Women in Tech: Hot Topics and Top Influencers

When we say tech, what do you first think of? Young men squirreling away in a dark room surrounded by half eaten pizzas, lit only by flickering lines of code – an army of wannabe Mark Zuckerbergs on a mission to develop the newest product which will make them millions? Or a woman? For the majority of us, the first image springs to mind – sort of understandably. After peaking in 1991 at 36 percent, the number of women in computing roles has decreased to 25 %. Gender ratios are as low as 1 female to every 4 male engineers in top tech companies like Google. Women only hold 11 % of executive positions in Silicon Valley companies.  And things aren’t looking up – especially when women receive lower salary offers than men for the same job at the same company 63% of the time and their earnings are on average 29% less.

All this is despite women leading the way right at the beginning of tech as we know it: Ada Lovelace was the first computer programmer back in the 1840s, Hedy Lamarr invented frequency-hopping technology to help avoid the threat of blocking radio signals during the Second World War, and in 1952 Rear Admiral Grace Hopper created one of the world’s first compilers and her programming language design work led to the creation of COBOL (common business-oriented language) which is still used to this day.

So, what happened – what’s holding back all the Lovelace 2.0s? There isn’t a straightforward answer, nor a straightforward solution. An internal study by HP found women are only likely to apply for jobs for which they are 100% qualified, compared to men applying for ones when they only hold 40% of the qualifications. In fields such as tech, where the general view is that it’s complicated and difficult to understand, women’s lack of confidence in putting themselves out there and taking a risk could be more common. Couple this with the stereotype at the beginning of this article, and you get an industry lacking in clear role models for women of all ages to aspire to which could boost confidence and encourage them to apply for roles in which they could possibly excel. Not ideal.

Enacting this change to create a more gender-equal industry is not just a case of ticking the diversity box – studies have shown that a more diverse workforce is more productive and innovative especially for tech. In the case of products developed and tested solely by men, there is an intrinsic gender bias literally programmed into it – creating products such as voice recognition software that struggles to recognise women’s voices. As complicated algorithms become greater parts of our daily lives as we steam-roll into the fourth industrial revolution and rely more on human-coded AI, rounded and fully-representative development teams are essential.

It’s not all bad news, though. All female support networks and networking sites dedicated to providing platforms for women in tech have sprung up in both the virtual and physical world, and it’s this outpouring of support and a dedication to profiling role models in the sector which can drive the change needed to increase female participation. So, in partnership with long-established digital marketing leaders TopRank Marketing we’ve compiled a few lists of the most influential women in top tech topics for you to get inspired!

HOT TOPICS

We were really interested in seeing which topics associated with #WomenInTech received the most attention, so we analysed over 631K posts from 1st January – 20th November 2017 looking at social influence as well as authority by analysing how much influencers are referenced in online media, forums, blogs and YouTube content. These influencers were then added to our Influencer Relationship Management software and this word cloud was created by measuring all the frequencies of all the keywords used in order to provide an accurate gauge of the conversation:

The most frequently mentioned topics by the top women in tech influencers were: Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, Cyber Security. We decided to delve into these topics further to uncover the top influencers in each area.

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1. TOP FEMALE ARTIFICIAL INTELLIGENCE INFLUENCERS

Below is a list of the top 25 female influencers discussing artificial intelligence. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@drfeifei	Fei-Fei Li	Google	100
2	@TamaraMcCleary	Tamara McCleary	Thulium	78.48
3	@sandy_carter	Sandy Carter	Amazon	53.27
4	@ariannahuff	Arianna Huffington	Thrive Global	45.99
5	@katecrawford	Kate Crawford	Microsoft	37.32
6	@kaliouby	Rana el Kaliouby	Affectiva	32.62
7	@thinkmariya	Mariya Yao	Topbots	31.94
8	@karaswisher	Kara Swisher	Recode	30.03
9	@zeynep	Zeynep Tufekci	The New York Times	29.82
10	@Maxi_Macki	Maxine Mackintosh	One HealthTech	29.67
11	@TarynSouthern	Taryn Southern	Happy Cat Media	27.54
12	@setlinger	Susan Etlinger	Altimeter	27.54
13	@Padmasree	Padmasree Warrior	NIO US	27.2
14	@Info_Data_Mgmt	Caroline Higgins	PwC	26.04
15	@chrissyfarr	Christina Farr	CNBC	25.72
16	@psb_dc	Theodora Lau	AARP	24.98
17	@gigabarb	Barb Darrow	Fortune Magazine	24.12
18	@mathbabedotorg	Cathy O’Neil	Bloomberg	21.32
19	@mrogati	Monica Rogati	Stanford University	21.19
20	@AdrienneLaF	Adrienne LaFrance	The Atlantic	20.9
21	@hmason	Hilary Mason	Cloudera	20.71
22	@petitegeek	Dr. Angelica Lim	Simon Fraser University	19.84
23	@adelynzhou	Adelyn Zhou	Topbots	18.77
24	@CarolineHydeTV	Caroline Hyde	Bloomberg	18.03
25	@MariaBartiromo	Maria Bartiromo	Fox News	17.94

 

2. TOP FEMALE FINTECH INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@annairrera	Anna Irrera	Reuters	100
2	@psb_dc	Theodora Lau	AARP	70.64
3	@TamaraMcCleary	Tamara McCleary	Thulium	54.53
4	@eileentso	Eileen Burbidge	Passion Capital	48.25
5	@adenatfriedman	Adena Friedman	Nasdaq	43.18
6	@ainsleyoc	Ainsley Harris	Fast Company	41.81
7	@AnneBoden	Anne Boden	Starling Bank	40.25
8	@GhelaBoskovich	Ghela Boskovich	Startupbootcamp FinTech	39.2
9	@CvNieuwenhuizen	Cora van Nieuwenhuizen	SPVOZN	37.25
10	@ChiOnwurah	Chi Onwurah	Labour Party	36.52
11	@clarashih	Clara Shih	Hearsay	35.63
12	@CelineLz	Celine Lazorthes	Leetchi	34.27
13	@SusanneChishti	Susanne Chishti	Fintech Circle	33.17
14	@devie_mohan	Devie Mohan	Burnmark	31.76
15	@heathersomervil	Heather Somerville	Reuters	31.29
16	@jalak	Jalak Jobanputra	FuturePerfect Ventures	30.54
17	@LizLum	Elizabeth Lumley	DNXCommunity	30.16
18	@Anne_Hidalgo	Anne Hidalgo	French Socialist Party	29.88
19	@neirajones	Neira Jones	Cognosec	28.21
20	@rsohoni	Reshma Sohoni	Seedcamp	27.01
21	@emilyspaven	Emily Spaven	LinkedIn	26.94
22	@kiranshaw	Kiran Mazumdar Shaw	Biocon	26.37
23	@TanyaBankTech	Tanya Andreasyan	Banking Technology	26.21
24	@laurashin	Laura Shin	Forbes	25.97
25	@Info_Data_Mgmt	Caroline Higgins	PwC	25.9

 

3. TOP FEMALE BLOCKCHAIN INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@annairrera	Anna Irrera	Reuters	100
2	@TamaraMcCleary	Tamara McCleary	Thulium	95.08
3	@starkness	Elizabeth Stark	Lightning	80.13
4	@chboursin	Christine Boursin	Le Groupe La Poste	78.16
5	@jemimajoanna	Jemima Kelly	Reuters	71.19
6	@YEBobeldijk	Yolanda Bobeldijk	Financial News	54.25
7	@PerianneDC	Perianne Boring	Chamber of Digital Commerce	51.53
8	@adenatfriedman	Adena Friedman	Nasdaq	45.65
9	@imogenheap	Imogen Heap	The Featured Artists Coalition	42.97
10	@pennycrosman	Penny Crosman	American Banker	42.86
11	@laurashin	Laura Shin	Forbes	41.91
12	@psb_dc	Theodora Lau	AARP	41.8
13	@rosenbergann	Ann Rosenberg	SAP	41.39
14	@Katie_Roof	Katie Roof	Tech Crunch	39.33
15	@EvaKaili	Eva Kaili	Party of European Socialists	37.79
16	@ainsleyoc	Ainsley Harris	Fast Company	36.99
17	@Info_Data_Mgmt	Caroline Higgins	PwC	34.39
18	@BLR13	Bailey Reutzel	Moneytripping	33.84
19	@AureliePols	Aurélie Pols	OX3 Analytics S.L.	33.38
20	@sallyeaves	Sally Eaves	Forbes	33
21	@teksquisite	Bev Robb	Teksquisite	29.87
22	@karaswisher	Kara Swisher	Recode	29.17
23	@SusanneChishti	Susanne Chishti	FINTECH Circle	28.38
24	@_tessr	Tess Rinearson	Chain	27.91
25	@srolondon	Sandra Ro	UWINCorp	27.41

#WomenInTech: Hot topics and Top Influencers

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4. TOP FEMALE BIG DATA INFLUENCERS

Below is a list of the top 25 female influencers discussing big data. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@TamaraMcCleary	Tamara McCleary	Thulium	100
2	@mathbabedotorg	Cathy O’Neil	Bloomberg	97.69
3	@chboursin	Christine Boursin	Le Groupe La Poste	85.27
4	@carmeartigas	Carme Artigas	Synergic Partners	71.97
5	@nuriaoliver	Nuria Oliver	Vodafone	32.42
6	@Info_Data_Mgmt	Caroline Higgins	PwC	31.93
7	@katecrawford	Kate Crawford	AI Now Institute	31.91
8	@hmason	Hilary Mason	Fast Forward Labs	30.78
9	@drfeifei	Fei-Fei Li	Google	26.26
10	@zephoria	Danah Boyd	Microsoft	25.3
11	@IIoT_World	Carol Rudinschi, PhD	IIoT World	24.35
12	@zeynep	Zeynep Tufekci	The New York Times	23.55
13	@Shirastweet	Shira Rubinoff	SecureMySocial	22.82
14	@Anne_Hidalgo	Anne Hidalgo	Socialist Party	21.96
15	@Blacklawslaw	Christina Blacklaws	Cripps LLP	21.12
16	@setlinger	Susan Etlinger	Altimeter Group	20.71
17	@fianxu	Gaia Dempsey	DAQRI	20.68
18	@digitalcloudgal	Jo Peterson	Clarify360	20.62
19	@adamsconsulting	Diana Adams	Adams Consulting	20.21
20	@lenadroid	Lena Hall	Microsoft	18.97
21	@fadouce	Fabienne Billat	FYI Consulting	18.8
22	@lynnlangit	Lynn Langit	Lynn Langit Consulting	18.39
23	@psb_dc	Theodora Lau	AARP	17.95
24	@MiaD	Mia Dand	Lighthouse3	17.02
25	@MariaBartiromo	Maria Bartiromo	Fox Business Network	16.35

 

5. TOP FEMALE IOT INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@harrietgreen1	Harriet Green	IBM	100
2	@TamaraMcCleary	Tamara McCleary	Thulium	29.92
3	@sandy_carter	Sandy Carter	Amazon Web Services	27.6
4	@chboursin	Christine Boursin	Le Groupe La Poste	18.91
5	@gigastacey	Stacey Higginbotham	SKT Labs LLC	15.5
6	@LisaSeacat	Lisa Seacat DeLuca	IBM	14.89
7	@ConnectedWMag	Peggy Smedley	Connected World	12.51
8	@AnnCavoukian	Ann Cavoukian	Ryerson University	11.91
9	@Info_Data_Mgmt	Caroline Higgins	PwC	11.89
10	@aliciaasin	Alicia Asín	Libelium	10.53
11	@ariannahuff	Arianna Huffington	Thrive Global	9.53
12	@susiewee	Susie Wee	Cisco	8.74
13	@TopCyberNews	Ludmila MorozovaBuss	Brooks Consulting International	7.5
14	@karaswisher	Kara Swisher	Recode	6.4
15	@IIoT_World	Carol Rudinschi, PhD	IIoT World	5.26
16	@iotwatch	Alexandra D-S	Design Swarm	4.66
17	@fadouce	fabienne billat	FYI Consulting	4.2
18	@Shirastweet	Shira Rubinoff	SecureMySocial	3.95
19	@teena_maddox	Teena Maddox	TechRepublic	3.71
20	@juliejacobson	Julie Jacobson	CEDIA	3.5
21	@adamsconsulting	Diana Adams	Adams Consulting	3.2
22	@CynthiaLIVE	Cynthia Johnson	Bell + Ivy	3.17
23	@kiranshaw	Kiran Mazumdar Shaw	v3 Broadsuite	2.93
24	@jefielding	Jenny Fielding	Techstars	2.81
25	@yoditstanton	Yodit Stanton	OpenSensors	2.48

 

MAPPING THE COMMUNITY

Below you can see a network map of the online #WomenInTech conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

6. TOP FEMALE EDTECH INFLUENCERS

Below is a list of the top 25 female influencers discussing edtech. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

DOWNLOAD THE FULL REPORT

Rank	Twitter Handle	Name	Company	Influencer Score
1	@coolcatteacher	Vicki Davis	Cool Cat Teacher, LLC	100
2	@ShakeUpLearning	Kasey Bell	Shake Up Learning	96.15
3	@ClassTechTips	Monica Burns	Class Tech Tips	81.12
4	@AngelaMaiers	Angela Maiers	Choose2Matter	54.83
5	@sylviaduckworth	Sylvia Duckworth	EdTechTeam Press	51.26
6	@alicekeeler	Alice Keeler	Microsoft	46.87
7	@PVCBU	Dr Sonal Minocha	Bournemouth University	46.25
8	@cultofpedagogy	Jennifer Gonzalez	Cult of Pedagogy	43.72
9	@KLirenman	Karen Lirenman	Surrey Schools	42.17
10	@HollyYettick	Holly Yettick	Education Week Research Center	31.86
11	@MsMagiera	Jennie Magiera	EdTechTeam	31.84
12	@ShellTerrell	Shelly Sanchez	The 30 Goals Challenge for Teachers	30.64
13	@JenWilliamsEdu	Jennifer Williams	Participate	30.47
14	@InnovativeEdu	Lisa Nielsen	NYC Department of Education	29.61
15	@brholland	Beth Holland	Johns Hopkins School of Education	28.98
16	@MJMadda	Mary Jo Madda	Google	28.03
17	@audreywatters	Audrey Watters	Hack Education	27.37
18	@brocansky	Michelle Pacansky-Brock	California Community Colleges	27.09
19	@shfarnsworth	Shaelynn Farnsworth	AEA267	26.18
20	@teachermarija	Maria Petreska	Hristo Uzunov	25.4
21	@KerryHawk02	Kerry Gallagher	ConnectSafely	25.15
22	@AskATechTeacher	Jacqui Murray	AskATechTeacher.com	23.57
23	@OhLottie	Claire Lotriet	Henwick Primary School	21.24
24	@JaimeDonally	Jaime Donally	Hoonuit	19.93
25	@sarahdateechur	Sarah Thomas	Prince Georges County Public Schools	19.12

 

7. TOP FEMALE MARTECH INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@GinnyMarvin	Ginny Marvin	Third Door Media	100
2	@MarketingProfs	Ann Handley	MarketingProfs	98.76
3	@TamaraMcCleary	Tamara McCleary	Thulium	93.27
4	@corinnejames	Cory Munchbach	BlueConic	39.63
5	@MichelleRobbins	Michelle Robbins	Third Door Media	32.83
6	@Sarahetodd	Sarah Todd	SHE Software	31.21
7	@meisenberg	Meagen Eisenberg	MongoDB	28.65
8	@CarlaJohnson	Carla Johnson	Type A Communications	25.49
9	@rachelloumiller	Rachel Miller	TopRank Marketing	22.2
10	@MoniOloyede	Moni Oloyede	Fidelis Cybersecurity	21.89
11	@Tiffani_Bova	Tiffani Bova	Salesforce	20.74
12	@fadouce	Fabienne Billat	FYI Consulting	18.77
13	@psb_dc	Theodora Lau	AARP	18.43
14	@elisabethos	Elisabeth Osmeloski	Third Door Media	18.3
15	@marshawright	Real Marsha Wright	GlobalTravelClothing.com	17.57
16	@MarshaCollier	Marsha Collier	The Collier Company, Inc	16.82
17	@jill_rowley	Jill Rowley	Sales for Life	15.89
18	@ShellyKramer	Shelly Kramer	Futurum Research	15.76
19	@grattongirl	Sarah-Jayne Gratton	The Social Skillset	14.42
20	@ingaroma	Inga Romanoff	Romanoff Consultants	12.19
21	@HopeFrank	Hope Frank	Mercer	11.31
22	@chboursin	Christine Boursin	Le Groupe La Poste	10.54
23	@KatieMartell	Katie Martell	On-Demand Marketing	10.23
24	@sellingtools	Nancy Nardin	Smart Selling Tools and Hushly	10.12
25	@sfouille	Sandrine Fouillé	Capgemini	9.99

#WomenInTech: Hot topics and Top Influencers

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8. TOP FEMALE INSURTECH INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@guzmand	Danielle Guzman	Mercer	100
2	@SabineVdL	Sabine VanderLinden	Startupbootcamp & Rainmaking Innovation	87.67
3	@JacBurns_Comext	Jacqueline Burns	International Trade Broker	73.49
4	@annairrera	Anna Irrera	Reuters	52.71
5	@devie_mohan	Devie Mohan	Burnmark	43.32
6	@psb_dc	Theodora Lau	AARP	38.71
7	@D_Zimnoch	Dorota Zimnoch	Zing Business Consulting	31.67
8	@SuzanneBarlyn	Suzanne Barlyn	Reuters	26.54
9	@charliehalkett	Charlotte Halkett	Buzzmove	22.83
10	@Info_Data_Mgmt	Caroline Higgins	PwC	21.74
11	@extrablatt	Christina Kehl	Swiss Finance Startups	18.89
12	@SusanneChishti	Susanne Chishti	Fintech Circle	18.59
13	@LizLum	Elizabeth Lumley	DNXCommunity	18.41
14	@GhelaBoskovich	Ghela Boskovich	Startupbootcamp FinTech	14.93
15	@fadouce	Fabienne Billat	FYI Consulting	11.57
16	@_Magali_NOE	Magali Noe	CNP Assurances	10.29
17	@RubiconFinance	Conny Dorrestijn	Shiraz Partners	10.19
18	@ccalmeja	Claire Calmejane	Lloyds Banking Group	8.33
19	@TopCyberNews	Ludmila MorozovaBuss	Brooks Consulting International	7.25
20	@sallyeaves	Sally Eaves	Forbes	6.91
21	@Ypsilon_Zett	Nadja Schlössel	Figo GmbH	6.34
22	@TanyaBankTech	Tanya Andreasyan	Banking Technology	6.25
23	@susvis	Susan Visser	IBM	5.89
24	@efipm	Efi Pylarinou	Daily Fintech	5.8
25	@NicoleAnMo	Nicole Anderson	Fintech Circle Innovate	5.67

 

9. TOP FEMALE VIRTUAL REALITY INFLUENCERS

Below is a list of the top 25 female influencers discussing Virtual Reality. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@ImmersiveJourno	Nonny de la Peña	Emblematic Group	100
2	@Tiffani_Bova	Tiffani Bova	Salesforce	82.17
3	@downtohoerth	Eva Hoerth	VREAL	79.25
4	@TamaraMcCleary	Tamara McCleary	Thulium	74.98
5	@Sanemavcil	Sanem Avcil	Arkit Today	69.45
6	@CathyHackl	Cathy Hackl	HTC Vive	64.04
7	@brillhart	Jessica Brillhart	Google	60.83
8	@JaimeDonally	Jaime Donally	Hoonuit	57.06
9	@JessicaChobot	Jessica Chobot	Firebrand	56.61
10	@ClassTechTips	Monica Burns	Class Tech Tips	51.74
11	@lizaledwards	Liz Edwards	Creative Assembly	51.04
12	@AmandineFlachs	Amandine Flachs	Flachs Consulting	39.78
13	@SarahMidMO	Sarah Hill	StoryUP Studios	39.44
14	@TopCyberNews	Ludmila Morozova-Buss	Brooks Consulting International	38.62
15	@VirtualSarahJ	Sarah Jones	Birmingham City University	38.59
16	@misslivirose	Liv Erickson	High Fidelity, Inc	36.05
17	@_CatherineAllen	Catherine Allen	Limina Immersive	34.14
18	@LaurenGoode	Lauren Goode	The Verge	33.83
19	@AdaoraUdoji	Adaora Udoji	New York University	32.45
20	@fromthehip	Ingrid Kopp	Electric South	30.48
21	@adamsconsulting	Diana Adams	Adams Consulting	29.9
22	@AnnaDreamBrush	Anna Zhilyaeva	Anna Zhilyaeva Art Gallery	29.63
23	@sehurlburt	Stephanie Hurlburt	Binomial	29.19
24	@HelenSitu	Helen Situ	Virtual Reality Pop	28.82
25	@JessKantor	Jessica Kantor	Freelance VR & Digital Video Director	28.26

 

10. TOP FEMALE CYBER SECURITY INFLUENCERS

 

Rank	Twitter Handle	Name	Company	Influencer Score
1	@tarah	Tarah M. Wheeler	New America	100
2	@zeynep	Zeynep Tufekci	The New York Times	80.91
3	@Shirastweet	Shira Rubinoff	SecureMySocial	76.58
4	@k8em0	Katie Moussouris	Luta Security	75.64
5	@TamaraMcCleary	Tamara McCleary	Thulium	72.85
6	@hacks4pancakes	Lesley Carhart	Motorola	63.98
7	@chboursin	Christine Boursin	Le Groupe La Poste	55.09
8	@Dr_Black	Dr Sue Black OBE	Noel Gay Management LTD	51.99
9	@JacBurns_Comext	Jacqueline Burns	International Trade Broker	48.57
10	@CarolineWMWong	Caroline Wong	Cobalt	48.51
11	@TopCyberNews	Ludmila MorozovaBuss	Brooks Consulting International	43.98
12	@kellymsheridan	Kelly Sheridan	Dark Reading	42.44
13	@k3r3n3	Keren Elazari	Tel Aviv University	42.06
14	@tamaradull	Tamara Dull	SAS	40.96
15	@Info_Data_Mgmt	Caroline Higgins	PwC	40.78
16	@JdR_Tech	Jacqueline de Rojas	techUK	38
17	@IIoT_World	Carol Rudinschi, PhD	IIoT World	37.73
18	@neirajones	Neira Jones	Cognosec	30.59
19	@kim_crawley	Kim Crawley	Peerlyst	29.88
20	@sueporemba	Sue Poremba	Freelance Writer	29.01
21	@Spacekatgal	Brianna Wu	Giant Spacekat	27.35
22	@guzmand	Danielle Guzman	Mercer	26.48
23	@JennaMC_Laugh	Jenna McLaughlin	Foreign Policy	26.48
24	@Cecalli_Helper	Pia Jensen	Cafe Rad Lab	24.01
25	@psb_dc	Theodora Lau	AARP	23.11

 

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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Women in Tech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

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