IFA 2013 – Top 100 Influencers

The IFA 2013 consumer electronics show in Berlin has been and gone for this year, with brands from around the world launching a host of new products, from innovative Smartwatches through to Ultra HD televisions, tablets and hybrid devices.
With so many people discussing the event, we ran the #IFA2013 hashtag through our system to cut through the noise and identify who the most influential IFA 2013 brands, publications, bloggers and commentators are on Twitter.

We also carried out some further analysis into the event itself to see which brands and products had the greatest impact amid all of these discussions, looking at metrics such as Share-of-Voice and sentiment within different product categories to find out which brands made the biggest splash at IFA 2013. Download a free copy of our report to see which brands received the most attention at the event, and which products failed to live up to the hype.

Please get in touch with us if you’d like to find out more about how Onalytica can help you identify and engage with influencers in your key areas. For more information on the subject, you can also check out our article on influencer identification best practice, or take a look at our lists of Big Data, education and economics blogs top influencers.

IFA 2013 – Top 100 Influencers

We have also done the analysis for IFA2014, right here.

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