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What is the Roundtable?


The Influencer Marketing Roundtable is a unique half-day masterclass, run by Onalytica, equipping senior level marketers with expert-led strategic guidance on how to plan and run an effective influencer marketing programme from beginning to end.

Through a combination of informative presentations, panel debates and collaborative round-table workshop sessions, with insights and advice by expert practitioners and top industry influencers, we will answer all the whats, whys and hows to provide a clear and logical framework for your influencer marketing programme.

Attend the Roundtable if you’re unsure of one or more of the below


  • How to get started with your influencer programme
  • How to discover relevant influencers to join your programme
  • How to best engage with your influences
  • How to set influencer marketing KPIs according to your wider business objectives
  • How to include influencers in upcoming events, content and product development
  • How to measure the results of your influencer programme
  • How to sell in influencer marketing to key stakeholders

Event Details


  • Date: 25th June 2019
  • Event Registration: 8:30am
  • Event Duration: 9am – 1:30pm (including lunch)
  • Venue: 1 America Square, London EC3N 2LS

What previous attendees have to say


Great content, great speakers. Enjoyed very much and got many insights. A great selection of speakers who go through real life experience.
Edyta Malesza-Malatrat – UKI Head of Industry Marketing, SAP

A positive insight into the growing impact of influencers in marketing. I had a great morning.
Rachel McKenna – Digital Marketing Executive at The Prince’s Trust

Engaging marketers with actionable information
Kate Makuen B2B Marketing Consultant at Kate Makuen

“Insightful. Good takeaways and food for thought”
Irum Sultana – Head of Social Media at 368 Deloitte UK

Speakers and Hosts




Arrival / Breakfast

Welcome: Tom Wapshott – Onalytica

Influencer Marketing Strategy: Building Blocks to Success
Jack Morel-Paulo – Onalytica

Workshop: Build your own strategy

Influencer Panel: Spiros Margaris, Susanne Chishti,
Chris Gledhill, Alexandra Galviz


Brand / Influencer Partnerhips
Alistair Wheate – Onalytica

Data Driven Decisions in Finance
Benjie Elston – White Marble Marketing

Employee-led Brand Loyalty
Alicia Russell & Tom Wapshott – Onalytica

Final Questions


Register your interest

The Influencer Marketing Roundtable is an invitation only event, but if you would like to attend, please register your interest and we will contact you shortly.