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Sustainability: Top Influencers, Brands and Publications

by | Jul 11, 2018 | Influencer Lists,

For professionals in the global sustainability world,  building and leveraging influence is about scaling positive impact. Time is of the essence in this field, so being more visible and ‘vocal’ with what’s working and what isn’t, is critical.  If their decisions and trusted sources or guiding research all exists in a vacuum or is spoken of  solely ‘among the choir’, businesses and policy-makers will get nowhere fast. That’s why engaging in conversations online is important. Influencers can more intentionally leave a path of insight and contribute experience to future generations of leaders.

With even a quick review of these sustainability lists, what I continue to see is incredible opportunity for more leaders to build their own social capital. This is how they can ramp up their influence and be prepared to activate it at critical moments.  The sustainability path is a long haul, after all.

In order to keep this the thriving community it has been for at least this past ten years I’ve been part of it, we need diversity of voices and leadership knowledge: more women, more people of color, more nationalities and more members of younger generations.

Much as we appreciate the work and well-amplified communications efforts of corporate leaders like Paul Polman and former UNFCCC Secretary General Christiana Figueres, they’ve been the key influencers for too long. The same holds for corporate sustainability, where a few key leaders have been the recognized social media contributors for years. I’ll offer my rallying cry again: in order to keep this critical effort rolling, we need YOU.

See these influencer lists as a productive starting point. Watch and learn, and start to engage in these conversations today.


Written by our guest author:

AndreaAndrea Learned – Climate Actions Communications Strategist
Andrea consults with social impact and environmental innovators and organizations to scale impact using strategic digital communications, with an emphasis on influencer/media relations and leadership platform building. Client project sectors have included data centers, forest conservation, climate finance, impact investing and cities/climate.


TOP INFLUENCERS

We analysed nearly 3.8M sustainability posts from 25th June 2017 – 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top sustainability influencers segmented by job role. If you want to see who ranks beyond these lists be sure to download the full report by clicking the download button below!

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TOP INDUSTRY EXPERTS IN SUSTAINABILITY

Below is a list of the top 10 industry experts in sustainability. If you want to see who ranks from 1-15 be sure to download the full report!

RankTwitter HandleNameOrganisationInfluencer Score
1@BillGatesBill GatesMicrosoft100
2@AdamRogers2030Adam RogersUN Development51
3@JeffDSachsJeffrey D. SachsCSD Columbia40.28
4@RichardMunangDr. Richard MunangUN Environment16.21
5@fairsnapeMartin BrownFairsnape12.09
6@estherclimateEsther AgbarakweClimate Wednesday11.31
7@alicekorngoldAlice KorngoldKorngold Consulting11.31
8@GarethKaneGareth KaneTerra Infirma10.1
9@makowerJoel MakowerGreenBiz9.62
10@ineeshadvsNeeshad V. SWEF8.56

 

TOP BUSINESS LEADERS IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@PaulPolmanPaul PolmanUnilever100
2@satyanadellaSatya NadellaMicrosoft57.25
3@neilchawkinsNeil HawkinsDow Chemical11.83
4@planamikebarryMike BarryMarks and Spencer12.73
5@keithweedKeith WeedUnilever13.54

 

TOP ACADEMICS IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@elemenousLucy GrayLucy Gray Consulting100
2@IlonaKickbuschIlona KickbuschKickbusch Health Consult59.89
3@iioannoulbsIoannis IoannouLBS59.54
4@HoffmanAndyAndrew HoffmanUniversity of Michigan22.21

 

TOP INDUSTRY PROFESSIONALS IN SUSTAINABILITY

Below is a list of the top 15 industry experts in sustainability. If you want to see who ranks from 1-20 be sure to download the full report!

RankTwitter HandleNameCompanyInfluencer Score
1@HelenClarkNZHelen Clarkhelenclarknz.com100
2@evankirstelEvan KirsteleViRa Health50.54
3@debraruhDebra RuhRuh Global Communications45.27
4@HansLakHans LakGLESI.org42.05
5@RevkinAndy RevkinNational Geographic Society32.2
6@TimJMohinTim MohinGlobal Reporting Initiative (GRI)31.21
7@BrentToderianBrent ToderianTODERIAN UrbanWORKS25.38
8@VisualPersistMatt BjerregaardVisualPersistence.com24.6
9@AndreaLearnedAndrea LearnedClimate Actions Communications25.13
10@davidcoethicaDavid Connor2030hub24.91
11@BjornKHauglandBjørn K. HauglandDNV GL23.16
12@MindyLubberMindy LubberCeres25.27
13@bar_zieBarbara Anna ZielonkaVarkey Foundation21.69
14@DaveStangisDave StangisCampbell Soup Company21.01
15@davidnabarroDr David NabarroUN21.18
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TOP BLOGGERS IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@drvoxDavid RobertsVox News100
2@paul_steelePaul SteeleBaldHiker93.73
3@MarcGuntherMarc Gunthernonprofitchronicles.com23.83

 

TOP MEDIA INFLUENCERS IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@LeonKayeLeon KayeTriplePundit100
2@dpcarringtonDamian CarringtonThe Guardian76.56
3@SustMemeJim McClellandMcClelland Media69.71

TOP CAMPAIGNERS IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@algoreAl Gorealgore.com100
2@OlumideIDOWUMr. Climate – #SDGsICCDI Africa29.25
3@NiliMajumderNili MajumderGlobal Fund for Women27.08
4@MordiOfficialJoel MordiYouth Empowerment & ICT Foundation30.36
5@MiF_NigeriaMordi Ibe FdnMordi Foundation25.65
6@jayathmadwJayathma WickramanayakeUN72.95
7@MelindaRookeMelinda RookeMY World12.25
8@SaleemulHuqSaleemul HuqICCCAD14.32
9@JenWilliamsEduJennifer WilliamsParticipate18.42
10@billmckibbenBill McKibben350 dot org15.39
11@MarkTercekMark TercekNature Conservancy11.18
12@PaulHawkenPaul HawkenProject Drawdown10.81

 

Top 5 CELEBRITIES IN SUSTAINABILITY

RankTwitter HandleNameOrganisationInfluencer Score
1@LeoDiCaprioLeonardo DiCaprioleonardodicaprio.com100
2@richardbransonRichard BransonVirgin Group57.25
3@MarkRuffaloMark Ruffalomark-ruffalo.com11.83
4@StellaMcCartneyStella McCartneystellamccartney.com12.73
5@GeorgeMonbiotGeorge Monbiotmonbiot.com13.54

 

TOP 20 POLITICAL INFLUENCERS IN SUSTAINABILITY

Below is a list of the top 20 industry experts in sustainability. If you want to see who ranks from 1-25 be sure to download the full report!

RankTwitter HandleNameOrganisationInfluencer Score
1@AminaJMohammedAmina J MohammedUN100
2@narendramodiNarendra ModiPrime Minister of India94.95
3@DrTedrosTedros Adhanom GhebreyesusWHO55.12
4@ASteinerAchim SteinerUN Development51.24
5@CFigueresChristiana FigueresGlobal Optimist45.49
6@UN_PGAUN GA PresidentUN34.93
7@UNECOSOCUN ECOSOC PresidentUN28.03
8@ErikSolheimErik SolheimUN Environment27.05
9@ImranKhanPTIImran KhanPakistan Movement for Justice26.32
10@KarmenuVellaKarmenu VellaEuropean Commission24.68
11@PEspinosaCPatricia Espinosa C.UN Climate Change23.78
12@michaelgoveMichael GoveConservative Party (UK)23.6
13@ThomsonFijiPeter ThomsonUN22.52
14@MikeBloombergMike BloombergPhilanthropist and Former NYC Mayor20.14
15@drharshvardhanDr. Harsh VardhanGovernment of India19.94
16@MimicaEUNeven MimicaEuropean Commission18.18
17@grazianodasilvaJosé Graziano da SilvaFAO17.69
18@KGeorgievaKristalina GeorgievaWorld Bank14.87
19@GovInsleeGovernor Jay InsleeGovernor of Washington13.31
20@Anne_HidalgoAnne HidalgoMayor of Paris12.91

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online sustainability conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP BRANDS

Below is a list of the top 50 sustainability brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@UNUnited Nations100
2@WorldBankWorld Bank31.9
3@GlobalGoalsUNGlobal Goals31.71
4@UNDPUN Development30.69
5@UNDESAUN DESA25.9
6@SDGactionUN SDG Action Campaign24.11
7@WHOWorld Health Organization (WHO)21.23
8@UNICEFUNICEF20.76
9@PMOIndiaPMO India20.37
10@UNFCCCUN Climate Change19.68
11@UN_WomenUN Women19.15
12@UNEnvironmentUN Environment18.89
13@UNESCOUNESCO18.16
14@wefWorld Economic Forum17.57
15@unfoundationUN Foundation17.42
16@IISD_SDGsIISD SDGs16.12
17@MicrosoftMicrosoft15.88
18@globalcompactUN Global Compact15.61
19@EU_CommissionEuropean Commission14.81
20@GreenBizGreenBiz14.37
21@WWFWWF13.72
22@plus_socialgood+SocialGood13.11
23@devexDevex13.03
24@SustDevUN Sustainable Dev.12.55
25@UNCTADUNCTAD12.23
26@UnileverUnilever11.97
27@SEEDSandCHIPSSeeds&Chips11.97
28@UN_WaterUN-Water11.3
29@OECDOECD11.18
30@UNHABITATUN-Habitat11.14
31@McDonaldsMcDonald’s10.96
32@WFPWorld Food Programme10.83
33@DefraGovUKDefra UK10.53
34@IRENAIRENA10.43
35@UNEP_FIUNEP FI10
36@StateDeptDepartment of State9.86
37@wbcsdWBCSD9.27
38@WalmartWalmart9.22
39@IMFNewsIMF9.22
40@UNGenevaUN Geneva9.21
41@nature_orgThe Nature Conservancy9.2
42@TeachSDGs#TeachSDGs9.17
43@IFC_orgIFC9.09
44@gatesfoundationGates Foundation9.09
45@UNHumanRightsUN Human Rights8.91
46@UNDPasiapacUNDP Asia-Pacific8.83
47@sciamScientific American8.65
48@SDGglobalFestGlobal Festival of Action for Sustainable Dev8.5
49@unisdrUNISDR8.46
50@FAOKnowledgeFAO Knowledge8.37

TOP 50 PUBLICATIONS

Below is a list of the top 50 publications in sustainability. If you want to see who ranks from 1-100 be sure to download the full report!

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NameInfluencer Score
1@SDG2030SDG2030100
2@3BLMedia3BL Media92.66
3@TriplePunditTriplePundit.com92.33
4@nytimesThe New York Times90.17
5@ForbesForbes89.92
6@TheEconomistThe Economist86.54
7@NatGeoNational Geographic83.05
8@CNNCNN80.31
9@HuffPostHuffPost76.22
10@WSJThe Wall Street Journal74.03
11@FoxNewsFox News73.92
12@ABCABC News66.74
13@washingtonpostWashington Post65.27
14@guardianThe Guardian64.98
15@XHNewsChina Xinhua News63.83
16@APThe Associated Press63.79
17@mashableMashable60.01
18@CaelusGreenRoomCaelus Green Room59.18
19@WIREDWIRED58.6
20@BBCNewsBBC News (UK)58.12
21@HarvardBizHarvard Biz Review56.38
22@UN_News_CentreUN News55.35
23@SustainBrandsSustainable Brands53.15
24@NPRNPR50.37
25@cnniCNN International50.37
26@CSRwireCSRwire49.32
27@GreenBizGreenBiz49.15
28@FinancialTimesFinancial Times48.08
29@el_paisEL PAÍS47.87
30@NBCNewsNBC News45.59
31@SDGoalsSDGs42.39
32@AJEnglishAl Jazeera English41.01
33@SkyNewsSky News39.48
34@FastCompanyFast Company39.17
35@JustmeansJustmeans34.97
36@politicoPOLITICO34.86
37@EconomicTimesEconomicTimes33.88
38@CNBCCNBC32.86
39@IndependentThe Independent32.83
40@sciencemagazineScience Magazine31.38
41@IncInc.30.54
42@Le_FigaroLe Figaro29.94
43@FortuneMagazineFORTUNE29.88
44@businessinsiderBusiness Insider29.71
45@TelegraphThe Telegraph29.1
46@NatureNewsNature News & Comment28.06
47@naturenature26.44
48@edieedie.net26.02
49@BBCBusinessBBC Business26.01
50@TheAtlanticThe Atlantic24.33

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around business intelligence.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

Vector Graphics by vecteezy.com

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Top Influencers, Brands and Publications

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