Future of Work: Top 100 Influencers and Brands

The workplace is evolving, disruptive innovations are causing new industries to emerge and business models and management practices to change. Advancements in technology and ways of communicating are changing the way we collaborate in the workplace. It remains to be seen what role will automation, artificial intelligence and robotics will play in forming the future of work. Organisations need to be aware of the key trends that will affect them and their employees in order to prepare for them today.

WHAT ARE THE EXPERTS SAYING?

We reached out to some of the top influencers on our list to ask them for their views on future of work. We spoke to Cheryl Cran (#1), Jacob Morgan (#2), Alan Lepofsky (#5), Jeremy Scrivens (#6), Josh Bersin (#13), Mike Ettling (#17), Fabienne Neymarck (#19) and Imran Hafeez Panhwar (#20). Be sure to follow them to stay up to date on the best content and resources on crowdfunding.

Cheryl Cran – Future of Work & Change Leadership Expert at Evolutionary Business Solutions

“The Future of Work requires action now! Leaders and teams need to be building the systems and structures that will meet the new workforce today. Future of work includes a shared leadership approach within companies, everyone will be a leader and will require fundamental leadership skills. A change in leadership approach is needed now to make plans towards preparing people for a new way to work, a new way to innovate and collaborate. Robotics, remote workers, data driven systems, working together with constantly evolving and new teams will all be the future reality. We need to develop flexibility, adaptability and innovation skills for the future of work.”

Jacob Morgan – Keynote Speaker, Best-Selling Author, Futurist, & Co-Founder of The Future of Work Community

“The Future of Work is a big topic that can mean many things to different people. Is it about jobs and automation? Organizational design? Management and leadership? New ways of working? Regardless of how you look at this, the one key thing that every trend and topic around “The Future of Work” has in common is that we have to challenge convention. We must rethink everything we know about work, which includes all of the topics I mentioned above and then some. One of the key areas I’m exploring currently is employee experience (this is the topic of my new book coming out March 2017), that is, how do we design an organization where people want (not need) to show up to work by focusing on culture, technology, and the physical work environment. My advice to organizations is to focus on asking the right questions instead of worrying about ways to find the right answers. The answers will vary but the questions will dictate the business outcomes.”

Alan Lepofsky – VP and Principal Analyst, Future of Work at Constellation Research 

“One of the biggest changes in the #FutureOfWork will be the way tools/services will help people get their work done more efficiently and effectively, by using artificial intelligence to learn patterns and recommend actions.”

Jeremy Scrivens – Ecosystem Innovation Catalyst at The Emotional Economy at Work

“Innovation and collaboration are hot topics. Innovation used to be in the hands of experts but now requires all workforce members to be involved. Collaboration requires an engaged workforce but only 13% of the world’s workforce is engaged. A critical task for business is to engage their people with a different approach. The old approach, engaging people from Outside In through the what and how of work no longer inspires people, especially the young Gen G’s. These kids, born from 1993, are wired for collaboration and innovation, as players in the new digital rooms, around making and sharing together. The new digital and social technologies put the individual back into the centre of work as community.  The old way engaged people through the parts of things. But the age of Third Platform technologies (digital, social, analytics, mobile and cloud) provides an infrastructure to connect the parts to the wholeness of things. The future of work is a collaborative between people as equal players, not a hierarchy or job title. It is a living ecosystem of equal players engaging the strengths of every member as #MeWE. Obsolete Job descriptions are replaced with Collaborative Charters. This is Inside Out. The future of work is job but also social movement across traditional boundaries. Inclusion is not just about equality but about bringing everybody in the room to ask why and co-create what’s next for social good at scale.”

Josh Bersin – Principal and Founder of Bersin by Deloitte

“The Future of Work is important to all of us. Technology and cognitive software will force us all to reinvent ourselves, become “more human,” and learn to use new tools and systems.  Employers must redesign jobs around people and customers, not machines – public policy makers must make career reinvention easier, and we as individuals simply need to learn every day.”

Mike Ettling – President at SAP SuccessFactors

“The future of work is going to be a highly diverse and inclusive workforce, looking for flexibility and an environment that encourages and supports collaboration and ongoing learning. To ensure successful business execution in today’s global, knowledge-based economy, human resources is more important than ever – CEOs say that talent is something that has been left unsolved and they are looking for partnership and expertise from HR leaders. We must look beyond our traditional sources of talent and broaden the pool. Successful companies will invest more in learning, training, and development, and address the common as well as the different needs of our multi-generational workforce. It’s a challenging time, but also an exciting one. As a people we’ve always been rather resilient, especially during times of significant business model disruption like the one we are experiencing now. We find new things to do with our brains, and new ways to innovate. As technology becomes more and more capable of taking on the “work” in our “jobs,” we’re freed to do more interesting things, and focus on the activities that energize us and contribute to the value of our businesses.”

Fabienne Neymarck – Sales Administration at ascendeo France

“Smarter buildings represents a powerful leverage that would help employees increase their productivity (for a better quality of well-being at work); smarter for indoor air quality control, light settings, and offer individual and intuitive relaxation solution. Mobile work is already here. It will be increasingly adopted by self employed and corporations. The latter will have to accept this new flexibility of work as the new standard.”

Imran Hafeez Panhwar – Programmer at the Establishment Division for the Government of Pakistan

“We are happy and leading in terms of workplace satisfaction by using advancements in technological and behavioural success. There’s still way to go, as we need to rethink the reason of today’s’ life style of a pre-scheduled work life, which is sometimes overloaded with multitasking beside stressed up social life. What seems interesting in the future is freedom of routine and self scheduling to work on our own with no strings attached and no controlling, but only interest ridden tasks to complete. We may get it right with the adoption of IoT, AI and Bots to get tasks done for us, so we are able to better enjoy life with green nature, go for a vacation and dream well to stay happy”

TOPIC ANALYSIS

MAPPING THE COMMUNITY

We were very interested in seeing which brand and individuals were leading the discussion around future of work, so we analysed over 53K tweets mentioning the key words: “Future of Work” OR futureofwork OR FoW from the 1st August – 30th October 2016. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online Future of Work conversation with number two individual Jacob Morgan at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand HRCurator at the centre and all the Future of Work conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

 

 

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TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@cherylcran	Cheryl Cran	Evolutionary Business Solutions	100
2	@jacobm	Jacob Morgan	Inc. Magazine	70.64
3	@LOMBARDI_GLORIA	Gloria Lombardi	MARGINALIA	65.49
4	@lauraprto	Laura Prieto	Hibox	60.26
5	@alanlepo	Alan Lepofsky	Constellation Research	50.33
6	@JeremyScrivens	Jeremy Scrivens	The Emotional Economy at Work	48.7
7	@ValaAfshar	Vala Afshar	Salesforce	43.91
8	@rwang0	R Ray Wang (王瑞光)	Constellation Research	39.95
9	@tedcoine	Ted Coiné	OPENfor.Business	33.85
10	@MeghanMBiro	Meghan M. Biro	TalentCulture Consulting Group	32.62
11	@Blakei	Blake Irving	GoDaddy	30.66
12	@dhinchcliffe	Dion Hinchcliffe	7Summits	26.49
13	@Josh_Bersin	Josh Bersin	Bersin by Deloitte	25.12
14	@MattMonge	Matt Monge	The Mojo Company	21.16
15	@PHHSl	Peter Hall	CHS Group	20.63
16	@arnonel	Arno Nel	Avanade	19.69
17	@mikeettling	Mike Ettling	SAP-SuccessFactors	19.1
18	@tnvora	Tanmay Vora	Basware	18.43
19	@ArkangelScrap	Fabienne Neymarck	ascendeo	18.14
20	@roomeezon	Imran Hafeez Panhwar	Government of Pakistan	17.97
21	@_cchan	Connie Chan	The Future of Work Community	17.86
22	@rossdawson	Ross Dawson	Advanced Human Technologies Group	16.71
23	@MissStaceyMay	Stacey May Fowles	The Globe and Mail	16.7
24	@holgermu	Holger Mueller	Constellation Research	16.61
25	@evankirstel	Evan Kirstel	UCStrategies.com	15.43
26	@Tiffani_Bova	Tiffani Bova	Salesforce	14.73
27	@BrunoGebarski	Bruno Gebarski	Vision 2021	14.65
28	@simpletonbill	Bill Jensen	Quincy College	14.07
29	@Timothy_Hughes	Tim Hughes	Digital Leadership Associates	13.98
30	@GuyRyder	Guy Ryder	The International Labour Organization	13.95
31	@xsalas	Ximo Salas	AGRITECNO FERTILIZANTES S.L.	13.71
32	@kaviguppta	Kavi Guppta	Strategyzer	13.55
33	@catjohnson	Cat Johnson	catjohnson.co	12.97
34	@DeanHristov	Dean Hristov	Bournemouth University	12.9
35	@MarkCCrowley	Mark C. Crowley	Mark C. Crowley & Associates	12.85
36	@iSocialFanz	Brian Fanzo	Delmondo, iSocialFanz	12.72
37	@bud_caddell	Bud Caddell	NOBL Collective	12.44
38	@ShellyKramer	Shelly Kramer	Futurum Research + Analysis	12.3
39	@CJD_Ardent	Christopher J. Dwyer	Ardent Partners	12.13
40	@PennelDenis	Denis Pennel	World Employment Confederation	11.98
41	@mikemmoon	Michael M. Moon, PhD	ExcelHRate Research and Advisory Services	11.73
42	@leoquattrucci	Leonardo Quattrucci	European Commission	11.41
43	@dds180	David D’Souza	CIPD	11.37
44	@JayShettyIW	Jay Shetty	Accenture	10.97
45	@parismarx	Paris Marx	Freelance Writer	10.83
46	@hjarche	Harold Jarche	Jarche Consulting	10.82
47	@garrett__obrien	Garrett O’Brien	The HRIS World	10.54
48	@mariannehewlett	Marianne Hewlett	Atos	10.5
49	@London_Lady	Lisa Pattenden	Social Helping Hand	10.36
50	@digitalarun	Arun Sundararajan	New York University	10.33

 

TOP 100 BRANDS

We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in future of work.

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Rank	Twitter Handle	Name	Influencer Score
1	@HRCurator	HRCurator	100
2	@Polycom	Polycom	65.84
3	@digitalistmag	Digitalist Magazine	48.4
4	@ilo	ILO	42.68
5	@TalentCulture	TalentCulture	42.61
6	@MaRSDD	MaRS	40.7
7	@FOWCommunity	The FOW Community	37.77
8	@successfactors	SAP SuccessFactors	29.12
9	@mitsmr	MITSloan Mgmt Review	28.66
10	@PSFK	PSFK	28.61
11	@constellationr	Constellation R	24.85
12	@Workday	Workday	24.38
13	@CASBSStanford	CASBS	23.33
14	@yesmagazine	YES! Magazine	22.86
15	@CIPD	CIPD	22
16	@SAP	SAP	19.6
17	@Upwork	Upwork	18.81
18	@AppitySnacks	Appity Snacks	18.67
19	@HRTechWeekly	HR Tech Weekly	18.65
20	@WECglobal	WECglobal	18.61
21	@FutureOfWorkHub	Future of Work Hub	17.86
22	@ECThinkTank	EPSC	17.6
23	@WorkNOBL	NOBL Collective	16.37
24	@Workbar	Workbar	16.24
25	@PolycomEMEA	Polycom EMEA	16.18
26	@biconnections	BIconnections	15.64
27	@AspenInstitute	The Aspen Institute	15.31
28	@GoCatalant	Catalant	14.67
29	@THW_Research	TheHRISWorldResearch	14.6
30	@SHEROESIndia	SHEROES	14.51
31	@Blueprint	Blueprint	14.07
32	@CushWakeUK	Cushman & Wakefield	13.47
33	@SavvyYPPodcast	TheSavvyYP.com	13.2
34	@EdGameTec	EdTech	12.86
35	@BoxHQ	Box	12.65
36	@Swiiitch	Switch Collective	12.45
37	@ADP	ADP	12.23
38	@Getting_Smart	Getting Smart	12.2
39	@CurationSuite	Curation Suite	12.11
40	@lavorofuturo	Future of Work	12.05
41	@CircuitHQ	Circuit	11.82
42	@BeingExample	Being Example	11.81
43	@freelancer	Freelancer.com	11.7
44	@WORKshift	WORKshift	11.57
45	@stratandbiz	strategy+business	11.52
46	@mercer	Mercer	11.43
47	@thehrisworld	The HRIS World	11.37
48	@OuiShare	OuiShare	11.21
49	@thinkDIF_	DIF	11.06
50	@OReillyMedia	O’Reilly Media	11.05

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around future of work.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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