Tag
influencer relationship management
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
August 9, 2019
To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...
May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
April 9, 2019
*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.*
The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...
July 26, 2018
TLDR:Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs
Regulatory hurdles mean sharing content and mobilising influencers becomes a...
July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
June 13, 2018
Mummy bloggers continue to command dedicated followings in their millions, and the main reason for this is readers appreciate the honesty and authenticity of their posts. A real mother, blogging...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.The article...
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
