Wearable Tech Landscape 2015: Top Influencers and Brands

Wearable Tech made a big impact in 2014 and is set to keep rising in 2015 and beyond with a whole new wave of fashionable products including activity trackers, smart watches, glasses, VR headsets, and smart bracelets being launched.

The smart glasses industry alone is predicted to be a $6 billion opportunity by 2018 so it’s no wonder Intel have partnered with Luxottica (Oakley, RayBan, Georgio Armani) to develop new fashionable tech glasses. The wearable tech industry is estimated to be worth more than $70 billion by 2024.

In the smart watch sector Samsung’s Gear 2, Motorola’s Moto 360 the Apple Watch are all generating a lot of attention. Fitness trackers and activity monitors are also big news enabling us to quantify our sports and health activities. The demand for these products is high with experts predicting they’ll shift nearly 170 million units by 2017.

Also in development are smart bracelets that deliver notification messages and vibration alerts and claim to use projection technology to display a touch screen on your arm, although some have questioned whether this is actually possible. Virtual reality headset products are still in the development stages but are attracting a lot of interest with Oculus being acquired by Facebook last March for $2 billion. Other notable products include rucksacks, handbags and smart purses that have the ability to carry battery cells that charge our USB devices.

What brands attract the most attention on social media?

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Mapping the Network

At Onalytica we have analysed the online debate on wearable tech by looking at over 300K tweets to present you the most influential individuals and brands that drive the discussion.

Top 50 Influencers in Wearable Tech

We looked at individuals in digital health, mobile communications, strategy, analysis, design, innovation and electronics engaging in the wearable tech debate to give us the Top 50 list of influencers in the wearable tech landscape. Be sure to hit one of the green buttons to download (free!) the full top 150 brands and individuals.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@Paul_Sonnier	Paul Sonnier	100
2	@benwood	Ben Wood	85.42
3	@tomemrich	Tom Emrich	80.92
4	@GlenGilmore	Glen Gilmore #SocBiz	72.22
5	@jgownder	J. P. Gownder	49.27
6	@Brian_Eastwood	Brian Eastwood	48.99
7	@zoescope	Zoe Romano	43.41
8	@WarrenWhitlock	Warren Whitlock	25.17
9	@bekathwia	Becky Stern	24.95
10	@ManeeshJuneja	Maneesh Juneja	24.18
11	@MarDixon	Mar	21.12
12	@TimMoore	Tim Moore	20.7
13	@kenekaplan	Ken E Kaplan	18.69
14	@BillieWhouse	Billie Whitehouse	17.32
15	@Hydraulist	Steve Mann	17.07
16	@jcmeister	Jeanne Meister	16.06
17	@JohnNosta	JOHN NOSTA	14.2
18	@mounirzok	Mounir Zok	14.02
19	@epilkington	epilkington	13.76
20	@smoneill	Shane O’Neill	13.51
21	@sonnyvu	Sonny Vu	13.23
22	@kateuns	Kate Unsworth	13.09
23	@fabiolalli	Fabio Lalli	12.49
24	@alanlepo	Alan Lepofsky	12.16
25	@Hinman	Rachel Hinman	11.95
26	@stedavies	Stephen Davies	11.77
27	@LizaK	liza kindred	11.48
28	@karimkanji	karim kanji	11.2
29	@IanMCalvert	Ian M Calvert	11.15
30	@wareFLO	Charles Webster MD	10.92
31	@rperezre	Rafael Perez Revilla	9.95
32	@simonlporter	SimonPorter	9.81
33	@ARstories	H. Papagiannis, PhD	9.8
34	@AmyxMcKinsey	Scott Amyx	9.76
35	@okalmaru	Oskar Kalmaru	9.67
36	@steube	Fred Steube	9.27
37	@rachel_arthur	Rachel Arthur	9.16
38	@cabadie	Cecilia Abadie	8.86
39	@srlake	Stephen Lake	8.45
40	@DonnaKLencki	Donna K. Lencki	8.13
41	@jchengery	Joe Chengery	8.13
42	@mslaurensjones	Lauren	7.77
43	@BrianVellmure	Brian Vellmure	7.71
44	@JRBuckley68	Jim Buckley	7.04
45	@robinr	robin raskin	6.88
46	@James_A_Martin	James A. Martin	6.46
47	@KenOnHIT	Ken Congdon	6.45
48	@emorycraig	Emory Craig	6.33
49	@iotwatch	Alexandra D-S	6.23
50	@Pedro_Diezma	Pedro Diezma	6.23

Top 50 Brands in Wearable Tech

We looked at the key players driving the discussions in the tech community to provide the Top 50 list of brands in the Wearable Tech landscape. Be sure to download the full analysis with 150 most influential individuals and 150 most influential brands and market and product analysis.

DOWNLOAD THE FULL REPORT

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@intel	Intel	100
2	@InformationWeek	InformationWeek	60.14
3	@Pebble	Pebble	27.35
4	@Misfit	Misfit	25.41
5	@getringly	RINGLY	23.87
6	@omsignal	OMsignal	23.08
7	@WeAreWearables	We Are Wearables	19.32
8	@wearableworld	Wearable World	18.38
9	@wtvox	Wearables and IoT	17.11
10	@gigaom	Gigaom	16.9
11	@ST_World	STMicroelectronics	16.67
12	@CuteCircuit	CuteCircuit	12.76
13	@adafruit	adafruit industries	12.6
14	@Things_Internet	Internet of Things	12.22
15	@nymiband	Nymi	12.08
16	@DecodedFashion	Decoded Fashion	11.7
17	@thync	Thync	11.68
18	@ChooseMuse	Muse	11.02
19	@wareable	Wareable	11.01
20	@KovertDesigns	Kovert Designs	10.91
21	@SensoriaFitness	Sensoria Fitness	10.62
22	@forrester	Forrester Research	10.38
23	@WearableTechCon	Wearable Tech	9.83
24	@LiveAthos	Athos	9
25	@Plantronics	Plantronics	8.91
26	@GoModev	Modev	8.57
27	@dothingscon	Designers of Things	8.34
28	@lumobodytech	Lumo BodyTech	8.17
29	@WearableNewscom	Wearable-News.com	8.06
30	@spire_inc	Spire	7.88
31	@reworkpip	Pip	7.73
32	@WearableTech	WearableTechnologies	7.57
33	@WTC2015	Wearables TechCon	7.25
34	@wearableX	Wearable Experiments	6.76
35	@Museoscienza	Museoscienza	6.7
36	@MyLechal	Lechal	6.58
37	@autographer	Autographer	6.39
38	@Hexoskin	Hexoskin	6.19
39	@UXPAUK	UXPA UK	5.99
40	@STUDIO_XO	Studio_XO	5.86
41	@BizTechMagazine	BizTech Magazine	5.76
42	@ILoveMyPebble	ILoveMyPebble	5.7
43	@NfcRing	NFC Ring	5.51
44	@vandrico_inc	Vandrico Inc	5.51
45	@Recon	Recon Instruments	5.46
46	@slashgear	SlashGear	5.37
47	@Atmel	Atmel Corporation	5.29
48	@CrunchWear	CrunchWear	5.03
49	@healthystartups	Healthy Startups	4.9
50	@uxmag	UX Magazine	4.7

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Content Marketing
, IoT, Machine to Machine …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time by clicking the button below.

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