PR 2015: Top 100 Influencers & Brands

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.

We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. With this social media explosion comes the increase in social media influencers. Add to this the increase in content marketing and you have to the noisy, digital world we live in today.

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. The game has changed.

At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)

Mapping the community

We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion. Below you can see a network map of the online conversation around PR. Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

 

Top 100 Individuals

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@bekiweki	Beki Winchel	100
2	@laurentguyot	Laurent Guyot	90.19
3	@ginidietrich	Gini Dietrich	85.94
4	@jeffbullas	Jeff Bullas	82.51
5	@Steveology	Steve Farnsworth	75.12
6	@RobbyCortes	Robby Cortés	74.2
7	@magspatterson	Maggie Patterson	73.93
8	@manuelapromo	Manuela Ganz	68.89
9	@wadds	Stephen Waddington	64.88
10	@shonali	Shonali Burke	61.85
11	@RomanMarkets	Brand Competition	60.79
12	@MarkRaganCEO	Mark Ragan	60.74
13	@nikhewitt	Nik Hewitt	59.62
14	@tressalynne	Tressa Robbins	58.62
15	@dianeschwartz	Diane Schwartz	58.05
16	@mpsjourno1	Matthew Schwartz	56.91
17	@ThePRCoach	Jeff Domansky	56.8
18	@LouHoffman	Lou Hoffman	55.78
19	@gbraud	Gerard Braud	54.6
20	@dbreakenridge	Deirdre Breakenridge	53.54
21	@marcwhitt	Marc Whitt	53.52
22	@BSalehoun	Behzad Salehoun	52.42
23	@MarshaCollier	Marsha Collier	51.39
24	@Culpwrit	Ron Culp	51.37
25	@EthanParry3	Ethan Parry	51.33
26	@remund	David Remund, Ph.D.	50.3
27	@dmscott	David Meerman Scott	50.26
28	@ereleases	Mickie Kennedy	50.25
29	@PublicityGuru	Bill Stoller	50.18
30	@Zebra_carol	Carol Ann Whitehead	49.15
31	@JuliusDesign	Giuliano Ambrosio	49.14
32	@CarlaYashiro	Carla Yashiro	48.14
33	@prtini	Heather Whaling	48.12
34	@mumbrella	Tim Burrowes	47.11
35	@Jimlukaszewski	James E. Lukaszewski	46.11
36	@heidicohen	HeidiCohen	45.08
37	@ShawnPaulWood	Shawn Paul Wood	43.08
38	@pekka54	Pekka54	43.07
39	@debweinstein	Deborah Weinstein	40.06
40	@morgancarrie	Carrie Morgan	40.05
41	@CathyHackl	Cathy Hackl	40.02
42	@CandiceNicolePR	Candice Nicole	39.01
43	@kevinanselmo	Kevin Anselmo	38.99
44	@laurenkgray	Lauren K. Gray	38.96
45	@jodykoehler	Jody Koehler	38.95
46	@aliya_Hshah	Dr Aliya Shah	37.94
47	@nicolefallon90	Nicole Fallon	36.93
48	@crystalcrichard	Crystal Richard	36.9
49	@jamesmacintosh	James MacIntosh	36.9
50	@PeterHimler	Peter Himler	35.89
51	@ElizaMielczarek	Eliza Mielczarek	35.87
52	@Steve_J_Barrett	Steve Barrett	35.87
53	@c_assisi	Charles Assisi	35.85
54	@ASherinian	Aaron Sherinian	34.85
55	@garydpreston	Gary Preston	34.82
56	@kateupdates	Kate Finley	34.8
57	@mpranikoff	Michael Pranikoff	34.78
58	@queenofmetrics	Katie Delahaye Paine	34.74
59	@michaelsmartpr	Michael Smart	33.73
60	@thomaspr	thomaspr	33.72
61	@lilachbullock	Lilach Bullock	32.72
62	@tamar	Tamar Weinberg	32.68
63	@ZenYinger	ZenYinger	32.67
64	@bw_greene	brian greene	31.67
65	@MarkBorkowski	Mark Borkowski	31.62
66	@PRisUs	Michelle Garrett	31.6
67	@ms_organised	Sarah Pinch	31.58
68	@NickBrownExpert	Nick Brown	31.58
69	@stuartsmith	stuartsmith	31.57
70	@aartishah	aartishah	30.53
71	@Serena	@serena ehrlich	30.52
72	@R_Working	Russell Working	30.5
73	@TonyLangham	Tony Langham	29.5
74	@JuliaMMeighan	Julia Meighan	28.49
75	@CypressMedia	Randall P. Whatley	28.48
76	@arikhanson	arikhanson	28.47
77	@barrirafferty	barri rafferty	27.46
78	@JKageorge	John Kageorge	26.44
79	@brandonchicago	Brandon Andersen	26.43
80	@martinpaulstone	Martin Stone	26.42
81	@edmoyse	Ed Moyse	25.42
82	@LaurenDC123	Lauren Smith Dyer	24.41
83	@kfreberg	Karen Freberg, Ph.D.	23.37
84	@CharleneSar	Charlene Sarmiento	23.36
85	@Irishkatherine	Katherine Thompson	22.36
86	@loriruff	Lori Ruff	18.36
87	@debbieleven	debbieleven	18.35
88	@Aedhmar	Aedhmar Hynes	16.35
89	@AlexSingletonUK	Alex Singleton	16.35
90	@martinwaxman	Martin Waxman	15.35
91	@P_TREBAUL	PTREBAUL	14.35
92	@manishk_mar	manish	14.35
93	@ArunSudhaman	Arun Sudhaman	13.34
94	@PRforAnyone	Christina Daves	12.34
95	@rebekahiliff	Rebekah Iliff	10.34
96	@AlizaLicht	ALIZA LICHT	10.32
97	@Frank_Strong	Frank Strong	9.27
98	@seosmarty	Ann Smarty	7.26
99	@KellyeCrane	Kellye Crane	5.26
100	@Bill_McCann	Bill McCann	1.25

 

Top 100 Brands

In the top 100 brands we can find a great selection of industry publications (PRNews, PRWeek), as well as agencies (Edelman, Weber Shandwick). The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@PRNews	PR News	100
2	@PRDaily	PR Daily	86.73
3	@Corporatebaby	Corporate Baby	50.44
4	@PRWeekUS	PRWeek US	49.46
5	@PRDailyNews	PR Daily News	45.99
6	@SocialMessage	Virtual Social Media	28.98
7	@Cision	Cision	28.55
8	@holmesreport	The Holmes Report	27.31
9	@Entrepreneur	Entrepreneur	25.58
10	@BulldogReporter	BulldogReporter	25.25
11	@PRSA	PRSA	24.66
12	@PlankCenterPR	The Plank Center PR	20.94
13	@PRNewser	PRNewser	20.83
14	@HubSpot	HubSpot	19.2
15	@EdelmanPR	Edelman PR	16.22
16	@PRNewswire	PR Newswire	15.59
17	@DailyBrew	The Hoffman Agency	15.53
18	@TheDrum	The Drum	15.33
19	@LinkedIn	LinkedIn	14.98
20	@PRCA_UK	PRCA	14.11
21	@BusinessWire	Business Wire	14.07
22	@KetchumPR	Ketchum	13.62
23	@comms2point0	@comms2point0	13.56
24	@therealprmoment	PRmoment.com	12.48
25	@tankpr	Tank PR	11.74
26	@WeberShandwick	Weber Shandwick	11.31
27	@B2Community	Business 2 Community	11.17
28	@prweb	PRWeb	10.92
29	@prjournal	PR-Journal	10.87
30	@hey_press	Hey Press	10.63
31	@SpinSucks	Spin Sucks	10.59
32	@CIPR_UK	CIPR	10.18
33	@Onboardly	Onboardly	10
34	@PRCouncil	PR Council	9.31
35	@muckrack	Muck Rack	8.82
36	@LunnFarrowMedia	Lunn Farrow Media	8.78
37	@PRSSANational	PRSSA	8.73
38	@commPRObiz	CommPRO.biz	8.66
39	@LTPR	LT Public Relations	8.46
40	@SHIFTcomm	SHIFT Communications	8.45
41	@Meltwater	Meltwater	8.39
42	@Ogilvy	Ogilvy & Mather	8.3
43	@RaganComms	Ragan.com	7.99
44	@Britanniacomms	Britannia PR	7.95
45	@contently	Contently	7.8
46	@GOLINglobal	Golin	7.69
47	@prcouture	PR Couture	7.61
48	@VantagePR	Vantage PR	7.59
49	@odwyerpr	O’Dwyer’s PR News	7.5
50	@Capstonehill	Capstone Hill Search	7.47
51	@standsays	Stand Agency	7.41
52	@GorkanaUS	Gorkana US	7.4
53	@PRDivaBlog	PR Diva	7.37
54	@SO_pr	Strategic Objectives	7.17
55	@WPP	WPP	7.14
56	@UauAcademy	UAUAcademy	7.14
57	@MillenniumIM	Millennium	7.01
58	@W2OGroup	W2OGroup	6.97
59	@WPRAgency	WPR Agency	6.76
60	@Gorkana	Gorkana	6.73
61	@socialmedia2day	Social Media Today	6.72
62	@ogilvypr	Ogilvy PR	6.48
63	@PRStudChat	PR Student Chat	6.47
64	@JMoyerIPR	Institute for PR	6.35
65	@PRexamples	PRexamples.com	6.29
66	@Fleishman	FleishmanHillard	6.24
67	@CrenshawComm	CrenshawComm/PR	6.2
68	@CisionUK	Cision UK	6.1
69	@PHAMedia	PHA Media	6.09
70	@LansonsLatest	Lansons	6.06
71	@AirPR	AirPR	6
72	@LandisComm	LandisCommunications	5.97
73	@thmmediagroup	Thm Media Group	5.96
74	@Shocase	Shocase	5.94
75	@PRSAtactics	PRSA’s PR Tactics	5.89
76	@lotusleafstyle	Lotus Leaf	5.88
77	@ShelfInc	The Shelf	5.88
78	@TheHypeMagazine	The Hype Magazine™	5.85
79	@PROIWorldwide	PROI Worldwide	5.77
80	@theabbiagency	The Abbi Agency	5.66
81	@PubClubofNE	Publicity Club of NE	5.52
82	@TeamAffect	Affect	5.43
83	@MediaMiser	MediaMiser	5.4
84	@HunterPR	Hunter PR	5.4
85	@OleCommunic	Olé Communication	5.26
86	@SMExaminer	SocialMediaExaminer	5.25
87	@mcgrathpowerpr	McGrath/Power PR	5.2
88	@BluChipMrktng	BluChip Marketing	5.16
89	@helpareporter	Help A Reporter Out	5.09
90	@in_the_bagPR	In The Bag PR	5.03
91	@Prezly	Prezly	4.98
92	@PRIANational	PR Institute of Aus	4.97
93	@CPRSNational	CPRS	4.95
94	@IdeaGrove	Idea Grove	4.9
95	@Global_Alliance	Global Alliance PR	4.89
96	@FKInt	FK Interactive	4.81
97	@ArgylePR	Argyle	4.71
98	@CooperKatzPR	CooperKatz & Company	4.7
99	@stripecom	StripeCommunications	4.69
100	@INK_PR	INK	4.69

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearables, Internet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in PR.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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