Interview with Vladimer Botsvadze
January 24, 2019
Vladimer Botsvadze is a globally renowned, multi award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, professor, keynote speaker and TV...
Tag
b2b marketing
An Evaluation of Brand Influencer Partnerships
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
The Future of Recruitment: Top 100 Influencers
November 26, 2018
As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely...
Influencer Marketing Tips Going Into 2019
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
How to Help Your Employees Become Influencers
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
Is Employee Advocacy Just for B2B?
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
5 Reasons Why Your Employees Should be on Social Media
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
Giving Pharmaceuticals an Influencer Health Kick
July 26, 2018
TLDR:Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs
Regulatory hurdles mean sharing content and mobilising influencers becomes a...
#TwitterPurge – a Much Needed Shake up for Influencer Marketing?
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
Key Takeaways from attending 7 Talks at B2B Ignite 2018
July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
What are the Experts Saying About Influencer Marketing?
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
How to Guarantee Content Shares From Influencers
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
Do you Really Need to pay Influencers?
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
Influencers are People, NOT Campaigns
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
#SMMW18: Top Influencers to engage with ahead of the conference
February 28, 2018
Social Media Marketing World is the premier event for all social media marketers. This year it's taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a...
Are Your Influencers Buying Their Followers?
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.The article...
Influencer Marketing: The Power of the "Micro-Moment"
January 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying...
7 Ways you can Engage with Your Influencers
December 14, 2017
Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement...
5 Things to Do Now to Prepare For Influencer Marketing in 2018
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
5 Top Tips to Get Your Senior Execs on Social Media
November 22, 2017
When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new...
Key Takeaways From our Influencer Marketing Huddle Workshop
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
Interview with Jasmine Sandler
November 1, 2017
Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing...
14 Influencer Marketing Pearls of Wisdom
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...