With IFA2014 coming to an end last week, it’s been an extremely exciting time for all things consumer tech. IFA is the biggest consumer electronics event in Europe and took place in Berlin from the 5th to the 10th of September. Many products were presented during the event, ranging from the hottest smartphones and wearables to enormous 110” curved TVs.

We ran the #IFA2014 hashtag through our system in order to cut through the noise and figure out which individuals and brands were most influential in the online debate during the event. If you want to find out how we approach influence and influencer marketing, try this article.

Please note: Brands that did not use the official #IFA2014 hashtag will not appear in the analysis

2014 is the year of Wearables

Galaxy Gear S, ZenWatch, SmartWatch 3, G Watch R, Moto360, Smartband Talk, Gear VR …

These are all names of “wearable” products that were presented during this year’s IFA and the list seems to get longer each year. A year ago people were extremely excited about tablets and laptop-tablet hybrids being the next big thing, the attention has shifted.

With the major brands now seeing the success in the wearable space thanks to brands such as Fitbit and Jawbone, most of the big players have released wearables to grab a part of the pie. Talking about pies, our pie confirms this tendency below. Wearables generated almost as much discussion as smartphones (.7% difference over the duration of the event).

Which brands grabbed the highest share of voice during IFA2014?

Below you can see a lovely pie with our Share of Voice analysis focused on the major brands at IFA. Samsung and Sony were clearly the major players during the event.

Sony and Samsung managed to account for half (50%) of the Share of Voice during IFA2014. Products from Samsung such as the Galaxy Note 4, Gear VR (A virtual reality headset that uses the Galaxy Note 4), and the Galaxy Note Edge secured Samsung’s 1st place and were very well received among media and the larger public.

Sony presented its Xperia Z3 line of products, including their new flagship smartphone the Xperia Z3, The Z3 Tablet Compact and the Z3 Compact. Furthermore Sony presented two wearables, called Smartwatch 3 and Smartband Talk.

An interesting release from Sony that will get gamers excited is its new Remote Play function available on the Xperia Z3 devices. It allows you to stream your PS4 games on your Z3 devices.

Asus managed to secure 8.6% of the discussion thanks to its well-received the release of the “ZenWatch”. Similarly LG created interesting discussion around its G Watch R, which adds another member to the ever growing family of Smartwatches.

If you want to see our full analysis, detailing further releases and products, please download the (free!) report.

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Top 50 Most Influential Brands at IFA2014

We took a detailed look at the discussion surrounding IFA2014 to surface the most influential. Find below major companies, media outlets and tech blogs. Don’t hesitate to dowload the full report to access the top 100 brands.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@SonyUK	Sony UK	100
2	@intel	Intel	61.64
3	@IntelUK	Intel UK	58.34
4	@Sony	Sony	52.35
5	@mashable	Mashable	33.42
6	@lenovo	Lenovo	33.28
7	@2Wired2Tired	2Wired2Tired	25.09
8	@PhilipsLiveFrom	Philips at IFA 2014	23.54
9	@ASUS	ASUS	22.75
10	@MicrosoftOEM	OEM at Microsoft	21.32
11	@Windows	Windows	19.49
12	@Acer	Acer	18
13	@whathifi	What Hi-Fi?	17.73
14	@Microsoft	Microsoft	15.23
15	@DigitalTrends	Digital Trends	13.17
16	@panasonic	Panasonic Corp.	12.96
17	@laptopmag	Laptop Magazine	12.57
18	@OxGadgets	OxGadgets	12.18
19	@CNET	CNET	11.55
20	@IFA_Berlin	IFA Press	10.46
21	@engadget	Engadget	9.59
22	@mashabletech	Mashable Tech	9.42
23	@twandroid	FrAndroid	8.7
24	@UHD4k	Ultra HD 4k news	8.16
25	@pcpro	PC Pro	7.69
26	@BBCClick	BBC Click	7.63
27	@AndroidAuth	Android Authority	6.9
28	@LGUK	LG Electronics UK	6.76
29	@Philips	Philips	6.74
30	@boysnoizerec	BOYSNOIZE RECORDS	6.66
31	@MSFTnews	Microsoft News	6.21
32	@Withings	Withings	5.66
33	@NDTVGadgets	NDTV Gadgets	5.38
34	@Wayerless	Wayerless	5.37
35	@PanasonicUK	Panasonic UK	5.36
36	@Intel_DE	Intel in Deutschland	5.28
37	@girlygeekdom	GirlyGeekdom	4.87
38	@andro4all	andro4all	4.55
39	@windowsblog	Windows Blogs	4.08
40	@OEMPartner	OEM PartnerCommunity	3.7
41	@fayerwayer	FayerWayer	3.58
42	@01net	01net	3.42
43	@samsungbusiness	Samsung Business UK	3.41
44	@abc_tecnologia	Tecnología	3.3
45	@CNBC	CNBC	3.25
46	@SamsungTMRW	Samsung Electronics	3.23
47	@techfieber	TechFieber Network	2.95
48	@AllSeenAlliance	AllSeen Alliance	2.93
49	@AndroidPITcom	AndroidPIT.com	2.92
50	@ParallelsAccess	Parallels Access	2.87

Top 50 Influential Individuals at IFA2014

Below are the Top 50 influencers around #IFA2014. Composed of tech journalists, professionals and tech lovers, follow these people to stay up to date on what’s hot in consumer tech.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@Caleb_Denison	Caleb Denison	100
2	@geardiary	Judie Stanford	82.26
3	@spenley	Spencer Kelly	70.04
4	@AndreaSmith	Andrea Smith	54.22
5	@christianevejlo	Christiane Vejlø	47.69
6	@pestoverde	Maurizio Pesce	46.01
7	@martinapennisi	Martina Pennisi	42.35
8	@joshsalutes	Joshua Vergara	33.51
9	@SteveMay_UK	Steve May	31.76
10	@PatriceBerlin	Patrice Bouedibela	26.67
11	@wiemeyer	Federico Wiemeyer	22.22
12	@philipdisalvo	Philip Di Salvo	21.86
13	@ManeeshJuneja	Maneesh Juneja	21.13
14	@nixtweet	Nik Seth	20.34
15	@AshrafGhori	Ashraf Ghori	20.26
16	@Captain2Phones	Michael Fisher	20.05
17	@nandu79	Nandagopal Rajan	19.48
18	@roccorossitto	Rocco Rossitto	18.95
19	@MissSMeis	Sylvie Meis	18.62
20	@girlabouttech	Amy Cutmore	18.41
21	@pbrody	Paul Brody	17.65
22	@LiatBenZur	liat benzur	16.61
23	@Nicole_Scooter	Nicole Scott	15.95
24	@martyn_williams	Martyn Williams	14.18
25	@timanderson	Tim Anderson	13.43
26	@desireathow	Désiré Athow	13.32
27	@jendudley	Jen Dudley-Nicholson	13.24
28	@Mr_Gittes	Henry Farrar-Hockley	13.04
29	@JoeSpeeds	Joe Speed	12.71
30	@TheRealJoeCox	Joe Cox	12.71
31	@gavinohara	Gavin O’Hara	12.33
32	@robchandhok	Rob Chandhok	12.18
33	@Vincent_Teoh	Vincent Teoh	12.12
34	@tekong	Ikhwan Nazri	11.97
35	@SamJam	Tom Samiljan	11.65
36	@pompeymeado	George Mead	11.21
37	@JJMcCann	John ‘BM’ McCann	11.01
38	@calvertnc	Nic Calvert	10.88
39	@MandyAdden	Andy Madden	10.88
40	@georgie_hill	Georgie	10.87
41	@kenekaplan	Ken E Kaplan	10.75
42	@mrbrown	mrbrown	10.16
43	@pdouglas	Paul Douglas	9.7
44	@ajaraujo	AJAraujo	9.61
45	@inamghafoor	Inam Ghafoor	9.54
46	@smacula	smacula	9.03
47	@YvesDas	Yves Das	8.96
48	@PDTalkinTech	Purav	8.94
49	@Faryaab	Faryaab Sheikh	8.71
50	@IMKevinWebb	Kevin Webb	8.64

If you are interested in seeing more of this analysis please download the free report on IFA2014 including the TOP 100 influencers and brands + a full analysis on tablets, smartphones and wearables!

DOWNLOAD THE FULL REPORT

If you are interested in knowing what influencer marketing can do for your brand, please get in touch.

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