THE ORACLE OF INFLUENCE IS IN.
October 15, 2025
Take this 2-minute quiz to find out if your brand is showing up where it counts — in AI search results, social feeds, and trusted conversations. The Oracle will reveal your influence score,...
Resource Category
eBook
5 Common Influencer Marketing Mistakes
May 8, 2025
Discover the five most common mistakes B2B brands make in Influencer Marketing—and how to avoid them. This quick-hit guide offers practical tips to help you choose the right influencers, measure...
2024 B2B Influencer Marketing Report
May 8, 2025
The 2024 B2B Influencer Marketing Report reveals the latest trends, challenges, and insights from marketers and influencers shaping the future of B2B. Get the data you need to benchmark your program...
2021 B2B Influencer Compensation Report
November 26, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands...
Advocacy and Influence for B2B Exec Leaders
November 26, 2021
Learn how 17 Exec Leaders developed their social media influence and transform your own profile through key takeaways. From the Social Advocacy Video Series hosted by Onalytica CEO, Tim Williams, and...
Build Your Influencer Marketing Strategy in 5 Minutes
April 17, 2020
Getting started can often be the hardest part. Once you have a plan and know the actions that need completing it becomes far easier to secure the resources you need. That’s why we created the...
Using Influencers to Pivot your Marketing & Comms Strategy
April 6, 2020
There is an unprecedented global shake-up in traditional marketing happening right now. As our ability to hold in-person events, conduct field marketing and offline relationship building is...
2020 Research: The Current State & Future of B2B Influencer Marketing
November 19, 2020
A research report on the current state and future of B2B influencer marketing, but from the influencers’ perspectives, in partnership with TopRank Marketing, Thulium and the Zeno Group.
The Complete Guide to Industry & B2B Influencer Marketing
October 23, 2019
A playbook created to equip B2B marketers with all the tools and guidance they need to partner with industry influencers to: increase brand awareness, fast track perception change, increase demand...
An Evaluation of Brand Influencer Partnerships
December 13, 2018
This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of key stats around what...
Employee Advocacy 2.0
October 11, 2018
This guide is for anyone in Marketing and Communications who are running Influencer Marketing, Employee Advocacy and Social Selling programs to increase their brand awareness, shape brand perception...