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Key Insights from 100 Influencers in the UK Mum Community

by | Nov 18, 2015 | Influencer Lists,

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood.


We were very interested to see which influencers were driving the most conversation, so we identified 100 influencers in Mum community to see who was leading the discussions. We discovered a very engaged community, below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the influencer “Attachment Mummy” at the centre, and the conversations to and from the influencers in her field.

Onalytica - Mum Community Top 100 Influencers Network Map 1

Be sure to click on the map to enjoy the full size network diagram in greater detail!



We were also keen to learn what topics this Mum community care about the most, so we analysed their conversations from 1st January – 16th November 2015 to discover what the key trending topics of conversations were. It was interesting to note how important the topics of food and recipes was to this community.

Onalytica - UK Mum Community Topic Mentions


If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!


With all the discussion and resources available online, our analysis produced a great set of independent influencers and communities.

Twitter HandleName
@AttachmentMummaAttachment Mummy
@coombemillCoombe Mill Farm Holidays
@FabFood4AllFab Food 4 All
@HonestMummyHonest Mum
@liveotherwiseMaking It Up
@etspeaksfromET Speaks From Home
@Ohsoamelia_blogOh So Amelia
@TheRealSupermumThe Real Super Mum
@beckvalleybooksBeck Valley Books
@KahankaAll Baby Advice
@DownsSideUpDowns Side Up
@mummydaddymeMummy Daddy and Me makes three
@MyTwoMumsMy Two Mums
@playbythebookPlaying by the Book
@ChildcareisfunChildcare is fun!
@MummyBarrowMummy Barrow
@littleboo_21Boo Roo and Tigger Too
@domesticgoddesqDomestic Goddesque
@ToniHargisExpat Mum
@AMummyTooA Mummy Too
@londonmumsLondon Mums
@RedTedArtRedtedart’s Blog
@theplayroomblogIn The Playroom
@dear_beautiful_dear beautiful
@cherylp59Madhouse Family Reviews!
@EnglishMumEnglish Mum
@rainydaymumRainy Day Mum
@RedRoseMummyRed Rose Mummy
@PennyAlexander_Alexander Residence
@1978rebeccaHere come the girls
@michelletwinmumMummy From The Heart…
@withlovefromlouConfessions of a Secret Shopper
@Jo_BryanGiven to Distracting Others
@MummyMattersMummy Matters
@ActuallyMummyActually Mummy…
@Scottish_MumScottish Mum
@caro_madMummy Alarm
@Maris_worldMari’s World
@emmys_mummyEmmys Mummy
@lovefrommummyLove From Mummy
@JenniferJainJennifer’s Little World
@BeingMrsCBeing Mrs C
@CaroljsLipstuick and Lace
@frugalfamilyFrugal Family
@rhodak09Rhoda Reviews
@alongcamecherryAlong Came Cherry
@Jax2000Mummy’s Little Monkey
@mollyjforbesMother’s Always Right
@PippaDA Mother’s Ramblings
@MaisonCupcakeMaison Cupcake
@missingsleepMissing Sleep
@AdeleJKCircus Queen
@crazywithtwinsCrazy with Twins
@wendymcd83Inside the Wendy House
@nurturestoreNurture Store
@jbmumofoneMum of One
@emumsthewordMum’s the Word
@urbanvoxliveUrban Vox
@jumblyMummyMellow Mummy
@ThriftydecorThrifty Décor Chick
@SineadHobenBreastfeeding Mums
@BabyCalmclassesBaby Calming
@MetropolitanMumMetropolitan Mum
@mediocre_mumMediocre Mum
@MumStuffMum Stuff
@MerrilyMePatch of Puddles
@peoniestweetsPeonies and Polaroids
@zooarchaeologisBeing a Mummy
@manicmum4Anecdotes of a Manic Mum
@BabaMeBaba Me
@CharlieLotLLady of the Lane
@LilinhaWorldLilinha Angel’s World
@Mum_TheMadHouseThe Mad House
@thinlyspreadThinly Spread
@Mummy_lovesThis Mummy Loves
@TigerlillyquinnTigerlilly Quinn
@vicweltonVerily, Victoria Vocalises
@CatParrottYellow Days
@BabesaboutTownBabes About Town
@needaphoneLife, Ninja Killer Cat
@YouBabyMeMummyYou Baby Me Mummy

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the Mum Community. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a users number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.