Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising?
Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers?
Onalytica’s head of Produce Alistair Wheate answers these questions and more by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G.
In the talk Alistair will explore the pros and cons of each approach to influencer engagement and what marketing and comms teams need to consider with each approach.