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Women In Finance: Top 100 Influencers

by | Nov 21, 2019 | Influencer Lists,

Within modern society we tend to forget that women have been at the heart of the financial world throughout history. So much so, that words we use today such as money, monetise and mint are all actually derived from the name of an old Roman goddess. In light of this, we’ve combed through 357,000 posts and 40,000 profiles to bring you the most influential women at the heart of the online financial debate.

We’ve covered topics from Online banking, Venture capital & Cryptocurrencies, to insurance risk, FinTech and international trade; the below is the beau monde of balanced budgets, the upper crust of creative destruction, the crème de la crème of cash dividends.

Mapping The Community

We analysed over 300,000 Finance-related posts from 1st November 2018 to 31st October 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around finance. The top influencer Theodora Lau is at the centre highlighted in blue. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influencers that have been identified.

Top 100 Influencers

We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts discussing finance. Below we have a list of the top 50 influencers discussing finance online. If you want to see who ranks from 51 – 100 be sure to download the full report by filling the form in below.

Rank Twitter Handle Name Role Influencer Score
1 @psb_dc Theodora Lau Entrepreneur 100
2 @tracyalloway Tracy Alloway Journalist 98.76
3 @annairrera Anna Irrera Journalist 92.47
4 @AnneBoden Anne Boden Entrepreneur 90.56
5 @Melt_Dem Meltem Demirors C-Suite 84.96
6 @TheRudinGroup April Rudin Entrepreneur 83.11
7 @helene_wpli Helene Li Entrepreneur 80.43
8 @guzmand Danielle Guzman Marketing Professional 76.75
9 @laurashin Laura Shin Journalist 74.88
10 @ClaerB Claer Barrett Journalist 71.94
11 @lisaabramowicz1 Lisa Abramowicz Journalist 65.46
12 @sallyeaves Sally Eaves C-Suite 63.56
13 @rebeccaballhaus Rebecca Ballhaus Journalist 61.06
14 @efipm Efi Pylarinou FinServ Professional 60.37
15 @starkness Elizabeth Stark Entrepreneur 57.8
16 @ionayoungmoney Iona Bain Journalist 57.38
17 @katie_haun Kathryn Haun FinServ Professional 56.6
18 @izakaminska Izabella Kaminska Journalist 56.24
19 @Shirastweet Shira Rubinoff Tech Professional 54.93
20 @DuenaBlomstrom Duena Blomstrom C-Suite 54.24
21 @LedaGlyptis Leda Glyptis C-Suite 53.86
22 @GhelaBoskovich Ghela Boskovich Entrepreneur 53.51
23 @SarahKocianski Sarah Kocianski Senior Management 52.55
24 @AnnMCairns Ann Cairns C-Suite 52
25 @SusanneChishti Susanne Chishti C-Suite 51.76
26 @ccrosswell Charlotte Crosswell C-Suite 50.59
27 @jemimajoanna Jemima Kelly Journalist 50.48
28 @MeganCaywood Megan Caywood Senior Management 50.37
29 @LizLum Elizabeth Lumley Senior Management 50.34
30 @MarshaCollier Marsha Collier Entrepreneur 49
31 @ScarlettSieber Scarlett Sieber C-Suite 48.19
32 @jennystrasburg Jenny Strasburg Journalist 48.16
33 @YuHelenYu Helen Yu Entrepreneur 47.63
34 @TamaraMcCleary Tamara McCleary Entrepreneur 47.23
35 @ccalmeja Claire Calmejane C-Suite 46.43
36 @suchetadalal Sucheta Dalal Journalist 45.73
37 @CarolLewis101 CarolLewis Journalist 45.19
38 @eileentso Eileen Burbidge FinServ Professional 44.24
39 @MerrynSW Merryn Somerset Webb Journalist 44.23
40 @ArlanWasHere Arlan Hamilton Entrepreneur 43.4
41 @Julez_Norton Julia Norton Tech Professional 42.25
42 @ElisaMartinuzzi Elisa Martinuzzi Journalist 41.44
43 @noneal510 Nina O’Neal FinServ Professional 41.23
44 @ShellyKramer Shelly Kramer Analyst 41.15
45 @charliehalkett Charlotte Halkett C-Suite 40.88
46 @AmberBaldet Amber Baldet Entrepreneur 40.29
47 @katie_martin_fx Katie Martin Journalist 40.17
48 @KGeorgieva Kristalina Georgieva Political/Government Professional 40.13
49 @TanyaBankTech Tanya Andreasyan Journalist 40.04
50 @JoAnnBarefoot Jo Ann Barefoot Entrepreneur 39.88


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Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with finance on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual RealityDigital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.




Women in Finance

Top 100 Influencers