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PR 2015: Top 100 Influencers & Brands

by | Jul 8, 2015 | Influencer Lists,

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.

We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. With this social media explosion comes the increase in social media influencers. Add to this the increase in content marketing and you have to the noisy, digital world we live in today.

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. The game has changed.

At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)

Mapping the community

We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion. Below you can see a network map of the online conversation around PR. Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

PR-Top-100-Individuals-&-Brands-Map

 

Top 100 Individuals

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape.

RankTwitter HandleNamePageRank (Normalised)
1@bekiwekiBeki Winchel100
2@laurentguyotLaurent Guyot90.19
3@ginidietrichGini Dietrich85.94
4@jeffbullasJeff Bullas82.51
5@SteveologySteve Farnsworth75.12
6@RobbyCortesRobby Cortés74.2
7@magspattersonMaggie Patterson73.93
8@manuelapromoManuela Ganz68.89
9@waddsStephen Waddington64.88
10@shonaliShonali Burke61.85
11@RomanMarketsBrand Competition60.79
12@MarkRaganCEOMark Ragan60.74
13@nikhewittNik Hewitt59.62
14@tressalynneTressa Robbins58.62
15@dianeschwartzDiane Schwartz58.05
16@mpsjourno1Matthew Schwartz56.91
17@ThePRCoachJeff Domansky56.8
18@LouHoffmanLou Hoffman55.78
19@gbraudGerard Braud54.6
20@dbreakenridgeDeirdre Breakenridge53.54
21@marcwhittMarc Whitt53.52
22@BSalehounBehzad Salehoun52.42
23@MarshaCollierMarsha Collier51.39
24@CulpwritRon Culp51.37
25@EthanParry3Ethan Parry51.33
26@remundDavid Remund, Ph.D.50.3
27@dmscottDavid Meerman Scott50.26
28@ereleasesMickie Kennedy50.25
29@PublicityGuruBill Stoller50.18
30@Zebra_carolCarol Ann Whitehead49.15
31@JuliusDesignGiuliano Ambrosio49.14
32@CarlaYashiroCarla Yashiro48.14
33@prtiniHeather Whaling48.12
34@mumbrellaTim Burrowes47.11
35@JimlukaszewskiJames E. Lukaszewski46.11
36@heidicohenHeidiCohen45.08
37@ShawnPaulWoodShawn Paul Wood43.08
38@pekka54Pekka5443.07
39@debweinsteinDeborah Weinstein40.06
40@morgancarrieCarrie Morgan40.05
41@CathyHacklCathy Hackl40.02
42@CandiceNicolePRCandice Nicole39.01
43@kevinanselmoKevin Anselmo38.99
44@laurenkgrayLauren K. Gray38.96
45@jodykoehlerJody Koehler38.95
46@aliya_HshahDr Aliya Shah37.94
47@nicolefallon90Nicole Fallon36.93
48@crystalcrichardCrystal Richard36.9
49@jamesmacintoshJames MacIntosh36.9
50@PeterHimlerPeter Himler35.89
51@ElizaMielczarekEliza Mielczarek35.87
52@Steve_J_BarrettSteve Barrett35.87
53@c_assisiCharles Assisi35.85
54@ASherinianAaron Sherinian34.85
55@garydprestonGary Preston34.82
56@kateupdatesKate Finley34.8
57@mpranikoffMichael Pranikoff34.78
58@queenofmetricsKatie Delahaye Paine34.74
59@michaelsmartprMichael Smart33.73
60@thomasprthomaspr33.72
61@lilachbullockLilach Bullock32.72
62@tamarTamar Weinberg32.68
63@ZenYingerZenYinger32.67
64@bw_greenebrian greene31.67
65@MarkBorkowskiMark Borkowski31.62
66@PRisUsMichelle Garrett31.6
67@ms_organisedSarah Pinch31.58
68@NickBrownExpertNick Brown31.58
69@stuartsmithstuartsmith31.57
70@aartishahaartishah30.53
71@Serena@serena ehrlich30.52
72@R_WorkingRussell Working30.5
73@TonyLanghamTony Langham29.5
74@JuliaMMeighanJulia Meighan28.49
75@CypressMediaRandall P. Whatley28.48
76@arikhansonarikhanson28.47
77@barriraffertybarri rafferty27.46
78@JKageorgeJohn Kageorge26.44
79@brandonchicagoBrandon Andersen26.43
80@martinpaulstoneMartin Stone26.42
81@edmoyseEd Moyse25.42
82@LaurenDC123Lauren Smith Dyer24.41
83@kfrebergKaren Freberg, Ph.D.23.37
84@CharleneSarCharlene Sarmiento23.36
85@IrishkatherineKatherine Thompson22.36
86@loriruffLori Ruff18.36
87@debbielevendebbieleven18.35
88@AedhmarAedhmar Hynes16.35
89@AlexSingletonUKAlex Singleton16.35
90@martinwaxmanMartin Waxman15.35
91@P_TREBAULPTREBAUL14.35
92@manishk_marmanish14.35
93@ArunSudhamanArun Sudhaman13.34
94@PRforAnyoneChristina Daves12.34
95@rebekahiliffRebekah Iliff10.34
96@AlizaLichtALIZA LICHT10.32
97@Frank_StrongFrank Strong9.27
98@seosmartyAnn Smarty7.26
99@KellyeCraneKellye Crane5.26
100@Bill_McCannBill McCann1.25

 

Top 100 Brands

In the top 100 brands we can find a great selection of industry publications (PRNews, PRWeek), as well as agencies (Edelman, Weber Shandwick). The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly.

RankTwitter HandleNamePageRank (Normalised)
1@PRNewsPR News100
2@PRDailyPR Daily86.73
3@CorporatebabyCorporate Baby50.44
4@PRWeekUSPRWeek US49.46
5@PRDailyNewsPR Daily News45.99
6@SocialMessageVirtual Social Media28.98
7@CisionCision28.55
8@holmesreportThe Holmes Report27.31
9@EntrepreneurEntrepreneur25.58
10@BulldogReporterBulldogReporter25.25
11@PRSAPRSA24.66
12@PlankCenterPRThe Plank Center PR20.94
13@PRNewserPRNewser20.83
14@HubSpotHubSpot19.2
15@EdelmanPREdelman PR16.22
16@PRNewswirePR Newswire15.59
17@DailyBrewThe Hoffman Agency15.53
18@TheDrumThe Drum15.33
19@LinkedInLinkedIn14.98
20@PRCA_UKPRCA14.11
21@BusinessWireBusiness Wire14.07
22@KetchumPRKetchum13.62
23@comms2point0@comms2point013.56
24@therealprmomentPRmoment.com12.48
25@tankprTank PR11.74
26@WeberShandwickWeber Shandwick11.31
27@B2CommunityBusiness 2 Community11.17
28@prwebPRWeb10.92
29@prjournalPR-Journal10.87
30@hey_pressHey Press10.63
31@SpinSucksSpin Sucks10.59
32@CIPR_UKCIPR10.18
33@OnboardlyOnboardly10
34@PRCouncilPR Council9.31
35@muckrackMuck Rack8.82
36@LunnFarrowMediaLunn Farrow Media8.78
37@PRSSANationalPRSSA8.73
38@commPRObizCommPRO.biz8.66
39@LTPRLT Public Relations8.46
40@SHIFTcommSHIFT Communications8.45
41@MeltwaterMeltwater8.39
42@OgilvyOgilvy & Mather8.3
43@RaganCommsRagan.com7.99
44@BritanniacommsBritannia PR7.95
45@contentlyContently7.8
46@GOLINglobalGolin7.69
47@prcouturePR Couture7.61
48@VantagePRVantage PR7.59
49@odwyerprO’Dwyer’s PR News7.5
50@CapstonehillCapstone Hill Search7.47
51@standsaysStand Agency7.41
52@GorkanaUSGorkana US7.4
53@PRDivaBlogPR Diva7.37
54@SO_prStrategic Objectives7.17
55@WPPWPP7.14
56@UauAcademyUAUAcademy7.14
57@MillenniumIMMillennium7.01
58@W2OGroupW2OGroup6.97
59@WPRAgencyWPR Agency6.76
60@GorkanaGorkana6.73
61@socialmedia2daySocial Media Today6.72
62@ogilvyprOgilvy PR6.48
63@PRStudChatPR Student Chat6.47
64@JMoyerIPRInstitute for PR6.35
65@PRexamplesPRexamples.com6.29
66@FleishmanFleishmanHillard6.24
67@CrenshawCommCrenshawComm/PR6.2
68@CisionUKCision UK6.1
69@PHAMediaPHA Media6.09
70@LansonsLatestLansons6.06
71@AirPRAirPR6
72@LandisCommLandisCommunications5.97
73@thmmediagroupThm Media Group5.96
74@ShocaseShocase5.94
75@PRSAtacticsPRSA’s PR Tactics5.89
76@lotusleafstyleLotus Leaf5.88
77@ShelfIncThe Shelf5.88
78@TheHypeMagazineThe Hype Magazine™5.85
79@PROIWorldwidePROI Worldwide5.77
80@theabbiagencyThe Abbi Agency5.66
81@PubClubofNEPublicity Club of NE5.52
82@TeamAffectAffect5.43
83@MediaMiserMediaMiser5.4
84@HunterPRHunter PR5.4
85@OleCommunicOlé Communication5.26
86@SMExaminerSocialMediaExaminer5.25
87@mcgrathpowerprMcGrath/Power PR5.2
88@BluChipMrktngBluChip Marketing5.16
89@helpareporterHelp A Reporter Out5.09
90@in_the_bagPRIn The Bag PR5.03
91@PrezlyPrezly4.98
92@PRIANationalPR Institute of Aus4.97
93@CPRSNationalCPRS4.95
94@IdeaGroveIdea Grove4.9
95@Global_AllianceGlobal Alliance PR4.89
96@FKIntFK Interactive4.81
97@ArgylePRArgyle4.71
98@CooperKatzPRCooperKatz & Company4.7
99@stripecomStripeCommunications4.69
100@INK_PRINK4.69

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, WearablesInternet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in PR.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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