Interview with Tiffani Bova
February 13, 2018
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity...
Tag
influencer marketing
Are Your Influencers Buying Their Followers?
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.The article...
Interview with Carolina Rudinschi
January 30, 2018
Carolina Rudinschi, Ph.D. is the Co-founder of IIoT-World.com, the first Global Digital Media Outlet dedicated 100% to Connected Industry, Industrial Internet of Things, Industry 4.0. In less than...
Interview with Elizabeth Lumley
January 29, 2018
Liz Lumley is a global specialist commentator on global financial technology or ‘FinTech’. She has spent over 20 years working in the financial technology space, most recently as Managing...
Interview with Caroline Wong
January 25, 2018
Caroline Wong is the Vice President of Security Strategy at Cobalt. Caroline’s close and practical information security knowledge stems from broad experience as a Cigital consultant, a Symantec...
Interview with Sarah Hill
January 25, 2018
Immersive media entrepreneur at the intersection of virtual reality, story, neurofeedback, and spirituality. National Edward R. Murrow, NAB Service to America and 12 time mid-America Emmy...
Interview with Alicia Asín
January 23, 2018
Alicia Asín is CEO and co-founder of Libelium, a Spanish IT company which designs and manufactures technological solutions for smart cities and the Internet of Things (IoT).
She is a computer...
Interview with Nuria Oliver
January 19, 2018
Nuria Oliver, is Director of Research in Data Science at Vodafone, Chief Data Scientist at Data-Pop Alliance and Chief Scientific Advisor at the Vodafone Institute. She has over 20 years of...
Interview with Lisa Seacat DeLuca
January 19, 2018
Lisa Seacat DeLuca is a Distinguished Engineer for IBM Watson Internet of Things where she leads a team called the App Factory, focused on bringing IoT use cases to market. Lisa holds a Masters of...
Interview with Dorota Zimnoch
January 18, 2018
Dorota Zimnoch is an international fintech and insurtech expert and the Top50 global influencer. As a founder of Zing Business Consulting, Ms. Zimnoch advises corporate boards in the financial...
Interview with Moni Oloyede
January 18, 2018
Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and...
Influencer Marketing: The Power of the "Micro-Moment"
January 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying...
Interview with Devie Mohan
January 15, 2018
Devie is a fintech marketing strategy and research professional with years of experience working with industry giants and startups. She has worked in strategy, marketing and analysis roles in firms...
Interview with Cory Munchbach
January 12, 2018
Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Prior to...
Interview with Maxine Mackintosh
January 11, 2018
Maxine is a researcher working at the intersection of data science and dementia at University College London. Her PhD involves mining medical records for new predictors for dementia. She is...
Interview with Penny Crosman
January 10, 2018
Penny Crosman is Editor at Large at American Banker. Prior to taking on this role, she was Editor in Chief of Bank Technology News and Technology Editor of American Banker. She has held senior...
Interview with Sujan Patel
January 5, 2018
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of...
Interview with Christina Kehl
January 4, 2018
Christina Kehl co-founded SWISS FINANCE STARTUPS (SFS), Switzerland’s first association of fintech startups, in 2014 while she was COO at Knip AG. Knip is the first mobile-based insurance broker...
7 Ways you can Engage with Your Influencers
December 14, 2017
Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement...
Interview with Mari Smith
December 13, 2017
Mari Smith is often referred to as the “Queen of Facebook” and is widely recognized as one of the world’s foremost experts on Facebook marketing. She is a Forbes’ top Social Media Power...
Interview with Rachel Miller
December 11, 2017
Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her social strategy has achieved global recognition working...
Interview with Mark Schaefer
December 11, 2017
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. As Executive Director...
5 Things to Do Now to Prepare For Influencer Marketing in 2018
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
Interview with Daniel Newman
November 24, 2017
Daniel Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. His work has appeared in leading media outlets around the...