MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

IFA 2014: Top Brands, Products and Influencers

by | Sep 16, 2014 | Influencer Lists, ,

With IFA2014 coming to an end last week, it’s been an extremely exciting time for all things consumer tech. IFA is the biggest consumer electronics event in Europe and took place in Berlin from the 5th to the 10th of September. Many products were presented during the event, ranging from the hottest smartphones and wearables to enormous 110” curved TVs.

We ran the #IFA2014 hashtag through our system in order to cut through the noise and figure out which individuals and brands were most influential in the online debate during the event. If you want to find out how we approach influence and influencer marketing, try this article.

Please note: Brands that did not use the official #IFA2014 hashtag will not appear in the analysis

2014 is the year of Wearables

Galaxy Gear S, ZenWatch, SmartWatch 3, G Watch R, Moto360, Smartband Talk, Gear VR …

These are all names of “wearable” products that were presented during this year’s IFA and the list seems to get longer each year. A year ago people were extremely excited about tablets and laptop-tablet hybrids being the next big thing, the attention has shifted.

With the major brands now seeing the success in the wearable space thanks to brands such as Fitbit and Jawbone, most of the big players have released wearables to grab a part of the pie. Talking about pies, our pie confirms this tendency below. Wearables generated almost as much discussion as smartphones (.7% difference over the duration of the event).

Which brands grabbed the highest share of voice during IFA2014?

Below you can see a lovely pie with our Share of Voice analysis focused on the major brands at IFA. Samsung and Sony were clearly the major players during the event.

Sony and Samsung managed to account for half (50%) of the Share of Voice during IFA2014. Products from Samsung such as the Galaxy Note 4, Gear VR (A virtual reality headset that uses the Galaxy Note 4), and the Galaxy Note Edge secured Samsung’s 1st place and were very well received among media and the larger public.

Sony presented its Xperia Z3 line of products, including their new flagship smartphone the Xperia Z3, The Z3 Tablet Compact and the Z3 Compact. Furthermore Sony presented two wearables, called Smartwatch 3 and Smartband Talk.

An interesting release from Sony that will get gamers excited is its new Remote Play function available on the Xperia Z3 devices. It allows you to stream your PS4 games on your Z3 devices.

Asus managed to secure 8.6% of the discussion thanks to its well-received the release of the “ZenWatch”. Similarly LG created interesting discussion around its G Watch R, which adds another member to the ever growing family of Smartwatches.

If you want to see our full analysis, detailing further releases and products, please download the (free!) report.


Download Icon

DOWNLOAD THE FULL REPORT

Top 50 Most Influential Brands at IFA2014

We took a detailed look at the discussion surrounding IFA2014 to surface the most influential. Find below major companies, media outlets and tech blogs. Don’t hesitate to dowload the full report to access the top 100 brands.

RankTwitter HandleNamePageRank (Normalised)
1@SonyUKSony UK100
2@intelIntel61.64
3@IntelUKIntel UK58.34
4@SonySony52.35
5@mashableMashable33.42
6@lenovoLenovo33.28
7@2Wired2Tired2Wired2Tired25.09
8@PhilipsLiveFromPhilips at IFA 201423.54
9@ASUSASUS22.75
10@MicrosoftOEMOEM at Microsoft21.32
11@WindowsWindows19.49
12@AcerAcer18
13@whathifiWhat Hi-Fi?17.73
14@MicrosoftMicrosoft15.23
15@DigitalTrendsDigital Trends13.17
16@panasonicPanasonic Corp.12.96
17@laptopmagLaptop Magazine12.57
18@OxGadgetsOxGadgets12.18
19@CNETCNET11.55
20@IFA_BerlinIFA Press10.46
21@engadgetEngadget9.59
22@mashabletechMashable Tech9.42
23@twandroidFrAndroid8.7
24@UHD4kUltra HD 4k news8.16
25@pcproPC Pro7.69
26@BBCClickBBC Click7.63
27@AndroidAuthAndroid Authority6.9
28@LGUKLG Electronics UK6.76
29@PhilipsPhilips6.74
30@boysnoizerecBOYSNOIZE RECORDS6.66
31@MSFTnewsMicrosoft News6.21
32@WithingsWithings5.66
33@NDTVGadgetsNDTV Gadgets5.38
34@WayerlessWayerless5.37
35@PanasonicUKPanasonic UK5.36
36@Intel_DEIntel in Deutschland5.28
37@girlygeekdomGirlyGeekdom4.87
38@andro4allandro4all4.55
39@windowsblogWindows Blogs4.08
40@OEMPartnerOEM PartnerCommunity3.7
41@fayerwayerFayerWayer3.58
42@01net01net3.42
43@samsungbusinessSamsung Business UK3.41
44@abc_tecnologiaTecnología3.3
45@CNBCCNBC3.25
46@SamsungTMRWSamsung Electronics3.23
47@techfieberTechFieber Network2.95
48@AllSeenAllianceAllSeen Alliance2.93
49@AndroidPITcomAndroidPIT.com2.92
50@ParallelsAccessParallels Access2.87

Top 50 Influential Individuals at IFA2014

Below are the Top 50 influencers around #IFA2014. Composed of tech journalists, professionals and tech lovers, follow these people to stay up to date on what’s hot in consumer tech.

RankTwitter HandleNamePageRank (Normalised)
1@Caleb_DenisonCaleb Denison100
2@geardiaryJudie Stanford82.26
3@spenleySpencer Kelly70.04
4@AndreaSmithAndrea Smith54.22
5@christianevejloChristiane Vejlø47.69
6@pestoverdeMaurizio Pesce46.01
7@martinapennisiMartina Pennisi42.35
8@joshsalutesJoshua Vergara33.51
9@SteveMay_UKSteve May31.76
10@PatriceBerlinPatrice Bouedibela26.67
11@wiemeyerFederico Wiemeyer22.22
12@philipdisalvoPhilip Di Salvo21.86
13@ManeeshJunejaManeesh Juneja21.13
14@nixtweetNik Seth20.34
15@AshrafGhoriAshraf Ghori20.26
16@Captain2PhonesMichael Fisher20.05
17@nandu79Nandagopal Rajan19.48
18@roccorossittoRocco Rossitto18.95
19@MissSMeisSylvie Meis18.62
20@girlabouttechAmy Cutmore18.41
21@pbrodyPaul Brody17.65
22@LiatBenZurliat benzur16.61
23@Nicole_ScooterNicole Scott15.95
24@martyn_williamsMartyn Williams14.18
25@timandersonTim Anderson13.43
26@desireathowDésiré Athow13.32
27@jendudleyJen Dudley-Nicholson13.24
28@Mr_GittesHenry Farrar-Hockley13.04
29@JoeSpeedsJoe Speed12.71
30@TheRealJoeCoxJoe Cox12.71
31@gavinoharaGavin O’Hara12.33
32@robchandhokRob Chandhok12.18
33@Vincent_TeohVincent Teoh12.12
34@tekongIkhwan Nazri11.97
35@SamJamTom Samiljan11.65
36@pompeymeadoGeorge Mead11.21
37@JJMcCannJohn ‘BM’ McCann11.01
38@calvertncNic Calvert10.88
39@MandyAddenAndy Madden10.88
40@georgie_hillGeorgie10.87
41@kenekaplanKen E Kaplan10.75
42@mrbrownmrbrown10.16
43@pdouglasPaul Douglas9.7
44@ajaraujoAJAraujo9.61
45@inamghafoorInam Ghafoor9.54
46@smaculasmacula9.03
47@YvesDasYves Das8.96
48@PDTalkinTechPurav8.94
49@FaryaabFaryaab Sheikh8.71
50@IMKevinWebbKevin Webb8.64

If you are interested in seeing more of this analysis please download the free report on IFA2014 including the TOP 100 influencers and brands + a full analysis on tablets, smartphones and wearables!


Download Icon

DOWNLOAD THE FULL REPORT

If you are interested in knowing what influencer marketing can do for your brand, please get in touch.


TAGS

X

IFA 2014:

TOP BRANDS, PRODUCTS AND INFLUENCERS

Download this free report which reveals the top brands, products and influencers at IFA 2014