2022 State of Industry ReportTAKE PART NOW!

Gatwick vs. Heathrow: Top 100 Influencers and Brands

by | Oct 21, 2015 | Influencer Lists,

The Gatwick vs. Heathrow debate began in September 2012 when the Airports Commission was established by the Department of Transport, with a mandate to set out how the United Kingdom could: “maintain its status as an international hub for aviation” as it was losing routes to other European hubs. Nearly 3 years later in July 2015 the Airports Commission, chaired by Sir Howard Davies, former chairman of the Financial Services Authority, published their report recommending that a third runway at Heathrow was the best way to expand the UK’s airport capacity. However many disagreed with these findings and the Gatwick vs. Heathrow debate has intensified whilst we’re waiting for the Government to make its final decision. Both airports have been strengthening their individual cases to win the backing of the government, and many thought leaders have been weighing in on the debate including politicians, journalists, and environmental campaigners.

Gatwick released their own report entitled “Response to Airports Commission Consultation” stating more work was needed to produce a thorough, balanced, fair, sound and robust assessment. A few key areas lacking in the Airport Commision’s report highlighted by Gatwick were: Traffic Forecasts where Gatwick’s traffic was understated, and capacity and traffic at Heathrow overstated; Economic Assessments, where inherent errors in traffic modelling, capacity assessment and the impact of competition were apparent; Cost and Financing, where a more in-depth assessment of the comparative costs, financial proposals and risks needs to be undertaken; and Air Quality and Noise, where the challenges facing Heathrow have been understated, and where greater transparency is needed to understand the impacts more clearly. A condition of Heathrow expansion is “acceptable” air quality, but the air around Heathrow already breaches EU limits. Heathrow’s expansion would break European air quality rules, delaying the construction of an extra runway and harming the environment.

Heathrow argue that only they can connect the UK to long-haul growth markets and make more routes financially viable for airlines, as Heathrow is where that demand is strongest. They also say they are the best placed to deliver jobs, more exports and business as 120 of the UK’s top 300 company HQs are within a 15 mile radius of Heathrow.

WHAT ARE THE EXPERTS SAYING?

We reached out to some of the top 10 influencers identified on our list to ask them for their views on the Gatwick vs. Heathrow debate.  We spoke to John Stewart from HACAN (#6), Liam Halligan from The Telegraph (#8), Darren Johnson AM from The Green Party (#11)  and John Rentoul from The Independent (#17). Be sure to follow them to stay up to date on their stories! (click on the names to see their Twitter profiles)

John Stewart Heathrow vs. Gatwick debate

 

John Stewart – Heathrow Association for the Control of Aircraft Noise (HACAN)

 

“Twitter has helped liven up this debate and bring it to a wider audience.  And it is debate that will go on throughout 2016.  Few things are more controversial than a new runway.  It can bring big economic benefits but also cause huge problems for both the environment and people living under the flight paths.”

 


Liam Halligan Gatwick vs. Heathrow: Top 100 Influencers and Brands Onalytica

 Liam Halligan – The Telegraph

 

 

 

“It strikes me that with a price tag of £7bn, and involving far less home demolition and noise pollution, an extra Gatwick runway is a far more logical option.”

 


Darren Johnson AM - Gatwick vs. Heathrow Top 100 Influencers and Brands - Onalytica

 

Darren Johnson AM – The Green Party

 

 

“Rather than Gatwick or Heathrow, being serious about the environment means saying no to both and using existing capacity more sensibly.”

 


 

John Rentoul Gatwick vs. Heathrow Top 100 Influencers and Brands - Onalytica

 

John Rentoul – The Independent

 

 

“Heathrow third runway: not going to happen. Thirty per cent of all people affected by aircraft noise in the European Union live near Heathrow, and they have votes.”

 

MAPPING THE GATWICK VS. HEATHROW COMMUNITY

We were very interested in seeing which professionals and brands were leading the online discussion, so we analysed over 50K tweets matching the following query: “airport expansion” OR airportexpansion OR ((gatwick OR heathrow OR #lgw) AND (Expansion OR Runway OR Aviation OR Noise OR “Air Pollution” OR “Howard Davies” OR “Night flights” OR “Zac Goldsmith” OR Connectivity OR Hub OR “Air Quality”)) OR gatwickexpansion OR heathrowexpansion OR “Airport Commission” OR “Boris Island” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the brand Gatwick Obviously at the centre, and the conversations to and from all the influencers in that field.

 

Gatwick vs. Heathrow Top 100 Influencers and Brands Network Map

 

Be sure to click on the map to enjoy the full size network diagram in greater detail!

Below you can see another network map created in IRM showing the brand Clean Air London at the centre, and the conversations to and from the different influencers. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Gatwick vs. Heathrow Top 100 Influencers and Brands Network Map 2

 

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Gatwick vs. Heathrow debate.

Be sure to hit the download button below to grab the full report and see who ranks beyond the top 50.

Download Icon

DOWNLOAD THE FULL REPORT

RankTwitter HandleNameOrganisationInfluencer Score
1@BBCNormanSnorman smithBBC100
2@ZacGoldsmithZac GoldsmithConservative Party55.61
3@danwtechDan WhitworthBBC43.26
4@johnmcdonnellMPJohn McDonnellLabour Party30.12
5@SadiqKhanSadiq Khan MPLabour Party24.74
6@HACAN1John StewartHACAN22.85
7@EamonnHolmesEamonn HolmesSky News / ITV21.96
8@LiamHalliganLiam HalliganTelegraph17.1
9@hammersmithandyAndy Slaughter MPLabour Party15.64
10@BBCTomEdwardsTom EdwardsBBC15.12
11@DarrenJohnsonAMDarren Johnson AMGreen Party14.74
12@AdamAfriyieAdam AfriyieConservative Party11.39
13@tania_mathiasDr Tania MathiasConservative Party10.39
14@DavidLammyDavid LammyLabour Party9.25
15@HackneyAbbottDiane AbbottLabour Party9.11
16@SunriseIsabelIsabel WebsterSky News8.95
17@JohnRentoulJohn RentoulIndependent8.32
18@GarethThomasMPGareth ThomasLabour Co-op Party7.99
19@guyshrubsoleGuy ShrubsoleFriends of the Earth7.59
20@matthew1butcherMatthew ButcherGreen Party7.25
21@nataliebenNatalie BennettGreen Party7.16
22@AdamBienkovAdam BienkovPolitics.co.uk6.74
23@chrisshipitvChris ShipITV News6.5
24@CarolinePidgeonCaroline PidgeonLiberal Democrats6.35
25@thomasforthTom Forthimactivate6.22
26@FOHemingHenry Heming ✈™Menzies Aviation5.52
27@IainDaleIain DaleLBC Radio5.22
28@faisalislamFaisal IslamSky News4.96
29@James_BGJames MurrayBusiness Green4.75
30@tom_chanceTom ChanceGreen Party4.7
31@susana_mendoncaSusana MendonçaBBC4.44
32@RobBarnstoneRobert BarnstoneHACAN4.38
33@Jonathan__LeakeJonathan LeakeSunday Times4.3
34@jon_bartleyJonathan BartleyGreen Party3.76
35@bencobleyBen CobleyFreelance Writer3.44
36@PickardJEJim PickardFinancial Times3.22
37@MartinHoscikMartin HoscikMayorwatch3.21
38@flybyday63mariabonitaBritish Airways3.08
39@rachel_humpRachel HumphreysLBC Radio2.99
40@GreenJennyJonesJenny JonesGreen Party2.87
41@kevinjgsmithKevin SmithGlobal Justice2.62
42@gyxk56Guy MartinSevenoaks Council2.51
43@SimonLLewisSimon LewisUCL2.38
44@ladawncpLaDawnFreelance Writer2.21
45@ChrisMasonBBCChris MasonBBC2.19
46@ChrisWarne_Chris WarneH+K strategies2.19
47@simonharrisitvSimon HarrisITV News2.14
48@sianberrySian BerryGreen Party2.11
49@jamespargeterJames PargeterDeloitte Real Estate2.06
50@AndrewSimms_ukAndrew SimmsNew Economics Foundation2.02

 

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as The Today Programme, The Telegraph and BBC News are leading the debate.

Download Icon

DOWNLOAD THE FULL REPORT

RankTwitter HandleNameInfluencer Score
1@BBCr4todayBBC Radio 4 Today100
2@planestupidPlane Stupid73.86
3@yourHeathrowyourHeathrow38.43
4@HeathrowAirportHeathrow Airport38.07
5@Gatwick_AirportGatwick Airport LGW35.88
6@TelegraphThe Telegraph29.26
7@teamcaroline_1Team Caroline22.83
8@BBCNewsBBC News (UK)28.46
9@LGWobviouslyGatwick Obviously25.47
10@guardianThe Guardian22.78
11@AirportWatchAirportWatch18.84
12@runwaysukRunways UK18.74
13@LBCLBC16.36
14@CityAMCity A.M.14.73
15@BBCLondon949BBC LONDON 94.914.41
16@itvmeridianITV News Meridian12.13
17@BBCLondonNewsBBC London Newsroom11.7
18@itvnewsITV News10.8
19@StopCityAirportStop City Airport ✈8.57
20@LetBritainFlyLet Britain Fly8.02
21@BackHeathrowBack Heathrow7.15
22@TheGreenPartyThe Green Party7.02
23@airlivenetAirLive.net6.98
24@CityMetricCityMetric6.17
25@LibDemPressLib Dem Press Office5.87
26@TeamKhan2015Team Khan 20155.58
27@CleanAirLondonClean Air in London5.48
28@wolmarforlondonWolmar for London4.99
29@politicshomePoliticsHome4.72
30@transheathrowTransition Heathrow4.45
31@TimesBusinessTimesBusiness4.18
32@GreenLondonAMsGreenLondonAMs4.17
33@nodashforgasReclaim The Power4.13
34@heathrow_bizHeathrowBIZ3.92
35@LogicalCampaignLogical Campaign3.76
36@ECIU_UKECIU3.49
37@DianeforLondonDiane for London3.48
38@HeathrowNoiseHeathrow Noise3.48
39@BBCWorldatOneThe World at One3.17
40@GreenpeaceUKGreenpeace UK3.09
41@MT_AviationMT Aviation ✈2.9
42@London_FirstLondon First2.86
43@CarbonBriefCarbon Brief2.64
44@MayorWatchMayorWatch2.62
45@iealondonIEA2.51
46@LBRUTRichmond Council2.48
47@kewtweetskewtweets2.36
48@daily_politicsDailySunday Politics2.31
49@BBCNewsnightBBC Newsnight2.29
50@NATSPressOfficeNATS2.15

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO
 

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the Gatwick vs Heathrow debate. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


TAGS

X

GATWICK VS. HEATHROW:

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 Gatwick vs. Heathrow influencers and brands