February 27, 2023
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming...
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
June 15, 2021
Peter is an expert in customer experience (CX) management and CRM, delivering value and efficiencies through the systemic management of one of the key assets of any B2C, B2B or Intermediated...
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.Last week we covered the what and why and this week we're going to...
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...
March 1, 2017
We live in a technology obsessed society where your average millennial's reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases,...
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
February 9, 2017
As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from...
January 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...
December 29, 2016
It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...
November 24, 2016
I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing...
November 10, 2016
Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you're aiming to appeal to an array of...
