October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
October 4, 2017
2016 was a pivotal year for the virtual reality industry, with almost 100 million VR units shipped worldwide. We analysed the conversation back then in this blog post, and we wanted to revisit the...
September 29, 2017
Dr. Monica Burns is an Curriculum and EdTech Consultant, Apple Distinguished Educator and Founder of ClassTechTips.com. As an educator, Monica was part of her school’s Federal Magnet Funding...
September 29, 2017
Brian Solis is the Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and...
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
September 26, 2017
Bernard Marr is an internationally best-selling business author, keynote speaker and strategic adviser to companies and governments. He is one of the world’s most highly respected experts when it...
September 26, 2017
Kerry Gallagher is a Digital Learning Specialist at St. John’s Prep in Danvers, Massachusetts. She is also Director of K-12 Education for ConnectSafely, a non-profit based in Silicon Valley...
September 22, 2017
Mark Fidelman is the CEO for Fanatics Media, a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark has been named a 2016 Top 20 influencer of CMOs by Forbes...
September 21, 2017
Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry...
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
September 19, 2017
John Nosta was recently named as the number one influencer in health tech. He is a THINKER focused on the world of SCIENCE, MEDICINE and INNOVATION. He is regarded as one of the top global...
September 18, 2017
Spiros Margaris is a Venture Capitalist and Thought Leader in the FinTech and InsurTech scenes. He is ranked No. 1 FinTech and No. 2 InsurTech global influencer by Onalytica, and he...
September 18, 2017
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). Doug has written a lot about content...
September 15, 2017
Oliver is a Senior Technology Executive with 25+years of influential leadership in different industries (High Tech and Financial Service) with UBS, SAP, Allianz, Deutsche Bank, and IBM. He is a...
September 15, 2017
Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing,...
September 14, 2017
Bill McCabe spent his early career as a CPA with a major accounting firm. What he learned from accounting is that he didn’t want to spend his whole life doing it. That knowledge engendered a...
September 14, 2017
As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and...
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
September 11, 2017
Ron Shevlin leads research at Cornerstone Advisors including the Cornerstone Performance Report and the Insight Vault. Cited often in the industry press, Ron is the author of Smarter Bank and a...
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...
September 5, 2017
With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly...
September 4, 2017
Alexandra is an internet of things consultant with an interaction & product design background. She is also the founder of the Good Night Lamp, a family of internet-connected lamps for your global...
August 31, 2017
Michael Brenner is a globally-recognised keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for...
August 30, 2017
As an agency CEO, Lee is actively developing new marketing offerings, strategies and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a...
