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B2B Marketing: Top 100 Twitter Influencers

by | Jul 15, 2015 | Influencer Lists,

70% of B2B marketers are creating more content than they did one year ago

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Why? Well, they’re probably looking at the results of their B2C colleagues in content marketing. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer.
change_in_b2b_content_creation

Top 100 B2B Marketing Twitter Influencers

We also analysed the B2B marketing discussion last year and this year’s analysis shows how fragmented this discussion really is. We see some brands and individuals being present throughout both years but most accounts are new in this list. If we compare it to the content marketing discussion we find lots of smaller accounts driving influence.
Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year!) . This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise.
If you’re looking to follow excellent thought leaders in the B2B marketing space (brands and individuals alike) be sure the follow the account in the list below.

RankTwitter HandleNamePageRank (Normalised)
1@MarketingProfsAnn Handley100
2@NetProspexNetProspex75.32
3@MarketingB2BB2B Marketing55.45
4@PardotPardot41.52
5@UberflipUberflip37.15
6@francoismatFrancois Mathieu30.15
7@ActOnSoftwareAct-On Software, Inc29.19
8@FierceCMOFierceCMO28.97
9@CopywriterTORachel Foster26.1
10@marketoMarketo25.46
11@will_lamWill Lam23.78
12@DemandbaseDemandbase22.88
13@ronselaRon Sela22.82
14@JasonMillerCAJason A Miller22.78
15@rickwhittingtonRick Whittington20.45
16@LinkedInMktgLinkedIn Marketing16.44
17@JeffZelayaJeff Zelaya15.82
18@TonyZambitoTonyZambito15.79
19@CRyanFusionMktChristopher Ryan14.42
20@SocedoAppSocedo14.29
21@BrennerMichaelMichael Brenner14.13
22@GlenWestlakeGlen Westlake13.9
23@toprankTopRankMarketing.com13.69
24@CarlaJohnsonCarla Johnson13.51
25@MarketriDebra Andrews12.89
26@leeoddenLee Odden12.75
27@CMO_comCMO.com12.43
28@rachelloumillerRachel Miller12.21
29@dougkesslerDoug Kessler11.98
30@OktopostOktopost11.47
31@exploreb2bExploreB2B11.3
32@IconsiveIconsive11.17
33@CMOEssentialsCMO Essentials11.11
34@KatieDuncanKDKatie Duncan10.53
35@aribaAriba10.14
36@SalesStaffLeadsSalesStaff9.55
37@DG_ReportDemand Gen Report9
38@Snap_AppSnapApp8.92
39@bbstrategiesBlueBird Strategies8.63
40@TomPickTom Pick8.54
41@EvergageEvergage8.44
42@LeadForensicsLead Forensics8.38
43@PamDidnerPam Didner8.36
44@6senseInc6sense8.34
45@amandamaksAmanda Maksymiw8.25
46@basebotJohn Bottom8.15
47@RedBaseListsRed Base Interactive8.07
48@Lattice_EnginesLattice Engines7.98
49@wittlakeEric Wittlake7.92
50@equanstromEric Quanstrom7.87
51@ColinShaw_CXColin Shaw7.72
52@Avishai_BittonAvishai Bitton7.8
53@cahidalgoCarlos Hidalgo7.66
54@bobapolloBob Apollo7.49
55@BMANationalBMANational7.35
56@CrimsonCEOGlenn Gow7.32
57@siriusdecisionsSiriusDecisions7.26
58@PamellaNeelyPam Neely6.92
59@mintigoMintigo6.88
60@SEOZibSEO Zib6.86
61@RuthPStevensRuth P Stevens6.84
62@madisonlogicMadison Logic6.73
63@RoypovarRoy Povarchik5.91
64@irfanahmad1989Irfan Ahmad5.82
65@VladoBotsvadzeVladimer Botsvadze5.66
66@Megan_Marie_TMegan (Toohey)Tonzi5.61
67@gdaviddoddG. David Dodd5.53
68@tomdebaereTom De Baere5.36
69@JacobShamaJacob Shama5.35
70@radiusRadius5.25
71@spotONvisionspotONvision5.13
72@Barnes_HankHank Barnes5.01
73@seosmartyAnn Smarty4.99
74@mmbeekmanmark beekman4.94
75@ContentAssetsContent Assets4.93
76@Leanback_blogThe Economist Group4.91
77@GregAlexanderGreg Alexander4.85
78@REALLYB2BReally B2B4.8
79@scotmckeeScot McKee4.76
80@TheMezzGroupThe Mezzanine Group4.74
81@ExchangeleadsExchangeleads4.7
82@socialmedia2daySocial Media Today4.69
83@relevanceRelevance4.65
84@akennadaAnthony Kennada4.62
85@GregHeadAZGreg Head4.58
86@social123Social1234.44
87@ilonahIlona Hitel4.43
88@OiConfOnline Influence4.38
89@AHZimmermanAndy Zimmerman4.36
90@PointToPointIncPoint To Point, Inc.4.32
91@CrimsonMktgCrimson Marketing4.24
92@KoMarketingKoMarketing4.15
93@brainsharkBrainshark4.02
94@cateCate Conroy3.9
95@ryan_axfordRyan Axford3.89
96@andybargeryAndy Bargery3.84
97@sangramvajreSangram Vajre3.76
98@tones810Tony Yang3.7
99@MultiViewMultiView3.64
100@meisenbergMeagen Eisenberg3.24

At Onalytica we love building these lists and want to provide great insights for digital communities. If you’re interested in other topics (such as Machine to Machine, WearablesInternet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in B2B Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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