The London Games Festival: Top 100 Influencers and Brands

The London Games Festival took place from 1st – 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events across 10 different locations, engaging tens of thousands with video games and play. Plus, a Festival Fringe which included an array of diverse and alternative events. From Somerset House to Southbank and Trafalgar Square to Tobacco Dock, The London Games Festival celebrated the vibrant, innovative world of gaming – a powerful sector which is both an entertainment medium and an inspirational art form.

Here’s what the festival co-ordinator Tracey McGarrigan (#5 on the lsit) had to say on the event.

Tracey McGarrigan – London Games Festival Coordinator
“As the London Games Festival Coordinator, it was fantastic to see so many people positively engaging with the festival, both online and at our events. From playing giant games of Monopoly on Trafalgar Square or listening to Olympic and Paralympic athletes discussing eSports at BAFTA, it was incredibly satisfying to witness our talented speakers and our very supportive audiences all championing the amazing work that happens in the UK video games industry.”

MAPPING THE COMMUNITY

We were very interested in seeing which professionals and brands were leading the online discussion at the London Games Festival, so we analysed over 5K tweets from 31st March – 12th April 2016 mentioning the keywords: “LGF2016 OR “London Games Festival OR londongamesfest OR LGF16”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the London Games Festival official twitter handle at the centre, and the conversations to and from the influencers in their field. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail!

#LGF2016: Top 100 Influencers and Brands

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Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Brand Ukie (the UK Association for Interactive Entertainment) at the centre, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the London games Festival. Be sure to click the button below to download the full report and see who ranks beyond 50.

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@Doctoe	Jo Twist	Ukie	4.22
2	@AnnaMansiBFI	Anna Mansi	BFI	3.71
3	@NaomiAllthenews	Naomi Alderman	Freelance	2.99
4	@Michael_French	Michael French	Games London & London Games Festival	2.94
5	@JasonBradbury	Jason Bradbury	The Gadget Show	2.55
6	@tamcgarrigan	Tracey McGarrigan	Ansible	2.36
7	@PercyBlakeney63	Happy New Andy	Gambitious, AppyNation, Ukie	2.04
8	@Lauloknows	Laurence Bouvard	Yakety Yak	1.8
9	@PaulChaloner	ReDeYe	Freelance	1.68
10	@ian_livingstone	Ian Livingstone	Games Workshop	1.62
11	@rhipratchett	Rhianna Pratchett	Freelance	1.59
12	@GBoddington	Ghislaine Boddington	University of Greenwich	1.53
13	@billhung	Bill熊Hungʕʘ̅͜ʘ̅ʔ	PlayStation	1.44
14	@DoktorNick	Nick Webber	Birmingham City University	1.4
15	@edvaizey	Ed Vaizey	The Conservative Party	1.39
16	@mrsambarlow	Sam Barlow	Freelance	1.33
17	@llamasoft_ox	Jeff Minter	Llamasoft	1.32
18	@kat_five	Kat Five	Feral Five	1.29
19	@aojwFL_BFC	Adrian Wootton	Film London	1.26
20	@GriddleOctopus	Griliopoulos	Freelance	1.25
21	@TheSimms	Richard Simms	ESL	1.24
22	@TheMartinWyatt	Martin Wyatt	Gfinity	1.15
23	@moreelen	Rosa Carbo-Mascarell	GamesAid	1.11
24	@jessicacurry2	Jessica Curry	The Chinese Room	1.11
25	@Markisskill	Mark Robins	Vault Communications	1.09
26	@chrisslight	Chris Slight	Freelance	1.06
27	@jawsew	Jordan Erica Webber	The Guardian	1.01
28	@OllieClarke	Ollie Clarke	Modern Dream	0.99
29	@spikesaysyeah	Spike Laurie	ESL	0.93
30	@Dr__Dave	Dr Dave Ranyard	Sony Computer Entertainment Europe	0.93
31	@keefstuart	Keith Stuart	The Guardian	0.92
32	@thisisjukebox	Paul Drury-Bradey	Unity	0.91
33	@LudiPrice	Ludi Price 柏詠璇	City University, SOAS Library	0.91
34	@elishabrown90	Elisha Browntown	NextGen Skills Academy	0.9
35	@Sdinsey1	Stuart Dinsey	Curve Digital	0.87
36	@DavidJHousden	David Housden	housdenmusic.com	0.85
37	@jafrater	James Frater	CNN International	0.8
38	@BrooseG	Bruce Grove	Polystream	0.77
39	@OuterHeaven_x	Prescilla	giffgaff	0.76
40	@PStahlberg	Pauliina Ståhlberg	The Finnish Institute in London	0.75
41	@Jupiter_Hadley	Jupiter Hadley	Indie Game Jams	0.75
42	@Helenamackenzie	Helena Mackenzie	Film London	0.74
43	@carolinkrenzer	Carolin	King	0.74
44	@Shahneila1	Shahneila Saeed	Ukie	0.73
45	@andsomegamers	Mark ➲ #LGF2016	Gamer	0.72
46	@lynrobinson	lyn robinson	City University	0.7
47	@mode7games	Paul Kilduff-Taylor	Mode 7	0.69
48	@djbteamsters	deborah bestwick	Team17	0.69
49	@MrCraiggy	Mr. Craiggy	Freelance	0.69
50	@UkieSophie	Sophie Densham	Ukie	0.69

TOP 100 BRANDS

In the top 100 brands we can find a great selection of industry resources like Econsultancy, Gartner for Marketers and Social Media Today, as well as agencies like Bruce Clay Inc., and industry heavyweights like IBM. Be sure to follow them all to stay up to date on current digital marketing trends.

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Rank	Twitter Handle	Name	Influencer Score
1	@londongamesfest	LondonGamesFestival	100
2	@BAFTAGames	BAFTA Games	7.02
3	@uk_ie	Ukie	6.23
4	@BFI	BFI	6.09
5	@UniArtsLondon	UAL	4.95
6	@LCCLondon	LCC	4.85
7	@EGX	EGX	4.66
8	@SomersetHouse	Somerset House	4.57
9	@Film_London	Film London	4.21
10	@FinInstLondon	Finnish Institute	3.75
11	@State_of_Play	State of Play Games	3.11
12	@eGames_Official	eGames	2.89
13	@GamesAid	GamesAid	2.82
14	@EUNICLONDON	EUNIC LONDON	2.48
15	@CEDUK_MEDIA	CreativeEuropeDeskUK	2.39
16	@MuseumofLondon	Museum of London	1.95
17	@DCMS	DCMS	1.88
18	@Escape_Tech	Escape Technology	1.84
19	@QM_IEL	QM_IEL	1.78
20	@SMBMusical	Mario! The Musical	1.73
21	@ukgamesfund	UK Games Fund	1.67
22	@hello_unity	Unity	1.65
23	@indigopearluk	Indigo Pearl	1.59
24	@WomenShiftDigi	WomenShiftDigital	1.52
25	@RuneScape	RuneScape	1.5
26	@wigj	Women in Games WIGJ	1.47
27	@drinkrelaxplay	Loading Bar(s)	1.46
28	@SumoDigitalLtd	Sumo Digital	1.4
29	@Joypadbar	Joypad	1.35
30	@TimeOutLondon	Time Out London	1.34
31	@blueprintfilm	Blueprint: Film	1.32
32	@British_Design	British Council	1.29
33	@ChineseRoom	The Chinese Room	1.29
34	@modern_dream	moderndream	1.28
35	@ustwogames	ustwo games	1.14
36	@MonopolyUK	MonopolyUK	1.13
37	@t_bech	Tine Bech Studio	1.12
38	@SQEXCollective	Collective	1.08
39	@PinewoodStudios	Pinewood Studios	1.07
40	@RadiusFestival	Radius Festival	1.07
41	@SeaSylphGames	SeaSylph Games	1.07
42	@RareLtd	Rare Ltd.	1.06
43	@goldcomputing	Goldsmiths Computing	1.05
44	@ngenacademy	NextGenSkillsAcademy	0.99
45	@NVA_nottingham	N. Videogame Arcade	0.98
46	@ldngaymers	London Gaymers	0.96
47	@GREATBritain	GREAT Britain	0.96
48	@Eventmagazine	Event magazine	0.95
49	@Autodesk_ME	Autodesk M&E	0.93
50	@Gfinity	Gfinity	0.93

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Call of Duty Black Ops III, Artificial Intelligence and Machine Learning, CES 2016) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in Digital Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.