B2B Marketing: Top 200 Brands and Influencers

B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. With
London’s B2B Marketing Summit just around the corner, we took a closer look at the brands and the individuals who are most influential and driving impact in the online debate.

Our own
Tim Williams will be present during the conference to give people key tips on developing influencer marketing in a B2B marketing strategy. Influencer marketing (if approached correctly) can generate ROI, increase in market share, elevate brand awareness and generate leads. If you’re at the conference or interested in learning more about influencer marketing send him a
tweet or connect with him on LinkedIn.

Building The Influencer Network

We processed all the data from the hashtag #b2bmarketing from the last 3 months and ranked them based on our PageRank methodology, used also on our other influencer lists on topics such as Bring Your Own Device, Internet of Things and Wearable Tech to name a few.

Congratulations to ClickZ that takes first spot followed by Michelle Killebrew (who is in charge of IBM’s social business division and she is a guest contributor to ClickZ) and Ben Harper (co-founder of content strategy agency Datify).

We can obviously find some usual suspects (some of them also present in our content marketing thought leaders list) lower down the list, Ann Handley (4th), Ron Sela (14th), Doug Kessler (23rd), Lee Odden (25th), Michael Brenner (26th). This map shows the top 100 influencers, if you’re interested in knowing what the top 200 looks like, you can download full top 200 by the click of the button. (Click to enlarge this beautiful map!)

DOWNLOAD THE FULL REPORT

 

The Top 100 Thought Leaders on B2B Marketing

Below is the full top 100 and we see an interesting presence of platforms such as the Content Marketing Institute, SteamFeed, Business2Community, SocialMediaToday, Adobe’s CMO.com and many more. Top influential companies include Lee Odden’s TopRank Marketing, Hubspot and KoMarketing. Scroll below to see where you or your company rank!

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@ClickZ	ClickZ	100
2	@shellkillebrew	Michelle Killebrew	90.92
3	@benharper87	Ben Harper	70.14
4	@MarketingProfs	Ann Handley	66.56
5	@CMIContent	Content Marketing	57.91
6	@B2Community	Business 2 Community	46.96
7	@msweezey	msweezey	33.03
8	@toprank	TopRankMarketing.com	29.38
9	@SlideShare	SlideShare	29.15
10	@sengineland	Search Engine Land	29
11	@SteamFeedcom	SteamFeed	28.2
12	@socialmedia2day	Social Media Today	26.59
13	@djgeoffe	Geoffrey Colon	25.09
14	@ronsela	Ron Sela	25.09
15	@Demandbase	Demandbase	24.1
16	@exploreB2B	exploreB2B	22.84
17	@Econsultancy	Econsultancy	20.94
18	@CMO_com	CMO.com	20.16
19	@SiegelGale	Siegel+Gale	19.59
20	@DerekEdmond	Derek Edmond	18.63
21	@KoMarketing	KoMarketing	17.75
22	@velocitytweets	velocitytweets	17.06
23	@dougkessler	dougkessler	16.52
24	@HubSpot	HubSpot	16.12
25	@leeodden	Lee Odden	15.93
26	@BrennerMichael	Michael Brenner	15.87
27	@SonjaJefferson	Sonja Jefferson	15.79
28	@wittlake	Eric Wittlake	15.04
29	@insideview	InsideView	14.53
30	@adage	Ad Age	14.37
31	@InNetworkInc	InNetwork Inc.	14.06
32	@JoePulizzi	Joe Pulizzi	13.34
33	@ChadPollitt	Chad Pollitt	12.62
34	@DJThistle	DJ Thistle	12.36
35	@TomPick	Tom Pick	12.23
36	@MarketingB2B	B2B Marketing	11.68
37	@TheCoolestCool	Ross Simmonds	11.3
38	@irfanahmad1989	Irfan Ahmad ツ	11.02
39	@Eloqua	Eloqua	10.84
40	@janlgordon	Curatti	10.81
41	@ArtilleryMarket	Douglas Burdett	10.26
42	@forrester	Forrester Research	10.11
43	@GerryMoran	Gerry Moran	9.97
44	@contently	Contently	9.19
45	@lauraramos	Laura Ramos	8.9
46	@SFerika	Erika Heald	8.76
47	@siriusdecisions	SiriusDecisions	8.7
48	@NetProspex	NetProspex	8.67
49	@HeinzMarketing	Matt Heinz	8.29
50	@belindasummers	Belinda Summers	8.08
51	@WeidertGroup	Weidert Group, Inc.	7.9
52	@oktopost	Oktopost	7.42
53	@jogebauer	Jonathan Gebauer	7.21
54	@wonderwall7	Kelsey Jones	7.17
55	@NealSchaffer	Neal Schaffer	6.88
56	@TristanLavender	Tristan Lavender	6.85
57	@derekgrant	Derek Grant	6.85
58	@ardath421	Ardath Albee	6.81
59	@MakingTheNumber	SalesBenchmarkIndex	6.78
60	@JennGHanford	Jennifer G. Hanford	6.77
61	@earnestagency	Earnest	6.4
62	@FierceCMO	FierceCMO	6.2
63	@bizo	Bizo	5.69
64	@ShellyKramer	Shelly Kramer	5.66
65	@drigotti	Dave Rigotti	5.51
66	@REALLYB2B	Really B2B	5.29
67	@MxGroup	The Mx Group	5.28
68	@spacebarpress	Julia Borgini	5.17
69	@LinkedInExpert	Viveka von Rosen	5.1
70	@Pardot	Pardot	5.05
71	@poneillforr	Peter O’Neill	4.93
72	@nolin	Nolin LeChasseur	4.87
73	@jeffbullas	Jeff Bullas	4.85
74	@MargaretMolloy	Margaret Molloy	4.83
75	@chief_marketer	Chief Marketer Mag	4.74
76	@marketo	Marketo	4.61
77	@searchmaster	John Koehler	4.6
78	@gdaviddodd	G. David Dodd	4.4
79	@remarkmarketing	Brian Hansford	4.32
80	@IceSugarMedia	Ice Sugar Media	4.31
81	@heidicohen	HeidiCohen	4.27
82	@cmswire	CMSWire.com	4.23
83	@joel_b2beditor	Joel Harrison	4.1
84	@Frank_Strong	Frank Strong	4.07
85	@JadeTambini	Jade Tambini	4.02
86	@timwasher	Tim Washer	3.86
87	@RuthPStevens	Ruth P Stevens	3.84
88	@noyesjesse	Jesse Noyes	3.8
89	@dreckbaerfrau	Susanna Gebauer	3.79
90	@OpenView_Labs	OpenView Labs	3.77
91	@amaBoston	AMA Boston Chapter	3.72
92	@ShonaMackin	Shona Mackin	3.71
93	@GetCurata	Curata	3.69
94	@B2BOnlineMktg	BDC Online Marketing	3.69
95	@HingeMarketing	Hinge	3.59
96	@digimindci	Digimind	3.54
97	@Marketingfacts	Marketingfacts	3.51
98	@KenWissner	Ken Wissner	3.5
99	@binarydesigner	Christopher Peat	3.49
100	@Frankwatching	Frankwatching	3.43

DOWNLOAD THE FULL REPORT

If you’re wondering how we approach influence and influencer marketing, give this article a try. We’ve built a nice top 200 in PDF format which you can download for free that also includes a comprehensive network map which allows you too see all the connections.

If you’re interested in finding influencers in your market and developing an influencer marketing strategy, please get in touch.

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