Interview with Thomas C. Murray
October 16, 2017
Thomas C. Murray serves as the Director of Innovation for Future Ready Schools at the Alliance for Excellent Education located in Washington, DC. He has testified before the United States Congress...
Tag
influencer
Interview with Maggy Woodley
October 13, 2017
Maggy Woodley started the popular Easy Crafts for Kids blog www.redtedart.com 7 years ago. Since then she has create an amazing resource of child friendly crafts for all the family to enjoy. The...
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
Interview with Mike Tholfsen
October 10, 2017
Mike Tholfsen is a Principal Product Manager on the Microsoft Education team focusing on OneNote Class and Staff Notebooks, Learning Tools and Microsoft Teams. He is a 22 year veteran at Microsoft...
Interview with Jaime Casap
October 9, 2017
Jaime Casap is the Education Evangelist at Google. Jaime evangelizes the power and potential of technology and the web as enabling and supporting tools in pursuit of promoting inquiry-driven...
Interview with Tamara McCleary
October 6, 2017
Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specialising in social media brand amplification, influencer marketing, and thought leadership.
As an internationally...
How to Measure Influencer Marketing Success and ROI
October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
Interview with Monica Burns
September 29, 2017
Dr. Monica Burns is an Curriculum and EdTech Consultant, Apple Distinguished Educator and Founder of ClassTechTips.com. As an educator, Monica was part of her school’s Federal Magnet Funding...
Interview with Brian Solis
September 29, 2017
Brian Solis is the Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and...
How to Nail Your Influencer Engagement
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
Interview with Bernard Marr
September 26, 2017
Bernard Marr is an internationally best-selling business author, keynote speaker and strategic adviser to companies and governments. He is one of the world’s most highly respected experts when it...
Interview with Kerry Gallagher
September 26, 2017
Kerry Gallagher is a Digital Learning Specialist at St. John’s Prep in Danvers, Massachusetts. She is also Director of K-12 Education for ConnectSafely, a non-profit based in Silicon Valley...
Interview with Mark Fidelman
September 22, 2017
Mark Fidelman is the CEO for Fanatics Media, a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark has been named a 2016 Top 20 influencer of CMOs by Forbes...
Interview with Zontee Hou
September 21, 2017
Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry...
Where are Your Target Audience Being Influenced?
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
Interview with John Nosta
September 19, 2017
John Nosta was recently named as the number one influencer in health tech. He is a THINKER focused on the world of SCIENCE, MEDICINE and INNOVATION. He is regarded as one of the top global...
Interview with Spiros Margaris
September 18, 2017
Spiros Margaris is a Venture Capitalist and Thought Leader in the FinTech and InsurTech scenes. He is ranked No. 1 FinTech and No. 2 InsurTech global influencer by Onalytica, and he...
Interview with Doug Kessler
September 18, 2017
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). Doug has written a lot about content...
Interview with Oliver Bussmann
September 15, 2017
Oliver is a Senior Technology Executive with 25+years of influential leadership in different industries (High Tech and Financial Service) with UBS, SAP, Allianz, Deutsche Bank, and IBM. He is a...
Interview with Neal Schaffer
September 15, 2017
Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing,...
Interview with Bill McCabe
September 14, 2017
Bill McCabe spent his early career as a CPA with a major accounting firm. What he learned from accounting is that he didn’t want to spend his whole life doing it. That knowledge engendered a...
Interview with Ann Handley
September 14, 2017
As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and...
How to Identify Your Target Influencers
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
Interview with Ron Shevlin
September 11, 2017
Ron Shevlin leads research at Cornerstone Advisors including the Cornerstone Performance Report and the Insight Vault. Cited often in the industry press, Ron is the author of Smarter Bank and a...