Telecoms: Top 100 Influencers and Brands

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. This is expensive and may only deliver limited returns.

According to a recent article the sharp increase in mobile data uptake over the last eight years has not delivered a similar increase in the profits and performance. The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. In China, operator rollouts of 4G are reaching their peak. Meanwhile, in the US, both Verizon and AT&T have announced their intention to slow down their capital spending after years of intense 4G investment.

This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges. In order to remain competitive, telecom providers must focus on maximising revenue from existing customers by delivering excellent customer experiences.

MAPPING THE TELECOMS COMMUNITY

We were very interested in seeing which telecoms professionals and brands were leading the online discussion, so we analysed over 1.4M  tweets matching the following query: “telecommunication OR telecoms OR ((communication OR communicating) AND (tech OR technology OR technologies OR IT OR ICT OR digital OR electronic OR mobile OR telephone OR radio OR satellite)) OR e-communcation OR e-comms OR ecomms OR “e communication” OR “e comms” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM:

#Telecoms: Top 100 Influencers and Brands

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If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Telecoms. It was interesting to find a mix of thought leaders, politicians and journalists as well as brand representatives on the list. Be sure to hit the download now button below to download the full report.

 

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@rsprasad	Ravi Shankar Prasad	100
2	@caparsons	caparsons	96.27
3	@ggreenwald	Glenn Greenwald	96.25
4	@mpechberty	Matthieu Pechberty	91.68
5	@KevinBankston	Kevin Bankston	91.26
6	@Marie_a_Paris	Marie Mawad	90.77
7	@csoghoian	Christopher Soghoian	90.71
8	@nixxin	Nikhil Pahwa	90.33
9	@TurnbullMalcolm	Malcolm Turnbull	88.59
10	@ManuBaigorri	Manuel Baigorri	88.55
11	@eziomauro	Ezio Mauro	88.31
12	@MattCampbel	Matthew Campbell	87.17
13	@maspeb	Mónica Aspe Bernal	86.42
14	@MCCob	Marc BRICE (MC Cob)	85.27
15	@ValaAfshar	Vala Afshar	85.12
16	@DanishKh4n	Danish Khan	84.74
17	@labboudles	Leila Abboud	84.53
18	@fabiomoioli	Fabio Moioli	74.43
19	@rvp	RaviVisvesvaraPrasad	74.31
20	@mrkoot	Matthijs R. Koot	74.27
21	@alanburkittgray	Alan Burkitt-Gray	74.13
22	@LabardiniA	Adriana Labardini	74.06
23	@rnormand	Reinaldo Normand	73.89
24	@milinddeora	Milind Deora	63.75
25	@williampm	william Peña	63.71
26	@ElsaBembaron	Elsa Bembaron	63.62
27	@jeanlucbeylat	jean-luc beylat	63.47
28	@fcc_cio	David A. Bray	63.42
29	@janerygaard	Jane Rygaard	63.22
30	@mfromow	Mario Fromow	63.16
31	@LOMBARDI_GLORIA	Gloria Lombardi	63.13
32	@AjitPaiFCC	Ajit Pai	63.11
33	@szarabi	Siddharth Zarabi	63.08
34	@SebaRousseau	Seba Rousseau	53.04
35	@bortzmeyer	Stéphane Bortzmeyer	53.03
36	@Mony_de_Swaan	Mony de Swaan	52.94
37	@RichSimmondsZA	Rich Simmonds	52.9
38	@pmarca	Marc Andreessen	52.68
39	@FabienneSchmitt	Fabienne Schmitt	52.68
40	@huichalaf	Pedro Huichalaf Roa	52.66
41	@reesmarc	marc rees	52.63
42	@Heavy_Reading	Heavy Reading	52.62
43	@_GaLaK_	Nicolas	42.48
44	@pcarvajalnunez	Patricio Carvajal	42.46
45	@VaniaGroRdz	Vania Guerrero	42.43
46	@Davidramli	David Ramli	42.33
47	@gicvd	Giovanni Iodice	42.33
48	@mediatelecom	Mediatelecom	42.32
49	@claraluzalvarez	Clara Luz Alvarez	42.26
50	@PatrickGoss	PatrickGoss	42.2

 

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. It was interesting to note that many of the telecoms giants such as AT&T, Verizon, Orange and O2 do not make the list. These brands do not engage in telecoms conversations, preferring to use Twitter for promotions and competitions.

Be sure to download the full analysis for free to get an idea of who are most influential telecoms brands!

TOP 100 BRANDS

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@bouyguestelecom	Bouygues Telecom	100
2	@parlem_telecom	parlem	94.43
3	@Mines_Telecom	Mines-Télécom	87.83
4	@IFT_MX	IFT	73.6
5	@ITU	ITU	66.66
6	@TIM_Official	TIM Official	52.03
7	@mtnug	MTN Uganda	52
8	@ArnetOnline	ArnetOnline	51.66
9	@ETTelecom	ET Telecom	50.66
10	@totaltelecom	Total Telecom	50.55
11	@Telstra	Telstra	48.3
12	@Amdocs	Amdocs	47.14
13	@CNT_EC	CNT	47.06
14	@hpnfv	HP OpenNFV	46.89
15	@Via_Satellite	Via Satellite Mag	46.58
16	@TelecomPTech	Télécom ParisTech	36.48
17	@OpenMedia_ca	OpenMedia.ca	36.3
18	@citizenlab	citizen lab	36.25
19	@telecomitaliaTw	TelecomItaliaGroup	36.17
20	@BboxMag	Bbox-Mag	35.86
21	@IAMMAROCTELECOM	IAM – Maroc Telecom	35.85
22	@TelecomBretagne	Télécom Bretagne	35.8
23	@telecomlead	telecomlead	35.23
24	@EE	EE	35.16
25	@Fer_Borjon	Fernando Borjón	25.07
26	@CommsAu	Dept. Communications	25.05
27	@Alcatel_Lucent	Alcatel-Lucent	25.03
28	@ETNOAssociation	ETNOAssociation	24.99
29	@FierceWireless	FierceWireless	24.68
30	@FASTWEBHelp	FASTWEB Help	24.67
31	@rcrwirelessnews	RCR Wireless News	24.04
32	@BERECeuropaeu	BEREC	23.93
33	@ericsson	Ericsson	23.6
34	@tech_mahindra	Tech Mahindra	23.5
35	@CIOonline	CIO.com	23.46
36	@BTCare	BT	23.45
37	@DigitalAgendaEU	Digital Agenda	23.32
38	@PipelineWire	Pipeline	23.18
39	@TelecomTalk	Telecom TALK	23
40	@TiscaliHelpDesk	Tiscali Help Desk	12.72
41	@FierceTelecom	Fierce Telecom	12.66
42	@FFTelecoms	FFTelecoms	12.62
43	@Correos_Ecuador	Correos del Ecuador	12.57
44	@4Gmark	4Gmark	12.56
45	@FondationTlcom	Fondation Télécom	12.49
46	@TelecomSudParis	Telecom SudParis	12.44
47	@JuniperNetworks	Juniper Networks	12.43
48	@Liberationtech	Liberationtech	12.43
49	@IncubTelecomSP	Incubateur	12.33
50	@airtelnews	Bharti Airtel	12.28

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable Tech, Internet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMODisclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around telecoms. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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