology Group22.4
15@aiaddysonzhangAi Zhang 🔥Stockton University20.96
16@CoachLauraLaura RubinsteinTransform Today19.48
17@KeithKellerKeith KellerMAGIC MELBOURNIANS18.35
18@rachelloumillerRachel MilleriSocialFanz15.98
19@ryanfolandRyan Foland GingerMCInfluence Tree15.63
20@dbreakenridgeDeirdre BreakenridgePure Performance Communications15.22
21@caitlinangeloffCaitlin AngeloffDocuSign15.01
22@JedRecordJed RecordAlivant14.88
23@JimMacLeodJim MacLeodExtreme Networks14.36
24@alvinlindsay21Alvin Lindsayhatethejob.co.uk13.28
25@ChocolateJohnnyJohn Kapos #smmw17Perfection Chocolates & Sweets13.26

8. TOP FACEBOOK INFLUENCERS

Below is a list of the top 25 influencers discussing Facebook at #SMMW17

RankTwitter HandleNameCompanyInfluencer Score
1@MariSmithMari Smith Ⓜ️Facebook100
2@AndreaVahlAndreaVahlAndrea Vahl36.66
3@deliveringwowDr. Anissa HolmesDelivering Wow31.46
4@sandy_cartersandy carterSandy Carter27.53
5@larrykimLarry KimWordStream20.68
6@cspennChristopher PennSHIFT Communications16.71
7@jeffsheehanJeff SheehanIBM16.15
8@vincenzolandinoV. Michele LandinoAftermarq15.78
9@leeoddenLee OddenTopRank Marketing14.36
10@iSocialFanzBrian Fanzo 😎Social-Fanz13.4
11@ScottMontyScott MontyBrain+Trust Partners12.74
12@coralynnyogaCL Hazzy012.03
13@annemccollAnne McCollThe Best D@mn Copywriter11.89
14@NickyKrielNicky KrielNicky Kriel Social Media11.13
15@JedRecordJed RecordAlivant11.03
16@MelonieDodaroMelonie DodaroTop Dog Social Media10.7
17@GrowMapGail GardnerGrowMap.com10.46
18@carlosgil83Carlos GilBMC Software10.39
19@RobRe62Roberto ReIndependent9.94
20@ryanfolandRyan Foland GingerMCInfluence Tree9.68
21@startupprincessStartup PrincessSpeakmichelle.com9.23
22@SnowinRITimothy SnowPicsArt9.11
23@TheMikeEllisMike EllisKxly Radio Group8.91
24@BillNighBill NighChange Healthcare8.55
25@shellkillebrewMichelle KillebrewFisher Investments8.22

 

9. TOP INSTAGRAM INFLUENCERS

Below is a list of the top 25 influencers discussing Instagram at #SMMW17

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RankTwitter HandleNameCompanyInfluencer Score
1@PegFitzpatrickPeg Fitzpatrick ✨Chapman University100
2@SueBZimmerman★TheInstagramExpert★Chapman University50.4
3@jenns_trendsJenn HermanDuct Tape Marketing36.9
4@alisammeredithAlisa MeredithAlisa Meredith Marketing28.85
5@GuyKawasakiGuy KawasakiDuct Tape Marketing27.8
6@MariSmithMari Smith Ⓜ️BMC Software25.57
7@ryanfolandRyan Foland GingerMCChapman University23.91
8@leeoddenLee OddenBMC Software17.27
9@sandy_cartersandy carterChapman University17.05
10@marketingbykatKatharine McMahonBMC Software16.22
11@JoePulizziJoe PulizziDuct Tape Marketing16.19
12@CelesteBowdenCeleste BowdenCMB Marketing Solutions16.15
13@ArkonVPAaron RothArkon.com15.57
14@kylenekaelinKylene KaelinBMC Software12.6
15@kathyklotzguestKathy Klotz-GuestBMC Software12.55
16@cspennChristopher PennMarriott International11.96
17@evankirstelEvan KirstelDuct Tape Marketing11.2
18@carlosgil83Carlos GilBMCSoftware10.43
19@dgingissDan GingissMarriott International8.81
20@vincenzolandinoV. Michele LandinoFlip Cat Consulting8.36
21@rachelloumillerRachel MillerChapman University8.23
22@suzimccSuzi McCarthyNYU SPS7.73
23@NickyKrielNicky KrielBMC Software7.58
24@JimMacLeodJim MacLeodDuct Tape Marketing7.24
25@SunGroupWP#WinnieSun ☀️Winnie Sun6.96

 

10. TOP #AI INFLUENCERS

Below is a list of the top 25 influencers discussing #AI at #SMMW17

RankTwitter HandleNameCompanyInfluencer Score
1@cspennChristopher PennSHIFT Communications100
2@sandy_cartersandy carterSandy Carter86.92
3@bryankramerBryan KramerPureMatter79.24
4@ccarfichristopher carfiGoDaddy37.49
5@evansdanieljDan EvansUSAA33.45
6@NealSchafferNeal SchafferMaximize Your Social19.82
7@annemccollAnne McCollThe Best D@mn Copywriter18.55
8@TamaraMcClearyTamara McClearyThulium15.83
9@shelleyrostlundShelley RöstlundSocial Intelligence14.67
10@startupprincessStartup PrincessSpeakmichelle.com13.14
11@JoshuaJHagerJoshua Hagerjoshuajhager.com12.05
12@IanGertlerIan Gertler ☕️📲Symplegades Inc.12
13@stephnissen_Steph NissenAtomic Revenue11.82
14@ryanfolandRyan Foland GingerMCInfluence Tree11.38
15@SunGroupWP#WinnieSun ☀️Winnie Sun11.24
16@dbreakenridgeDeirdre BreakenridgePure Performance Communications11.03
17@NickyKrielNicky KrielNicky Kriel Social Media10.86
18@SameerpeaceSameer Ahmed KhanSocial Champ10.32
19@dgingissDan GingissHumana10.06
20@bernieborgesBernie BorgesFind and Convert9.73
21@iRossBrandRoss BrandLivestream Universe9.67
22@MassimoPetrucciMassimo PetrucciMassimo Petrucci S.r.l.9.39
23@JedRecordJed RecordAlivant9.1
24@cshasarrivedCourtney SmithPureMatter8.79
25@FlipCatLLCTeresa MartinFlip Cat Consulting8.74

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Social Media Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

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HOT TOPICS AND TOP INFLUENCERS

Download this free report which reveals the top influencers and brands at #SMMW17