June 10, 2020
This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...
May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
January 12, 2018
Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Prior to...
January 5, 2018
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of...
December 13, 2017
Mari Smith is often referred to as the “Queen of Facebook” and is widely recognized as one of the world’s foremost experts on Facebook marketing. She is a Forbes’ top Social Media Power...
December 11, 2017
Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her social strategy has achieved global recognition working...
December 11, 2017
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. As Executive Director...
November 24, 2017
Daniel Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. His work has appeared in leading media outlets around the...
November 21, 2017
Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and...
September 5, 2017
With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly...
June 29, 2016
The rise and rise of content marketing has turned traditional businesses into media publishing companies, using content to drive traffic, raise awareness, generate leads and boost sales. However with...
