Who We Are

Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally.

Influencer Marketing is still an emerging category with brands and influencers both figuring out how to best work together for mutual benefit in an environment with no rules. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.

What We Believe In

Every Voice Matters

From our customers to our staff and our influencer communities – every voice matters to us and is a key part of our growth & evolution.

Customer Focus

We place our customers at the forefront of everything we do, consistently striving to exceed their expectations and meet their evolving needs. 

Data-Led Decision Making

We prioritize making informed choices based on relevant and accurate data, ensuring our strategies align with measurable insights. 

Our Experience

Since 2009 Onalytica has helped run over 1,000 B2B and B2C influencer programs for some of the 
largest brands in the world across multiple sectors such as Tech, Finance, Energy, Healthcare and FMCG.

Our work at Onalytica is about bringing together brands and influential communities to help deliver more engaging content and messaging to audiences around the world.

Tim Williams

Non Executive Director