STEM: Top Influencers, Brands and Publications

STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools. Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications into the teachings.

According to the U.S. Department of Education, only 16% of high school students are interested in a career in STEM career. This skill gap has caused a lot of businesses to struggle to fill critical roles in STEM occupations, which in turn leads to sluggish growth. According to a report by STEMconnector.org up to 2.4 million STEM jobs go unfilled. As well as a skills gap there is also a gender gap with only 16% of women globally graduate college with STEM degrees.

As a result of these findings there have been many campaigns which aim to motivate and inspire students to excel in STEM subjects and support stronger collaboration between the industry and schools.

TOP INFLUENCERS

We analysed nearly 2.4M posts on STEM from 18th July 2017 – 18th July 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top STEM influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

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TOP ACADEMICS IN STEM

Below is a list of some of the top academics in STEM. If you want to see who ranks beyond 25 be sure to download the full report!

TOP ENTREPRENEURS IN STEM

TOP INDUSTRY EXPERTS IN STEM

TOP INDUSTRY PROFESSIONALS IN STEM

Below is a list of some of the top industry professionals in STEM. If you want to see who ranks beyond 25 you can download the full report by clicking the button below!

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TOP MEDIA INFLUENCERS IN STEM

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online STEM conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP BRANDS IN STEM

Below is a list of the top 50 brands in STEM. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Influencer Score
1	@Stemettes	Stemettes 💙 ★ # +	100
2	@Science_Academy	Australian Academy of Science	60.84
3	@girlscouts	Girl Scouts	60.35
4	@Eduporium	Eduporium	54.82
5	@GirlsWhoCode	Girls Who Code	38.41
6	@Raytheon	Raytheon	35.99
7	@MfgStories	ManufacturingStories	35.9
8	@UNESCO	UNESCO	35.74
9	@NSF	National Science Foundation	33.12
10	@wef	World Economic Forum	32.81
11	@GE_Foundation	GE Foundation	32.64
12	@BostonSchools	BostonPublicSchools	32.45
13	@Microsoft	Microsoft	30.89
14	@4H	4-H	29.92
15	@FIRSTweets	FIRST	29.22
16	@Bayer4CropsUS	Bayer CropScience US	28.1
17	@AdvocateforEd	The Edvocate	26.37
18	@TheAMRC	Advanced Manufacturing Research Centre	25.94
19	@CREATE_EDU_PROJ	The CREATE Education Project	25.13
20	@CooneyCenter	Cooney Center	24.92
21	@100Kin10	100Kin10	24.16
22	@DiscoveryEd	Discovery Education	23.75
23	@thewisecampaign	WISE	23.29
24	@MicrosoftEDU	Microsoft Education	22.58
25	@SASsoftware	SAS Software	21.81
26	@PlayCraftLearn	Minecraft Education	21.53
27	@ScienceAU	Science&TechnologyAU	20.43
28	@theNASEM	National Academies	20.04
29	@STEMconnector	STEMconnector	19.49
30	@MillionWMentors	Million Women Mentors	17.82
31	@PTECHNETWORK	P-TECH	17.59
32	@ENERGY	Energy Department	17.11
33	@TheIET	IET	16.46
34	@aaas	AAAS	15.04
35	@NSTA	NatSciTeachAssoc	14.93
36	@ScienceReport	ScienceScreenReport	14.71
37	@chiuni	Uni of Chichester	14.38
38	@Cognizant	Cognizant	14.22
39	@WSP_UK	WSP in the UK	14.16
40	@SASCanada	SAS Canada	14.06
41	@PLTWorg	Project Lead The Way	14.04
42	@leversinheels	Levers in Heels	13.91
43	@nyutandon	NYU Tandon	13.74
44	@texthelp	Texthelp for Edu	13.7
45	@usedgov	US Dept of Education	13.66
46	@royalsociety	The Royal Society	13.58
47	@TeachingSTEM	Teaching STEM	13.44
48	@GirlsinTech	Girls in Tech	13.42
49	@CSIROnews	CSIRO	13.35
50	@Imported_Fun	✨ Inspire Them…✨	13.28

TOP 50 PUBLICATIONS IN STEM

Below is a list of the top 50 publications in STEM. If you want to see who ranks from 1-100 be sure to download the full report!

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Rank	Twitter Handle	Name	Influencer Score
1	@TechCrunch	TechCrunch	100
2	@Forbes	Forbes	83.73
3	@EdTech_K12	EdTech K–12 Magazine	50.98
4	@mashable	Mashable	47
5	@EducationDive	Education Dive	46.23
6	@educationweek	Education Week	44.94
7	@nytimes	The New York Times	41.68
8	@nature	nature	39.74
9	@techedvocate	thetechedvocate	38.48
10	@WomanthologyUK	Womanthology	33.05
11	@sciam	Scientific American	31.45
12	@WIRED	WIRED	30.66
13	@WSJ	The Wall Street Journal	29.31
14	@eschoolnews	eSchool News	27.89
15	@Educ_Technology	Education Technology	27.71
16	@sciencemagazine	Science Magazine	27.37
17	@TheEconomist	The Economist	25.93
18	@business	Bloomberg	25.73
19	@itworldca	IT World Canada	25.09
20	@Reuters	Reuters Top News	24.67
21	@verge	The Verge	23.89
22	@siliconrepublic	SiliconRepublic	22.08
23	@CosmosMagazine	Cosmos Magazine	19.89
24	@BBC	BBC	19.81
25	@Gizmodo	Gizmodo	19.29
26	@scifri	Science Friday	19.08
27	@TheAtlantic	The Atlantic	18.93
28	@QuantaMagazine	Quanta Magazine	18.89
29	@ComputerWeekly	ComputerWeekly	18.25
30	@Medium	Medium	17.51
31	@crscience	CRS	17.21
32	@The74	The 74	16.88
33	@newscientist	New Scientist	16.79
34	@Inc	Inc.	16.49
35	@CNET	CNET	16.38
36	@CNBC	CNBC	16.09
37	@FinancialTimes	Financial Times	15.95
38	@Recode	Recode	15.87
39	@TriplePundit	TriplePundit.com	15.18
40	@techUK	techUK	14.22
41	@engadget	Engadget	14.21
42	@InnoTechToday	Innovation & Tech Today	14.2
43	@businessinsider	Business Insider	13.22
44	@PCMag	PCMag	12.98
45	@PopSci	Popular Science	12.91
46	@WomenatForbes	Women@Forbes	12.46
47	@AcademyToday	Academy Today	12.44
48	@BBCClick	BBC Click	12.25
49	@SciGirls	SciGirls	11.71
50	@physorg_com	Phys.org	11.63

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around STEM.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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