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Interview with Christoph Trappe

by | Feb 14, 2020 | Interviews,

Christoph Trappe

Christoph Trappe

Chief Content & Strategy Officer at The Authentic Storytelling Project

Key Topics:Content Marketing, Digital Marketing, Journalism, Digital Transformation, Content Performance
Location:Marion, IA, USA

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. A three-time author with his third book Content Performance Culture published in January, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. His third book on content performance cultures is set to be released in February 2020.

How did you get to become an expert in your key topics?

It really comes down to working in the industry, testing and learning new things while you’re in a project and then sharing those learnings. This blog post actually talked about my strategy:

What topic areas are you most passionate about?

Telling better stories.

Which influencers influence you within those key topics?

Joe Pulizzi

How would you describe your offline influence?

I do frequently speak around the globe and have written three books.

If a brand wanted to work with you, what offline / online activities would you be most interested in?

I’m always happy to consider several opportunities including podcasts, amplification and even event coverage:

What’s your best source of information for getting ahead of a story?

I read all kinds of expert content that’s being published but one of the best source for information is truly testing new strategies and see what works for the brands that I am working with at that time.

What brands have you worked with?

A sampling of companies I have worked with includes AA-ISP, AC Business Media, Adobe, Edward-Elmhurst Healthcare, IndiBlogger, Keegan, MedStar Health, National,, ScribbleLive, United Way, UT Southwestern, Vidbuild.

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?

I would be willing to provide a quote for a piece of content or news article, speak at or attend an event and participate in a podcast, webinar or online chat.

What are your passions outside of work?

Fitness, family, travel

What would be the best way for a brand to contact you?

People can always can get in touch with me through my accounts on Twitter and LinkedIn.