Within modern society we tend to forget that women have been at the heart of the financial world throughout history. So much so, that words we use today such as money, monetise and mint are all actually derived from the name of an old Roman goddess. In light of this, we’ve combed through 357,000 posts and 40,000 profiles to bring you the most influential women at the heart of the online financial debate.
Mapping The Community
We analysed over 300,000 Finance-related posts from 1st November 2018 to 31st October 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around finance. The top influencer Theodora Lau is at the centre highlighted in blue. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influencers that have been identified.
Top 100 Influencers
We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts discussing finance. Below we have a list of the top 50 influencers discussing finance online. If you want to see who ranks from 51 – 100 be sure to download the full report by filling the form in below.
|Rank||Twitter Handle||Name||Role||Influencer Score|
|8||@guzmand||Danielle Guzman||Marketing Professional||76.75|
|14||@efipm||Efi Pylarinou||FinServ Professional||60.37|
|17||@katie_haun||Kathryn Haun||FinServ Professional||56.6|
|19||@Shirastweet||Shira Rubinoff||Tech Professional||54.93|
|23||@SarahKocianski||Sarah Kocianski||Senior Management||52.55|
|28||@MeganCaywood||Megan Caywood||Senior Management||50.37|
|29||@LizLum||Elizabeth Lumley||Senior Management||50.34|
|38||@eileentso||Eileen Burbidge||FinServ Professional||44.24|
|39||@MerrynSW||Merryn Somerset Webb||Journalist||44.23|
|41||@Julez_Norton||Julia Norton||Tech Professional||42.25|
|43||@noneal510||Nina O’Neal||FinServ Professional||41.23|
|48||@KGeorgieva||Kristalina Georgieva||Political/Government Professional||40.13|
|50||@JoAnnBarefoot||Jo Ann Barefoot||Entrepreneur||39.88|
Download the Full Report
Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with finance on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
ABOUT THE AUTHOR
Sam is a Senior Insights Consultant at Onalytica. He helps brands discover their key insights and convert them into the clearest action to ensure success.