What is the Roundtable?
The Influencer Marketing Roundtable is a unique half-day masterclass, run by Onalytica, equipping senior level marketers with expert-led strategic guidance on how to plan and run an effective influencer marketing programme from beginning to end.
Through a combination of informative presentations, panel debates and collaborative round-table workshop sessions, with insights and advice by expert practitioners and top industry influencers, we will answer all the whats, whys and hows to provide a clear and logical framework for your influencer marketing programme.
Attend the Roundtable if you’re unsure of one or more of the below
- How to get started with your influencer programme
- How to discover relevant influencers to join your programme
- How to best engage with your influences
- How to set influencer marketing KPIs according to your wider business objectives
- How to include influencers in upcoming events, content and product development
- How to measure the results of your influencer programme
- How to sell in influencer marketing to key stakeholders
Event Details
- Date: 25th June 2019
- Event Registration: 8:30am
- Event Duration: 9am – 1:30pm (including lunch)
- Venue: 1 America Square, London EC3N 2LS
What previous attendees have to say
“Great content, great speakers. Enjoyed very much and got many insights. A great selection of speakers who go through real life experience.”
Edyta Malesza-Malatrat – UKI Head of Industry Marketing, SAP
“A positive insight into the growing impact of influencers in marketing. I had a great morning.“
Rachel McKenna – Digital Marketing Executive at The Prince’s Trust
“Engaging marketers with actionable information”
Kate Makuen B2B Marketing Consultant at Kate Makuen
“Insightful. Good takeaways and food for thought”
Irum Sultana – Head of Social Media at 368 Deloitte UK
Speakers and Hosts
Agenda
8:30am
Arrival / Breakfast
9:00am
Welcome: Tom Wapshott – Onalytica
9:20am
Influencer Marketing Strategy: Building Blocks to Success
Jack Morel-Paulo – Onalytica
9:45am
Workshop: Build your own strategy
10:15am
Influencer Panel: Spiros Margaris, Susanne Chishti,
Chris Gledhill, Alexandra Galviz
10:45am
Break
11:15am
Brand / Influencer Partnerhips
Alistair Wheate – Onalytica
11:40am
Data Driven Decisions in Finance
Benjie Elston – White Marble Marketing
12:00pm
Employee-led Brand Loyalty
Alicia Russell & Tom Wapshott – Onalytica
12:20pm
Final Questions
12:30pm
Lunch
Register your interest
The Influencer Marketing Roundtable is an invitation only event, but if you would like to attend, please register your interest and we will contact you shortly.