How did you get to become an expert in your key topics?
I spent years working in technology, science and healthcare conferences. In addition, I spend 1-2 hours a day reading technology and healthcare news.
What topic areas are you most passionate about?
Healthcare – the shift in healthcare delivery, Pharma Sensors, Artificial intelligence, VR, Longevity.
Which influencers influence you within those key topics?
How would you describe your offline influence?
I am a professional speaker, and in non-pandemic years, typically speak at 20-40 conferences a year. I’ve written 3 books and over 50 articles. Currently I’m posting a long series in AI in healthcare. I also coach and consult with entrepreneurs and corporates
What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?
Social media – on Twitter I follow mostly healthcare people I research daily and get ~10 newsletters, including MIT, CB Insights, Stat, Frost and Sullivan.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What brands have you worked with?
Speaking at internal or external conferences: (not a full list) UnitedHealthcare, Boston Scientific, Abbott Vascular, Otsuka Pharma, Genentech, MGMA (medical group association), ANA – nurses, AAD – dermatologists.
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be keen to provide a quote for content or news article, create a social post, product review, long-form or video content, speak at an event, podcast or a webinar.
What are your passions outside of work?
Health – exercise, eating, stress reduction. Cooking. Starting companies! Including non-profits.
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.