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Top 100: Charity Industry Influencers

by | Sep 3, 2019 | Influencer Lists,

With the arrival of social media and the speed at which information can now be shared and received, the list of charitable causes seems to have grown exponentially. For each injustice in the world there is a cause fighting it and people trying to improve the situation.


The benefits of working alongside influencers across all sectors are many, and with charities influencer partnerships can go from online promotion of a fundraiser, to collaborating on content or speaking at events. The possibilities are endless.

Bearing in mind the weight that the word “charity” holds and what it represents, it is no surprise that narrowing a list down to 100 influential experts is no small feat. We’ve chosen to concentrate our efforts on those that work within charitable industries, such as consultants and fundraisers, to try and get an even spread across the community. These people are influential online and involved in conversations surrounding charity and charitable events.


We analysed over 8 million charity-related posts from 1st August 2018 to 31st July 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around charity. The top influencer John Haydon is at the centre highlighted in blue. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influencers that have been identified.


We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts affiliated with the industry discussing charity. Below we have a list of the top 50 industry influencers discussing charity online. If you want to see who ranks from 51 – 100 be sure to download the full report by filling the form in below.

Rank Twitter Handle Name Role Influencer Score
1 @johnhaydon John Haydon Comms & Marketing Professional 100
2 @JuliaCSocial Julia Campbell Entrepeneur 89.47
3 @karlwilding Karl Wilding Policy Professional 86.23
4 @NonprofitAF Vu Le C-Suite 85.48
5 @Markyphillips Mark Phillips Entrepeneur 84.99
6 @Rhodri_H_Davies Rhodri Davies Policy Professional 79.49
7 @thattomahern Tom Ahern Entrepeneur 79.43
8 @philxbuchanan Phil Buchanan C-Suite 79.26
9 @ToastFundraiser Simon Scriver Entrepeneur 78.01
10 @jenbo1 Jen Bokoff Charity/NGO Professional 77.59
11 @MsMandyJ Mandy Johnson Entrepeneur 74.83
12 @tclaybuck T. Clay Buck C-Suite 74.43
13 @LondonKirsty Kirsty Marrins Comms & Marketing Professional 73.45
14 @howardlake Howard Lake Entrepeneur 72.15
15 @AFPMikeGeiger Mike Geiger C-Suite 71.28
16 @MLInnovations Michael Rosen C-Suite 71.26
17 @CharityNikki Nikki Bell Entrepeneur 70.08
18 @PamelaGrow Pamela Grow Entrepeneur 69.98
19 @JTCHANGINGBIZ John Thompson Healthcare Professional 69.18
20 @piterk68 Peter Lewis C-Suite 68.97
21 @kanter Beth Kanter Comms & Marketing Professional 66.24
22 @johnlepp John Lepp Comms & Marketing Professional 65.55
23 @m_sherrington Matthew Sherrington Comms & Marketing Professional 65.34
24 @lisasargent2 Lisa Sargent Entrepeneur 64.37
25 @danielfluskey Daniel Fluskey Policy Professional 63.73
26 @MarcGunther Marc Gunther Comms & Marketing Professional 63.61
27 @jeffbrooks Jeff Brooks Comms & Marketing Professional 63.37
28 @StevenShattuck Steven Shattuck C-Suite 62.72
29 @stacypalmer stacy palmer Comms & Marketing Professional 61.86
30 @GailPerrync Gail Perry Consultant 61.81
31 @RubyBayleyPratt Ruby Bayley-Pratt Policy Professional 60.18
32 @browning_vicky Vicky Browning C-Suite 60.07
33 @zoeamar Zoe Amar Comms & Marketing Professional 59.83
34 @BOReillyWHC Barbara O’Reilly Entrepeneur 58.57
35 @daveainsworth4 David Ainsworth Comms & Marketing Professional 57.48
36 @EphraimGopin Ephraim Gopin Entrepeneur 57.35
37 @midwesttgs Tim Sarrantonio Consultant 57.19
38 @pulte Bill Pulte Entrepeneur 56.01
39 @DebAllcockTyler Debra Allcock Tyler C-Suite 55.93
40 @IanMacQuillin Ian MacQuillin Policy Professional 55.26
41 @ncvochlo Chloe Stables Comms & Marketing Professional 54.98
42 @vanessaechase Vanessa Chase C-Suite 54.7
43 @jceriedwards Ceri Edwards C-suite 54.7
44 @richardsved Richard Sved Entrepeneur 52.7
45 @rustystahl Rusty M. Stahl Entrepeneur 52.64
46 @AlexDanielsCOP Alex Daniels Comms & Marketing Professional 51.95
47 @charitychap Matt Collins Comms & Marketing Professional 51.85
48 @agentjenlove Jen Love C-Suite 51.64
49 @carolinefiennes Caroline Fiennes C-Suite 51.6
50 @LisaClavering Lisa Clavering Comms & Marketing Professional 51.32


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Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence – however no definitive measurement of influence exists. The individuals listed here are undoubtedly influential when it comes to driving discussion around charity. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with charity on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual RealityDigital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.




Top 100

Charity Industry Influencers