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Obesity, Diabetes & the Sugar Problem: Top Influencers Brands & Publications

by | Aug 9, 2018 | Influencer Lists,

Obesity occurs when energy intake from food or drink consumption is greater than the energy expenditure through metabolism or exercise. The World Health Organisation has stated that obesity has nearly tripled worldwide since 1975. The current levels of obesity stand at more than 650 million adults, which is approximately 13% of the population. If recent trends continue, it is estimated that there will be 1.12 billion individuals classified as obese by 2030.

Obesity is largely preventable by making healthier food choices and limiting intake from fats and sugars, and taking part in regular physical activity. Sugar sweetened beverages (SSBs), which include sodas, soft drinks, drinks with sweeteners such as fruit-flavored drinks, sports and energy drinks, and sweetened coffees and teas are the leading source of added sugars. According to the American Heart Association, daily sugar intake should be limited to 6 tsps (25 g) for women, and 9 tsps (38 g) for men, but most people exceed this limit in the calories they consume just from SSBs alone.

Although we know sugar doesn’t directly cause type 2 diabetes, you are more likely to get it if you are overweight. Doctors have long suspected sugar is a fundamental contributing factor to obesity and type 2 diabetes. However type 2 diabetes is complex, and sugar is unlikely to be the only reason the condition develops. Therefore cutting down on all sources of energy, including sugars, when they’re consumed in excess, is the best approach.

The use of artificial sweeteners (such as saccharin, acesulfame, aspartame, neotame, and sucralose) in place of sugar to combat obesity, metabolic syndrome, and diabetes can help reduce calorie intake. However these can be addictive and cause people to trick themselves into thinking they can replace the calories with other treats. Artificial sweeteners may also have a stimulating effect on appetite and, therefore may play a role in weight gain and obesity.


TOP INFLUENCERS

We analysed over 6.4M posts on obesity, diabetes and sugar from 6th August 2017 – 6th August 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top obesity, diabetes and sugar influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

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TOP ACADEMICS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top academics in obesity, diabetes and sugar. If you want to see who ranks beyond 10 be sure to download the full report!

RankTwitter HandleNameCompanyInfluencer Score
1@BenBikmanPhDBenjamin BikmanBrigham Young University100
2@RobertLustigMDRobert Lustig MDUniversity of California78.76
3@athattersleyAndrew HattersleyUniversity of Exeter70.83
4@DrDuaneRDDuane MellorCoventry University53.46
5@whsourceStephan Guyenet, PhDstephanguyenet.com51.29
6@joycleeJoyce LeeUniversity of Michigan Medical School51.04
7@JimJohnsonSciJim Johnson, Ph.D.The University of British Columbia44.27
8@ethanjweissEthan WeissThe University of California43.91
9@DanielJDruckerDaniel J DruckerLunenfeld-Tanenbaum Research42.44
10@SimonCapewell99Simon CapewellUniversity of Liverpool40.26

 

TOP BLOGGERS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@verylightnosugaAllyVery Light No Sugar100
2@Listen2LenaLena Almeidalistentolena.com67.99
3@AMummyTooEmily LearyA Mummy Too64.56
4@TheMomUnleashedJeanette FenderMom Unleashed61.7
5@grumpy_pumperChris Aldredthe-grumpy-pumper.com50.44
6@richardbloggerRichard Bloggernhsvault.blogspot.com49.9
7@RenzaSRenza / DiabetogenicDiabetogenic46.62
8@sstrumelloScott Strumelloblog.sstrumello.com45.09
9@MightyCaseyMighty Casey Quinlanmightycasey.com41.48
10@MelindaSeedT1DMelinda SeedTwice Diabetes34.54

 

TOP CAMPAIGNERS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@Kidfears99Laura MarstonZenimax Media100
2@BelindaFettkeBelinda Fettke#isupportgary20.28
3@FractisBob SwindellDiabetes UK17.89
4@Type1AdventuresRosInsulin Pumps Wales16.89
5@DeborahHealy_Deborah Healy, M.Ed.Beyond Type 113.65

 

TOP DOCTORS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top Doctors talking about obesity, diabetes and sugar. If you want to see who ranks beyond these influencers shown here then download the full report!

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RankTwitter HandleNameCompanyInfluencer Score
1@DrAseemMalhotraDr Aseem MalhotraNHS100
2@davidludwigmdDr. David LudwigBoston Children’s Hospital85.21
3@drjasonfungDr. Jason FungIntensive Dietary Management (IDM Program)44.58
4@lowcarbGPDr David UnwinRoyal College of General Practitioners38.01
5@AnnChildersMDDr. Ann Childerslifebalancenw.com18.63

 

TOP CELEBRITIES IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@jamieoliverJamie Oliverjamieoliver.com100
2@HughFWHugh Fearnley-Whittingstallrivercottage.net20.91

 

TOP ENTREPRENEURS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@mercolamercolaMercola.com100
2@ASlavittASlavittTown Hall Ventures52.88
3@SandroDemaioSandroDemaioEAT Forum49.83
4@FructoseNoFructoseNoNutrition for Life – Diabetes and Health Research Centre44.92
5@BioLayneBioLayneBiolayne42.16

 

TOP SUBJECT MATTER EXPERTS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@raehanbobbyBobby Umarraeallan.com100
2@LoriShemekLori Shemek, PhDdrlorishemek.com55.42
3@RogerBezanisRoger BezanisRogerBezanis.com38.7
4@cjsnowdonChristopher SnowdonInstitute of Economic Affairs33.31
5@foundmyfitnessDr. Rhonda PatrickFound My Fitness29.75
6@eugeneguEugene Gu, MDGanogen Research Institute28.09
7@zoeharcombeDr Zoe Harcombe, PhDzoeharcombe.com27.42
8@bigfatsurpriseNina TeicholzThe Nutrition Coalition27.21
9@ChrisAskewCEChris AskewDiabetes UK27.19
10@NeilFlochMDNeil Floch MDAmerican Society of Metabolic and Bariatric Surgeons25.61

 

TOP INDUSTRY PROFESSIONALS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top industry professionals in obesity, diabetes and sugar. If you want to see who ranks beyond 15 you can download the full report by clicking the button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@ProfTimNoakesTim NoakesThe Noakes Foundation100
2@garytaubesGary TaubesNutrition Science Initiative44.98
3@parthaskarPartha KarPortsmouth Hospitals NHS Trust41.31
4@FatEmperorIvor Cumminsthefatemperor.com38.4
5@JandelliottJames ElliottT1International26.44
6@drkdhoffmanKathleen D. HoffmanMedivizor26.03
7@Jenbul13Jennifer Bulcockjenniferbulcock.com25.82
8@MartenRobertRobert MartenCouncil on Foreign Relations20.34
9@CureT1DiabetesEllen H Ullman ⓋRuth & Norman Rales Jewish Family Services20.24
10@janemartinopcJane MartinObesity Policy Coalition20.11
11@Mangan150P. D. Mangan 🇺🇸roguehealthandfitness.com19.12
12@TroKalayjianTro KalayjianPalisadesMD18.94
13@TuckerGoodrichTucker Goodrichyelling-stop.blogspot.com16.61
14@TuitNutritionAmy BergerTuit Nutrition16.08
15@DavidGWrigleyDr David WrigleyNHS14.81

 

TOP MEDIA INFLUENCERS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@George_OsborneGeorge OsborneEvening Standard100
2@MarikaSborosMarika Sborosfoodmed.net31
3@anahadoconnorAnahad OconnorNew York Times24.89
4@CMattocks1Charles MattocksBell and Elle Media23.6
5@picardonhealthAndré PicardThe Globe and Mail21.2
6@MiriamETuckerMiriam E. TuckerMedscape21.11
7@neighbour_sSally NeighbourABC’s 4 Corners19.07
8@Smyth_ChrisChris SmythThe Times18.59
9@BBCHughPymHugh PymBBC16.96
10@DrCarrieRuxtonDr Carrie Ruxton RDNutrition Communications11.01

 

TOP POLITICAL INFLUENCERS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@SenatorCollinsSen. Susan CollinsUnited States Senator from Maine100
2@amyklobucharAmy KlobucharSenator for Minnesota (US)55.58
3@tom_watsonTom WatsonDeputy Leader of the Labour Party (UK)50.47
4@JonAshworthJonathan AshworthUK Parliament49.97
5@HelenClarkNZHelen Clarkhelenclarknz.com34.65

 

TOP RESEARCHERS IN OBESITY, DIABETES AND SUGAR

RankTwitter HandleNameCompanyInfluencer Score
1@puddlegGeorge HendersonAmerican University of Technology100
2@choo_ekEsther Choo, MD MPHeqmedicine.com59.96

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online obesity, diabetes and sugar conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP BRANDS IN OBESITY, DIABETES AND SUGAR

Below is a list of the top 50 brands in obesity, diabetes and sugar. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@DiabetesUKDiabetes UK100
2@AmDiabetesAssnAmer. Diabetes Assn.90.29
3@NHSEnglandNHS England70.67
4@WHOWorld Health Organization (WHO)65.92
5@PHE_ukPublic Health England61.59
6@JDRFJDRF59.66
7@DiabetescoukDiabetes.co.uk52.56
8@LillyDiabetesLilly Diabetes48.44
9@US_FDAU.S. FDA45.57
10@DiabetesMineDiabetesMine42.86
11@JDRFUKJDRF UK40.06
12@t1internationalT1International39.1
13@4corners4corners38.8
14@virtahealthVirta35.84
15@NHSukNHS35.49
16@medivizorMedivizor32.92
17@SAfoodforlifeFood for Life31.73
18@_PHAA_Public Health Association Australia31.63
19@IntDiabetesFedInt. Diabetes Fed.30.72
20@NHSDiabetesProgNHSDiabetesProgramme28.05
21@BeyondType1Beyond Type 125.94
22@OPCAustraliaObesity Coalition25.23
23@actiononsugarAction On Sugar24.69
24@harvardmedHarvard Medical School24.36
25@PBlueNovemberProject BlueNovember22.38
26@DiabetesAusDiabetes Australia22.24
27@refindhealthRe-Find Health21.29
28@OHA_updatesObesity Health Alliance20.99
29@TheEndoSocietyEndocrine Society20.74
30@pahowhoPAHO/WHO20.6
31@HarvardChanSPHHarvardPublicHealth19.69
32@RightCareNowRight Care Alliance18.05
33@TandemDiabetesTandem Diabetes Care17.88
34@JoslinDiabetesJoslin Diabetes Cntr16.64
35@rcgpRCGP16.47
36@UniofOxfordOxford University16.46
37@LillyPadEli Lilly and Company16.36
38@CR_UKCancer Research UK16.16
39@DailyHealthTipsDaily Health Tips15.63
40@CSPICSPI15.53
41@CrossFitCrossFit15.45
42@ama_mediaAMA Media15.33
43@NICEcommsNICE15.08
44@INPUTdiabetesINPUTdiabetes14.94
45@OfficialNIHRNIHR Research14.74
46@JDRFAdvocacyJDRF Advocacy14.07
47@GlookoIncGlooko, Inc.14.07
48@BDA_DietitiansBDA British Dietetic Association13.54
49@RCPCHtweetsRCPCH13.32
50@WorldObesityWorld Obesity13.07

 

TOP 50 PUBLICATIONS IN OBESITY, DIABETES AND SUGAR

Below is a list of the top 50 publications in obesity, diabetes and sugar. If you want to see who ranks from 1-100 be sure to download the full report!

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RankTwitter HandleNameInfluencer Score
1@bmj_latestThe BMJ100
2@BBCNewsBBC News (UK)95.45
3@TheLancetThe Lancet82.65
4@guardianThe Guardian77.45
5@nytimesThe New York Times73.33
6@SkyNewsSky News63.04
7@JAMA_currentJAMA59.21
8@WSJThe Wall Street Journal54.8
9@NatureRevEndoNatureRevEndocrinol53.22
10@NEJMNEJM50.75
11@bbchealthBBC Health News50.61
12@CNNCNN50.18
13@abcnewsABC News49.34
14@alldiabetesnewsDiabetesNews.com46.7
15@diaTribeNewsdiaTribe46.43
16@DiabetologiaJnlDiabetologia45.72
17@itvnewsITV News44.03
18@ReutersReuters Top News42.53
19@TheEconomistThe Economist41.34
20@APThe Associated Press39.95
21@bioDiabetesDiabetes News38.27
22@DiabetesCxnsDiabetes Connections35.45
23@Daily_ExpressDaily Express34.67
24@DailyMailUKDaily Mail U.K.34.53
25@TheLancetEndoThe Lancet Diabetes & Endocrinology34.29
26@BJSM_BMJBJSM33.01
27@mntMedical News Today32.88
28@BBCBBC32.87
29@JAMAInternalMedJAMA Internal Medicine31.02
30@LBCLBC30.51
31@ABCABC News29.56
32@TelegraphThe Telegraph29.45
33@WebMDWebMD29.32
34@newscientistNew Scientist28.83
35@bopinionBloomberg Opinion28.71
36@MobiHealthNewsMobiHealthNews28.35
37@cnniCNN International27.98
38@HealthlineHealthline27.3
39@diabetesdailyDiabetes Daily27.17
40@nytopinionNYT Opinion26.96
41@CBSNewsCBS News26.69
42@CNBCCNBC26.14
43@Diabetes4castDiabetes Forecast25.22
44@businessBloomberg25.11
45@IndependentThe Independent24.16
46@MensHealthMagMen’s Health Mag22.61
47@InsulinNationInsulin Nation22.41
48@thenationThe Nation22.12
49@TheSunThe Sun22.12
50@goodhealthHealth22

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around obesity, diabetes and sugar.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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Obesity, Diabetes and the Sugar Problem

Top Influencers, Brands and Publications

Download this free report which reveals the top influencers, brands and publications in Obesity, Diabetes and Sugar