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Health and Fitness: Top 100 Influencers and Brands

by | Dec 23, 2015 | Influencer Lists,

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands. Some have even secured best-seller book deals and featured in consumer lifestyle magazines.


We wanted to reach out to some of the top influencers to ask them for their views on Health and Fitness, so we spoke to Obi Obadike (#1) and Krista Styker (#10). Be sure to follow them to stay up to date on the best content and resources on Health and Fitness! (click on the names to see their Twitter profiles)

Onalytica - Health and Fitness - Obi ObadikeObi Obadike – “Exercise and Diet are both equally important in regards to weight loss vs weight gain. Our overall health in our society will always be revolved around what we eat and how much physical exercise we do. Those two things should never be taken for granted because without making that a priority in your life as you age you will face health issues and shorten your life. If you value your life you will never neglect those two important things. Exercise used to be one of those optional things that a doctor would advise patients to do and now it is mandatory prescription. You have one life so don’t do anything to waste it or shorten it. Exercise and eating healthy is a lifestyle and it should be looked as your personal hygiene like brushing your teeth and taking a shower.”

Onalytica - Health and Fitness Krysta StrykerKrista Stryker – “Working towards a fitness goal rather than a weight loss one is much, much more motivating in the long run. Even if your short-term goal is to lose weight, setting and working towards fitness and athletic goals is a much more motivating way to get and stay fit in the long run. Whether you make it a goal to do your first handstand, finally be able to do a front split, or even to rock your first half marathon, the best kind of goal to make is something that you’ve always wanted to be able to do.”


We were keen to analyse the health and fitness discussion to identify which influencers were driving the most engagement on social media. We analysed over 2M tweets around the following query: “fitness AND (health OR diet OR nutrition OR wellbeing OR protein OR supplements OR exercise OR workout)” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations around health and fitness. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 1 influencer Obi Obadike at the centre and the conversations to and from all the influencers in his field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Top 100 Health & Fitness Influencers Network Map


If you are interested in learning more about our IRM software click here!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #1 Brand Cosmopolitan at the centre and the conversations to and from the different influencers in their field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
Onalytica - Health & Fitness - Cosmopolitan Network Map



We looked at all the individuals engaging on Twitter to bring you a list of the top 100 influencers in Health & Fitness. Be sure to hit the download now button below to download the full report.

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RankTwitter HandleNameInfluencer Score
1@Obi_ObadikeObi Obadike33.96
2@RafaMartinTVRafa Martín12.87
3@hilariabaldwinHilaria Baldwin7.22
4@kayla_itsinesKayla Itsines5.01
5@GrecoLeanFitTony Greco4.77
6@EjnarinsElizabeth Narins3.1
7@randyhetrickRandy Hetrick2.69
8@carlyweeksCarly Weeks2.63
9@12minuteathleteKrista Stryker2.46
10@blogilates❤ Cassey Ho ❤2.44
11@Basheerah_AhmadBasheerah Ahmad2.33
12@KawikaHendersonKawika Henderson2.15
13@JillianMichaelsJillian Michaels2.14
14@Dr_PhoenyxDr. Phoenyx Austin2.11
15@picardonhealthAndré Picard2.04
16@sarzberrySarah Berry2
17@alexandrov59Mike Alexandrov1.89
18@TJHobanTJ Hoban1.89
19@FeliciaRomeroFelicia Romero1.84
20@johnjannuzziJohn Jannuzzi1.34
21@tomhfitTom Holland1.34
22@weareyourfekFoster Kamer1.17
23@amykellerlairdAmy Keller Laird1.07
24@jeffhalevyJeff Halevy1.05
25@breehunterfitBree Hunter1.04
26@nikitamishraNikita Mishra1.02
27@justinrubinJustin Rubin0.95
28@karonkarterKaron Karter Pilates0.94
30@roniproterRoni Proter0.94
31@thebodycoachThe Body Coach0.89
33@YasminBodyImageYasmin Karachiwala0.85
34@geoffbagshawgeoffbagshaw fitpro0.82
36@gretchenhoGretchen Ho0.79
37@DrStevenLinSteven Lin0.78
38@jamiethyncJamie Tyler0.75
39@VictorialombaTVVictoria Lomba0.72
40@AnasMadanatAnas Al-Madanat0.72
41@kitrichfitnessKit Rich0.68
42@AbelbodyAbel Albonetti0.67
44@theashleygrahamAshley Graham0.67
46@MissanniebeanAnnie Bean0.59
47@BornToRunCoachEric Orton0.58
48@DanKerrigan2Dan Kerrigan0.57
50@Sue_FitnessSusan Fitness0.54



With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see media outlets  such as Cosmopolitan and POPSUGAR Fitness leading the debate alongside blogs such as Z Living and Mindfulness Wellness. Be sure to download the full analysis for free to get an idea of who are the most influential health and fitness brands!

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RankTwitter HandleNameInfluencer Score
2@POPSUGARFitnessPOPSUGAR Fitness11.45
3@muscle_fitnessMuscle & Fitness7.29
4@ZLivingUSZ Living6.62
6@MensHealthMagMen’s Health Mag4.64
8@911wellMindfulness Wellness3.6
9@WealthReportSAWealth Report SA3.49
10@DIYactiveDIY Active3.45
11@GeezerZoneGolden Geezers3.3
12@VSSportOfficialVS Sport3.07
13@ELLEmagazineELLE Magazine (US)2.97
14@peoplePeople magazine2.92
15@MensJournalMen’s Journal2.81
16@naijagymNaija Gym Blog2.75
17@FitFiguresMagFitFigures Magazine2.52
18@GammaLabsGamma Labs ®2.52
19@VitaminShoppeThe Vitamin Shoppe2.51
20@Lifestyle_MagLifestyle Magazine2.28
21@TOIHealthNewsTOI Health News2.15
23@marieclaireMarie Claire2.07
24@Inside_FitnessInside Fitness®1.85
26@GQMagazineGQ Magazine1.84
28@BellaTwinsNikki & Brie1.67
32@AgeproofLivingAgeproof Living1.38
33@ToneItUpTone It Up1.36
34@theactivetimesThe Active Times1.29
35@DailyLifeAuDaily Life1.27
36@WomensHealthMagWomen’s Health1.22
37@Shape_MagazineShape Magazine1.16
38@lululemonlululemon athletica1.08
40@TheQuintThe Quint0.98
42@lucyactivewearlucy activewear0.94
46@exerciseworksExercise Works!0.93
48@EPICFITNESS11EPIC Fitness Ottawa0.91
49@dymatizeDymatize Nutrition0.88
50@gardenofliferawGarden of Life0.86


Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around health and fitness. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.





Download this free report which reveals the top 100 health and fitness influencers and brands