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The London Games Festival: Top 100 Influencers and Brands

by | Apr 29, 2016 | Influencer Lists,

The London Games Festival took place from 1st – 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events across 10 different locations, engaging tens of thousands with video games and play. Plus, a Festival Fringe which included an array of diverse and alternative events. From Somerset House to Southbank and Trafalgar Square to Tobacco Dock, The London Games Festival celebrated the vibrant, innovative world of gaming – a powerful sector which is both an entertainment medium and an inspirational art form.

Here’s what the festival co-ordinator Tracey McGarrigan (#5 on the lsit) had to say on the event.


Onalytica - London Games Festival - Top 100 Influencers and Brands - Tracey McGarriganTracey McGarrigan – London Games Festival Coordinator
“As the London Games Festival Coordinator, it was fantastic to see so many people positively engaging with the festival, both online and at our events. From playing giant games of Monopoly on Trafalgar Square or listening to Olympic and Paralympic athletes discussing eSports at BAFTA, it was incredibly satisfying to witness our talented speakers and our very supportive audiences all championing the amazing work that happens in the UK video games industry.”


MAPPING THE COMMUNITY

We were very interested in seeing which professionals and brands were leading the online discussion at the London Games Festival, so we analysed over 5K tweets from 31st March – 12th April 2016 mentioning the keywords: “LGF2016 OR “London Games Festival OR londongamesfest OR LGF16”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the London Games Festival official twitter handle at the centre, and the conversations to and from the influencers in their field. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail!

Onalytica - London Games Festival Top 100 Influencers and Brands Network Map 1

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Brand Ukie (the UK Association for Interactive Entertainment) at the centre, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - London Games Festival Top 100 Influencers and Brands Network Map 2

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the London games Festival. Be sure to click the button below to download the full report and see who ranks beyond 50.

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RankTwitter HandleNameCompanyInfluencer Score
1@DoctoeJo TwistUkie4.22
2@AnnaMansiBFIAnna MansiBFI3.71
3@NaomiAllthenewsNaomi AldermanFreelance2.99
4@Michael_FrenchMichael FrenchGames London & London Games Festival2.94
5@JasonBradburyJason BradburyThe Gadget Show2.55
6@tamcgarriganTracey McGarriganAnsible2.36
7@PercyBlakeney63Happy New AndyGambitious, AppyNation, Ukie2.04
8@LauloknowsLaurence BouvardYakety Yak1.8
9@PaulChalonerReDeYeFreelance1.68
10@ian_livingstoneIan LivingstoneGames Workshop1.62
11@rhipratchettRhianna PratchettFreelance1.59
12@GBoddingtonGhislaine BoddingtonUniversity of Greenwich1.53
13@billhungBill熊Hungʕʘ̅͜ʘ̅ʔPlayStation1.44
14@DoktorNickNick WebberBirmingham City University1.4
15@edvaizeyEd VaizeyThe Conservative Party1.39
16@mrsambarlowSam BarlowFreelance1.33
17@llamasoft_oxJeff MinterLlamasoft1.32
18@kat_fiveKat FiveFeral Five1.29
19@aojwFL_BFCAdrian WoottonFilm London1.26
20@GriddleOctopusGriliopoulosFreelance1.25
21@TheSimmsRichard SimmsESL1.24
22@TheMartinWyattMartin WyattGfinity1.15
23@moreelenRosa Carbo-MascarellGamesAid1.11
24@jessicacurry2Jessica CurryThe Chinese Room1.11
25@MarkisskillMark RobinsVault Communications1.09
26@chrisslightChris SlightFreelance1.06
27@jawsewJordan Erica WebberThe Guardian1.01
28@OllieClarkeOllie ClarkeModern Dream0.99
29@spikesaysyeahSpike LaurieESL0.93
30@Dr__DaveDr Dave RanyardSony Computer Entertainment Europe0.93
31@keefstuartKeith StuartThe Guardian0.92
32@thisisjukeboxPaul Drury-BradeyUnity0.91
33@LudiPriceLudi Price 柏詠璇City University, SOAS Library0.91
34@elishabrown90Elisha BrowntownNextGen Skills Academy0.9
35@Sdinsey1Stuart DinseyCurve Digital0.87
36@DavidJHousdenDavid Housdenhousdenmusic.com0.85
37@jafraterJames FraterCNN International0.8
38@BrooseGBruce GrovePolystream0.77
39@OuterHeaven_xPrescillagiffgaff0.76
40@PStahlbergPauliina StåhlbergThe Finnish Institute in London0.75
41@Jupiter_HadleyJupiter HadleyIndie Game Jams0.75
42@HelenamackenzieHelena MackenzieFilm London0.74
43@carolinkrenzerCarolinKing0.74
44@Shahneila1Shahneila SaeedUkie0.73
45@andsomegamersMark ➲ #LGF2016Gamer0.72
46@lynrobinsonlyn robinsonCity University0.7
47@mode7gamesPaul Kilduff-TaylorMode 70.69
48@djbteamstersdeborah bestwickTeam170.69
49@MrCraiggyMr. CraiggyFreelance0.69
50@UkieSophieSophie DenshamUkie0.69

 

TOP 100 BRANDS

In the top 100 brands we can find a great selection of industry resources like Econsultancy, Gartner for Marketers and Social Media Today, as well as agencies like Bruce Clay Inc., and industry heavyweights like IBM. Be sure to follow them all to stay up to date on current digital marketing trends.

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RankTwitter HandleNameInfluencer Score
1@londongamesfestLondonGamesFestival100
2@BAFTAGamesBAFTA Games7.02
3@uk_ieUkie6.23
4@BFIBFI6.09
5@UniArtsLondonUAL4.95
6@LCCLondonLCC4.85
7@EGXEGX4.66
8@SomersetHouseSomerset House4.57
9@Film_LondonFilm London4.21
10@FinInstLondonFinnish Institute3.75
11@State_of_PlayState of Play Games3.11
12@eGames_OfficialeGames2.89
13@GamesAidGamesAid2.82
14@EUNICLONDONEUNIC LONDON2.48
15@CEDUK_MEDIACreativeEuropeDeskUK2.39
16@MuseumofLondonMuseum of London1.95
17@DCMSDCMS1.88
18@Escape_TechEscape Technology1.84
19@QM_IELQM_IEL1.78
20@SMBMusicalMario! The Musical1.73
21@ukgamesfundUK Games Fund1.67
22@hello_unityUnity1.65
23@indigopearlukIndigo Pearl1.59
24@WomenShiftDigiWomenShiftDigital1.52
25@RuneScapeRuneScape1.5
26@wigjWomen in Games WIGJ1.47
27@drinkrelaxplayLoading Bar(s)1.46
28@SumoDigitalLtdSumo Digital1.4
29@JoypadbarJoypad1.35
30@TimeOutLondonTime Out London1.34
31@blueprintfilmBlueprint: Film1.32
32@British_DesignBritish Council1.29
33@ChineseRoomThe Chinese Room1.29
34@modern_dreammoderndream1.28
35@ustwogamesustwo games1.14
36@MonopolyUKMonopolyUK1.13
37@t_bechTine Bech Studio1.12
38@SQEXCollectiveCollective1.08
39@PinewoodStudiosPinewood Studios1.07
40@RadiusFestivalRadius Festival1.07
41@SeaSylphGamesSeaSylph Games1.07
42@RareLtdRare Ltd.1.06
43@goldcomputingGoldsmiths Computing1.05
44@ngenacademyNextGenSkillsAcademy0.99
45@NVA_nottinghamN. Videogame Arcade0.98
46@ldngaymersLondon Gaymers0.96
47@GREATBritainGREAT Britain0.96
48@EventmagazineEvent magazine0.95
49@Autodesk_MEAutodesk M&E0.93
50@GfinityGfinity0.93

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Call of Duty Black Ops III, Artificial Intelligence and Machine LearningCES 2016) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in Digital Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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THE LONDON GAMES FESTIVAL:

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the The London Games Festival top 100 influencers and brands