CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans for Small Businesses to stand out from the crowd through Digital Marketing, Social Media Marketing and other marketing channels.
How did you get to become an expert in business intelligence?
I am an International Business and Marketing executive who undertakes creative assignments and delivers growth with measurable outcomes. Inspired and passionate about consumer insights, brand positioning, and overall brand development. I have experiences in preparing the demanding business strategies, project proposals, budgets, plans, training, and analyzing reports.
I have started my career in International Business in the No. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. I have worked as Country Manager for Sri Lanka, Latin America (Puerto Rico & Cuba), West African Countries like Ghana, Kenya and Mauritania. I have successfully registered and marketed more than 16 Oncology (Anti-cancer) Brands and 5 General Medicine Brands successfully in Sri Lanka. Also, I have incorporated Ciprofloxacin – an anti- biotic (Brand name Xbac) in Essential Medicines List, through the Ghana National Drugs Program (GNDP), Ministry of Health in Ghana.
In 2016, I worked at No 1 Pharmaceutical and Food Brand Company Square Group, Bangladesh as an Executive International Marketing. I was responsible for exploring new business, registering and brand positioning of new products and building brands. In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).
Now, I assist Entrepreneurs for personal branding and ensure digital presence by creating Brand Strategy, providing creative Web Design Services, Search Engine Optimization and Social Media Marketing that makes the brand stand out from the crowd with my Digital marketing Agency [Reinforce Lab – Your Digital Growth Partner].
I have a Bachelor Degree in Pharmacy from East West University, one of the leading Universities in Dhaka, Bangladesh.
I regularly share tips and tricks for effective Personal Branding, creating business and product brand strategy, Digital Marketing, Social Media Marketing and technology integration via various social media like Twitter, LinkedIn and on my blog, jadirectives.com.
What areas of business intelligence are you most passionate about?
There are a lot of areas to develop myself to become an extraordinary expert in Business Intelligence; among which I am passionate about the following areas:
- Data Analytics
- Communication Skill
- Particular Industry Knowledge and
- Problem Solving Skills
Data Analytics: Data Analysis has the top priority as it is the core of Business Intelligence skill required to use data to make better decisions. Hence, you need to be excellent at examining variety of sources of data and then building precise conclusions about them.
Communication Skills: You need to be able to communicate effectively with other professionals with your findings. You may not need to communicate much if you work in back-end business intelligence but if you work in the front-end, you need to communicate a lot with non tech-technical people. So it is necessary to develop effective Communication skills.
Particular Industry Knowledge: You need to have at least a minimum level of understanding and knowledge of the industry dynamics, as it will increase your ability to connect data with business problem-solving. Particular industry knowledge will make you stand out from the crowd.
Problem Solving Skills: Business Intelligence (BI) is not limited to analyzing data, it is also necessary to develop Problem solving skills. It’s a day to day task to create proper business strategies and solving real world business problems with that data.
Which business intelligence influencers influence you?
- Howard Dresner: The creator of the term Business Intelligence. Chief Research Officer at Dresner Advisory Services, covering all things Business Intelligence, author, former Gartner Research Fellow RealBI and BIWisdom
- Cindi Howson: Gartner VP Research, Business intelligence, data & analytics.
- Jim Sterne: Founder, Marketing Evolution Experience & Digital Analytics Association, author of Artificial Intelligence for Marketing: Practical Applications.
- Ronald van Loon: Helping data driven companies generating value. Top10 Influencer Big Data, Data Science, IoT, MachineLearning, AI and Analytics.
- Mike Quindazzi: Managing, Director @StrategyAnd / @PwC.
- Michael Fisher: Analyst, Tech Evangelist, Whitcraft Group.
Outside of business intelligence who else influences you?
There are so many. But, if I short list then:
- Richard Branson – Business
- Tony Robbins – Leadership
- Mr. Leonard Kim – Personal Branding
- Brain D Evans – Marketing
- Sushama Ananna (My Wife) – Inspiration of my life.
How would you describe your offline influence?
I am conducting variety of training and campaigns to influence young generation to encourage entrepreneurship.
What are going to be the key developments in the industry in the next 12 months?
The world of business intelligence has been disrupted by self-service analytics. The model has been shifted so that anyone gets the ability to get analytics, and can solve the problems of their organization with the help of analytics.
The administration department of a company is also been disrupted in the same way. Traditional ways of management are being innovated with the expansion of self-service analytics.
As the self-service analytics open the doors to new valuable perspectives and information, non IT business executives have the opportunity to work with Business Intelligence. In this instance, self-service business intelligence will continue to expand in the upcoming days.
If a brand wanted to work with you, what activities would you be most interested in collaborating on?
Sponsored posts, speaking opportunities with products, webinars as long as it’s engaging, insightful and assist us convey how we plan to empower customers through their own data.