October 26, 2016
Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re...
October 18, 2016
The days are getting shorter, darker and colder as we officially head into Autumn/Winter 2016. Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full...
August 24, 2016
Here are some of the most common questions we get asked about influencer marketing:
1. What is Influencer Marketing?
Influencer marketing is the practice of marketing to people who influence your...
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
May 18, 2016
Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in...
February 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it...
January 6, 2016
Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson, 59% of marketers have plans to increase their influencer marketing budget in...
December 21, 2015
Here at Onalytica, we've been on something of a journey with our development management tools. We develop to the principles of agile development — specifically Scrum. We use to find engaging with...
October 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions...
April 15, 2015
Here's the story of how we grew our website from 2,000 to 10,000 unique visitors/month in one year. We also doubled our amount of sales enquiries over the same period. Read on to find out how we did...
February 12, 2015
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic...
August 14, 2014
Globalization and social media have changed the way influencer marketing operates on a global and local level. Although every influencer typically has more influence in their local region it is now...
July 30, 2014
Engaging influencers in digital channels is no longer a new idea. Influencer marketing is rapidly becoming part of the mix as both consumer and B2B brands seek to grow their reach and establish...
June 11, 2014
All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that...
September 16, 2013
Here is how you use Onalytica IRM to attract more delegates to your events.
1/ Upload your event content such as descriptions, session tracks, brochures and speaker profiles to Onalytica IRM along...
September 13, 2013
The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer...
July 10, 2013
Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications...
June 10, 2013
Have you ever walked into a mall to get a coffee and walked out with new garment or another item you had no idea you were going to buy when you walked in?
What often happens is that you browse with...
May 2, 2013
Onalytica has been named by Gartner as one of its Cool Vendors for 2013. We are one of just five companies to be featured within its Consumer Dynamics report, which recognises innovative consumer...
April 16, 2013
Content has become an essential currency for marketers. Though companies have been producing informative content such as white papers, case studies, webinars, research and videos for many years,...
April 1, 2013
One of the hottest marketing tactics today is content marketing. According to the content marketing institute content marketing can be thought of as owning your own marketing channel rather than...
March 6, 2013
When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and reach your prospects with the information they need...
