An Interview with Cyndy Trivella

Cyndy Trivella

Managing Partner at TalentCulture

Key Topics:HR Technology, Employer Branding, Employee Engagement, Candidate Experience

Location:Cincinnati

Bio:

Cyndy began her career in Human Resources Marketing and Communications on Madison Avenue in NY City. She has a passion for discovering how technology and culture play a role in driving the workplace.

She is recognized as one of the most influential people in the HR space by the Huffington Post, PeopleHum, Onalytica, FitSmallBusiness, Leadtail, HRExaminer, and many other notable media. Cyndy serves as the Managing Partner at TalentCulture.

She has recently featured in Onalytica's Who's Who in The Future of Work report.

How did you get to become an expert in your key topics?

I’ve worked in and around the Human Resources space for over 25 years. Working with enterprises as well as upstart brands has given me a unique view into the intricacies of how organizations manage culture, hire people into their company, and what keeps employees interested and engaged.

What sub-topics are you most passionate about?

HR technology and the end-user experience.
Employer branding.

When it comes to technology, anyone who recognizes the importance of how technology intersects with the human experience. People can mistakenly discuss technology in ways that is not reflective of the human experience. These should not be in separate conversations.

As someone who spends a great deal of time with solution providers, I get to see emerging, new, as well as seasoned technologies. I am always amazed at the thoughtfulness of what goes into creating a new technology and what prompts people to pour themselves into perfecting it. When I look at the TalentCulture HR Technology winners over the past three years, one thought comes to my mind: They are incredibly inspiring!

What challenges are brands facing in this space?

HR Technology is a very crowded space. The good news is, these technologies are in high demand. The bad news is, the competition in this space is fierce.

In regards to employer branding, many companies still don’t know what it is and for those that do, they often times get it wrong or become overwhelmed trying to understand. It always starts with the employees and the culture of the organization, with good communication being key here.

What do you think the future holds in this space?

For HR technologies, the future is bright and wide open for the solution providers who keep pushing the cause forward. Continuing to hone and update their product is critical to understanding that one technology may not be the perfect solution for every company in the world. In some instances, forging partnerships to add on modules or adjunct technologies will help technology developers to create a one-stop solution while they “stay in their lane” and continue to focus on what they know best: their own product.

There are many, many great options available to companies. To say that one is better than another would be erroneous on my part. There is no one product that is the perfect solution for every employer in all industries or for companies of all sizes. What is important is that when companies purchase a product, they need to be sure the product they believe they want is the solution designed to solve their unique problem and not because they heard about it through the rumor mill or some hype.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Podcasts, webinars, whitepaper, speaking opportunities, product innovation, and video interviews.

What are your passions outside of work?

Gourmet cooking, gardening, travel, reading, volunteer work.

What would be the best way for a brand to contact you?

My Email.

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An Interview with Cyndy Trivella

by Margarita Ventura | Mar 16, 2022 | Interviews, Tech

Cyndy Trivella

How did you get to become an expert in your key topics?

What sub-topics are you most passionate about?

Who influences you within these topics?

What challenges are brands facing in this space?

What do you think the future holds in this space?

What brands are leading the way in this space?

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

What are your passions outside of work?

What would be the best way for a brand to contact you?

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