October 11, 2017
Let’s take a leap back in time to 2015.
Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.
We know what influener marketing is, why...
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.
So far we’ve covered what influencer marketing is and why you should be...
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.
Last week we covered the what and why and this week we're going to...
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.
First thing's first- what does the white paper cover?
This guide is both...
August 17, 2017
We're excited to announce that we've published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...
May 10, 2017
As an industry, we're forever going on about why you should be doing influencer marketing- hopefully we're well on our way to convincing you all, since 84% of marketers are planning at least one...
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
April 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
March 23, 2017
Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the...
March 22, 2017
This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017.
With...
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
March 16, 2017
“We don’t have any competitors.”
I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great...
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...
March 1, 2017
We live in a technology obsessed society where your average millennial's reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases,...
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
February 9, 2017
As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from...
January 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...
December 29, 2016
It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...
