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LOL World Championship: Top 100 Influencers and Brands

by | Jan 11, 2017 | Influencer Lists,

The 2016 League of Legends World Championship was a competitive gaming event held across several cities in the United States from September 29 – October 29, 2016. Sixteen teams qualified for the tournament based on their placement in regional circuits in North America, Europe, South Korea, and China. San Francisco’s Bill Graham Civic Auditorium hosted the group stage matches, The Chicago Theater the quarterfinals, and then to Madison Square Garden in New York City for the semi-finals. The final was held in front of a crowd of nearly 20,000 fans at the Staples Center in Los Angeles. The championship went to SK Telecom T1, defending their 2015 title by defeating runner-up Samsung Galaxy 3-2 in a best of five final series. With their win, SKT became the first three-time League of Legends world champion. SKT’s Lee “Faker” Sang-hyeok was named MVP of the tournament.


MAPPING THE COMMUNITY

As eSports is such a growth area with plenty of opportunities for sponsorship, we were very interested in seeing which influencers and brands were leading the discussion around the League of Legends World Championship. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for it’s open data policies we started by extracting over 905K tweets tweets from 16th September – 15th November 2016 mentioning the key words: “League of Legends World Championship” OR “League of Legends 2016 World Championship” OR “LOL World Championship” OR “LOL Worlds” OR “LOL Worlds2016” OR #Worlds OR #Worlds2016. We then added these tweets and accounts into our database and categorized and curated a top 100 list ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference). These accounts were then added into our Influencer Relationship Management software (IRM).

Below you can see a network map of the conversations with the number one brand lolesports #Worlds at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica - League of Legends World Championship Network Map lolesports #Worlds

Below you can see another network map created with in IRM showing the number 1 influencer Eefje Depoortere at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
Onalytica - League of Legends World Championship Network Map Eefje Depoortere

TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@sjokzEefje Depoortere100
2@ZeddZedd92.67
3@RiotQuickshotTrevor Henry87.1
4@RiotJattJosh Leesman77.26
5@BjergsenSøren Bjerg69.46
6@RiotDeficioMartin Lynge55.64
7@KrepoMitch Voorspoels52.55
8@RiotKobeSam Hartman-Kenzler50.51
9@revoltalolGabriel Henud48.11
10@PapaSmithyChris Smith46.68
11@RiotDashJames Patterson45.59
12@C9SneakyZach Scuderi44.2
13@RiotPhreakDavid Turley43.61
14@C9JensenNicolaj Jensen38.76
15@HaiHai Lam38.13
16@lolTsephaDaniel Drakos33.76
17@TravisGaffordTravis Gafford33.01
18@RiotAzaelIsaac CB32.89
19@PastrytimeJulian Carr30.32
20@StressCastsJames O’Leary29.99
21@FORG1VENGREFORG1VEN29.63
22@RiotPulseRichard Kam27.11
23@Froskurinn猫猫 Froskurinn27.06
24@AtlustvMax Anderson27.01
25@JankoslolMarcin Jankowski26.87
26@RivingtonThe3rdRivingtonBisland III26.21
27@StixxayStixxay25.99
28@scarrascarra24.84
29@pr0llyLOLpr0lly24.16
30@VoyboyJoedat@ LoL Finals20.99
31@G2PerkzLuka20.95
32@ProphetCrumbzAlberto Rengifo19.55
33@LoLXmithieJake Puchero19.07
34@pvpstejosAleksandr Glazkov18.91
35@kenzi131kenzi18.53
36@OdoamneLoLPascu Andrei18.43
37@FroggenLoLHenrik Hansen17.88
38@RustyLoLRusty The Caster17.52
39@P1_GateAustin17.44
40@TrashyLoLJonas Kold Andersen16.38
41@AlexIchLoLAlexey Ichetovkin16.29
42@KamizeonSNAP: Kamizeon15.75
43@MELAOtrezeGustavo Ruzza15.35
44@LSXYZ9Nick De Cesare15.3
45@RiotButcherLeon Butcher14.57
46@ArielHornAriel Horn14.06
47@PobelterEugene Park14
48@TheeMarkZMark Zimmerman13.92
49@YamatoMebdiYamatoCannon13.73
50@OptimusTomTom Searfoss13.55

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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RankTwitter HandleNameInfluencer Score
1@lolesportslolesports #Worlds100
2@sktelecom_t1SK telecom T139.12
3@Cloud9Cloud923.77
4@LOL_TigersROX Tigers23.55
5@m19officialAlbus NoX #ANXWIN21.11
6@H2KGGH2K20.7
7@TeamSoloMidTeam SoloMid19.64
8@INTZeSportsINTZ eSports Club17.78
9@G2esportsG2 Esports17.48
10@clgamingCounter Logic Gaming14.73
11@RazerRΛZΞR13.03
12@flashwolves2013Flash Wolves12.93
13@YahooEsportsYahoo Esports12.5
14@tigerslol_engROX Tigers (Eng)12.38
15@LeagueOfLegendsLeague of Legends11.24
16@SplyceSplyce10.15
17@TeamRazerTeam Razer8.02
18@LogitechGLogitechG7.96
19@ESPN_EsportsESPN Esports7.4
20@theScoreesportstheScore esports6.1
21@ahq_eSportsClubahq eSports Club5.93
22@TwitchTwitch5.89
23@SpawnlolSpawn5.71
24@LoLZireneZirene5.53
25@edg_esportEDG eSport5.25
26@htcesportsHTC Esports5.15
27@riotgamesRiot Games5.03
28@lolesportsbrLoLeSportsBR #Worlds4.82
29@ASTROGamingASTRO Gaming4.52
30@AcerAmericaAcer America4
31@CokeEsportsCoke Esports3.93
32@TwitchEsportsTwitch Esports3.8
33@lol_spainLeague of Legends ES3.43
34@LoLEsportspediaLoL Esportspedia2.7
35@LoL_ESWikisLoL EsportsWikis2.68
36@IEMIntel®ExtremeMasters2.45
37@ShowdownGGShowDown2.42
38@OfficialPlaysTVPlays.tv2.13
39@NeweggNewegg2.06
40@AcerAcer1.99
41@TheRiftHeraldThe Rift Herald1.91
42@TheGardenMSG1.75
43@SlingshotEsportSlingshot Esports1.71
44@FNATICFNATIC1.58
45@LoLegendsBRLeague of Legends BR1.52
46@FNATICGEARFNATIC GEAR1.42
47@lolesportslaLoL eSports Latam1.33
48@lolsalsaSalsaLoL1.29
49@LeagueAnalyticsLeague of Analytics1.28
50@SennheiserGamerSennheiser Gaming1.25

 

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around League of Legends.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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LEAGUE OF LEGENDS WORLD CHAMPIONSHIP

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 League of Legends World Championship influencers and brands