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In our 2022 interview with @Brice2B, he spoke about the state of the #FinTech industry and the sheer importance of standing out in this crowded space.

Explore how these concepts will affect your #B2BMarketing campaigns today: 
#InfluencerMarketing

An Interview with Brice Groche - Onalytica

An interview with Brice Groche - Sales Partnership Director at Skaleet and a top FinTech influencer

onalytica.com

No matter whether B2B or B2C, we are always marketing towards people. @FastCompany shares the importance of keeping people at the center of their marketing efforts.



#MarketingTrends #DigitalSuccess #FutureOfMarketing

Everyday people will shape marketing in 2024: Embrace today’s (and tomorrow’s) trends for digital...

Keeping up with trends is nothing new to marketers. But as we look ahead to 2024, it is important to observe ...

www.fastcompany.com

You read it right: Q5 is coming up quickly. @BusinessInsider has tips for marketers to make the most of the post-holiday-season months.



#HolidayMarketing #Q5Marketing #MarketingStrategies

Holiday shopping doesn't end with the holidays. Here's why 'Q5' is the new hot season for marketers.

New consumer shopping trends are pushing marketers to continue advertising into the new year.

www.businessinsider.com

Pop-up events and influencers, a match made in heaven? @thedrum explores why many brands are doubling down on these activations in 2024:

#PopUp #InfluencerMarketing #Influencer

Have influencers made experiential marketing risk-free?

The pop-up is having a major resurgence. We ask brand marketers what’s behind this change and if pop-ups are worth the expense.

www.thedrum.com

Taylor Swift named @TIME's 'Person of the Year'—a headline all marketers should note, circle, and underline.

The age of influence is here! Explore the insights and implications with @AdAge:

#InfluenceMarketing #TaylorSwift #MarketingTrends

Behind Taylor Swift’s influence on marketing, the economy and culture

Swift, with her massive Eras Tour, has spawned an industry of her own by shaping consumers’ spending habits and ...

adage.com

New #FTC guidelines are here and will likely impact your influencer marketing efforts. Stay ahead of the curve with insights from @ModernRetail on how these changes shape the future of influencer collaborations:

#FTCGuidelines #InfluencerMarketing

Unpacked: How the FTC’s new guidelines could impact influencer marketing

With new FTC guidelines in place, the world of influencer marketing could change the way paid content is being put out. 

www.modernretail.co

Instead of simply featuring viral celebrities in creative, successful modern brands are building campaigns around influencers.

Check out @adage's list of the top influencer marketing campaigns of 2023:
#InfluencerMarketing #Influencer #Marketing

Top 5 creator partnerships of 2023

Brands from State Farm to Hilton saw viral success from influencer-centric campaigns.

adage.com

With budget top of mind, don't forget that you can build impactful #influence-driven #marketing programs without breaking the bank. Take advice from industry leaders @azeckman, @AmishaGandhi, @galedb, and @sal_viveros in this recorded conversation: #B2B

This star-studded campaign has all of the right elements for this time of year: timeliness, nostalgia, and #influence:

These tenets don't just apply to B2C Marketers representing massive brands. #B2B leaders who take note will stand out from the crowd.

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

www.marketingdive.com

When brands keep #InfluencerMarketing grounded in collaboration... That's when that magic happens.

These stories of @SwissRe, @Equinix, and @tipalti prove how this mindset leads to more engaging #content and better performance results: #contentmarketing

Killer Collaboration Examples that Prove the Value of Influencer Marketing - Onalytica

Co-create with influencers on different marketing initiatives to benefit your brand: Increase SOV, hit above benchmark results, drive success.

onalytica.com

With customer relationships at the heart of #ABM, our team is excited to learn from fantastic #ABMers like @Cat_Dutton1 & @RobertNorum at @MarketingB2B's Global #ABM Conference. Start planning your schedule with our most-anticipated events: #B2B #marketing

The Global ABM Conference: Your Guide to Must-Attend Sessions - Onalytica

Take a look at which sessions are worth attending at The Global ABM Conference in London for marketers trying to stay ahead of the curve!

onalytica.com

Congratulations to Onalytica Co-CEO @azeckman for being featured on @InfluenceDigest's list of top #content #marketing gurus:

It's great to see her among industry leaders like @MarketingProfs @jaybaer @crestodina @PamDidner and @JuliaEMcCoy. #B2B

Digital Marketing Roadmap: Top 15 Content Marketing Gurus

Whether you're a seasoned marketer or just starting out, let these gurus be your guiding stars on the journey to content marketing success.

influencedigest.com

Interested in exploring #B2BInfluencerMarketing but aren't sure where to start?

Check out our ungated, brand new, B2B Influencer Marketing Blueprint Hub to gain insights from experts including @KateKeough1 @cspenn @guzmand @galedb & @ashleyfaus

Dig in

B2B Influencer Marketing Blueprint - Onalytica

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🚀 Introducing the top 50 thought leaders & influencers in the world of #5G! These industry rock stars are driving engagement & shaping the conversation around this game-changing technology.

Discover the visionaries 👉

Who’s Who in 5G? Top 50 Influencers to Follow - Onalytica

This report highlights Top 50 5G influencers driving the most engagement on the topic across LinkedIn and Twitter.

bit.ly