How do you Prepare for 2020 Success?
January 9, 2020
Influencer Marketing had a great year in 2019, and 2020 promises to be even bigger. So, what key things can you do now, that will insure success throughout the year?
Resource Category
Video
Just Ask Jack – Week 4 – Let’s Stop Using “Micro”, “Macro” & “Nano” to Describe Influencers
December 19, 2019
This week Jack talks about the issues surrounding the fact that influencers are only categorised by their audience size, and provides some helpful alternatives.
Let’s Make a Pledge to Stop Using “Micro”, “Macro” and “Nano”
December 17, 2019
This week Andy Crestodina, Ronald Van Loon, Neal Schaffer and Alistair Wheate discuss how influencers are currently labelled & why it's not working.
Influencer Interview Series: Jay Palter
December 16, 2019
Jay Palter stopped by our offices to talk to Jack Morel-Paulo about influencer marketing and the importance of social capital when partnering with influencers. Get the full scoop here.
Influencer Interview Series: Neil Cattermull
December 13, 2019
We had the pleasure of having Neil Cattermull come and visit our London office, and so seized the opportunity to ask him a few questions, here's what he had to say!
Influencer Interview Series: Neal Schaffer
December 12, 2019
Onalytica's Jack Morel-Paulo sits down with Marketing Consultant/Author/Speaker Neal Schaffer to talk about influencer marketing and the trends that they see coming in the future.
Influencer Interview Series: Brian Solis
December 10, 2019
Onalytica CEO Tim Williams chats to Digital Analyst and Anthropologist Brian Solis in the latest influencer interview discussing his interests, his book and what it's like being an influencer.
How to Write an Influencer Marketing Business Case
December 5, 2019
The first of Onalytica's "Influencer Chats" series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie...
Just Ask Jack – Week 3 – Writing An Influencer Marketing Business Case
December 4, 2019
Just Ask Jack is here again to answer your influencer marketing questions and queries. This week Jack is tackling the issue of business cases, so if you're thinking of implementing influencer...
How do I Get my Execs to Raise Their Profile on LinkedIn & Twitter?
November 29, 2019
For Tim's Top Tips this week Tim discusses how to get your cynical execs to raise their profile on LinkedIn and Twitter, and the benefits of doing so.
Just Ask Jack – Week 2 – Roles & Responsibilities
November 20, 2019
We're back with Jack! This week Jack's answering our questions about Roles & Responsibilities and he's going to try and answer each question within 10 seconds. #JAJ
Just Ask Jack – Week 1 – Influencer Marketing Strategy
November 13, 2019
Welcome to Just Ask Jack! This week Jack's answering our questions about Influencer Marketing Strategy and he's going to try and answer each question within 10 seconds. #JAJ
Should We Use The Term “Influencer”?
November 11, 2019
For Tim's Top Tips on Influencer Marketing this week, the question is should I use the term "influencer" or not? The market has gone crazy with terms like "macro", "micro", "nano" and "mega" - but is...
Should You Work With Influencers if They Express Certain Views?
September 27, 2019
This week Onalytica CEO Tim Williams discusses whether you should work with influencers who have expressed certain political or religious views, or, if they've worked with one of your...
Is Tagging People on Social Smart or Spammy?
September 12, 2019
Tim's Top Tips Episode 21! To tag or not to tag? That is the question a lot of people ask themselves when posting on social media. Is it smart or spammy? Watch this video to understand how to best...
Influencer Interview Series: Theodora Lau
September 9, 2019
Onalytica CEO spent some time with speaker, writer, influencer Theodora Lau discussing her interests and what it's like being an influencer.
How can influencer marketing power your ABM strategy?
August 27, 2019
Tim's Top Tips is back! Account Based Marketing is a hot topic at the moment, this week CEO Tim discusses how influencer marketing can help with your ABM strategy, don't miss out!
What is the top reason most influencer marketing programs fail?
July 9, 2019
This week Tim looks into the why your influencer marketing program may fail, and what can be done about it.
Should I outsource my influencer marketing to agencies?
June 14, 2019
Should I outsource my influencer marketing to agencies?
How do I Phrase my Initial Message to Influencers?
June 12, 2019
Contacting influencers for the first time can be daunting at the best of times, in this week's episode, CEO of Onalytica Tim explains the top things to remember when reaching out to influencers in an...
How Can You Deliver the Best Results Within 3 months?
June 12, 2019
How can you deliver best results within 3 months when starting off an influencer marketing program?
How do you Influence the C-Suite in B2B Marketing?
May 16, 2019
Onalytica CEO Tim Williams discusses how you can reach those C-Suite prospects through a few target influencers
How Much Time Should be Dedicated to Influencer Marketing?
May 16, 2019
This week Tim's in NYC talking about how much time should be dedicated to influencer marketing by marketing/coms professionals
How do you best measure results in influencer marketing?
April 29, 2019
This week, Onalytica CEO Tim Williams discusses the best way to measure influencer marketing results.