Interview with Jan Matthes
May 6, 2021
Jan Matthes is Chief Product Manager and head of product management in SAP Business ByDesign Cloud ERP. Besides leading the overall strategy he is subject matter expert in various topic like...
Tag
sales
The Employee Advocacy Magic Question: “What’s in it For Me?”
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:They are not sure what content they are allowed...
Interview with Joanne Moretti
March 27, 2019
With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles, Sales GM roles as well as full P&L roles, at various Fortune 500 companies, Joanne is a world-class...
Interview with Brian Moran
August 7, 2018
Brian has spent the last 20+ years helping America’s entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall...
Interview with Tiffani Bova
February 13, 2018
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity...
Influencer Marketing: The Power of the "Micro-Moment"
January 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying...
Interview with Daniel Newman
November 24, 2017
Daniel Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. His work has appeared in leading media outlets around the...
Interview with Melonie Dodaro
November 21, 2017
Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and...
Interview with Tim Hughes
November 20, 2017
Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in...
Social Selling 2015: Top 100 Influencers & Brands
January 28, 2015
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true...