Enterprise-Ready Influence
We help enterprise marketing teams build trust, accelerate demand, and
prove business impact through relationship-led influencer marketing.
End-to-end services, backed by data and real expertise.
Enterprise B2B Influence: This Is How We Do It.
We’re opinionated about B2B influencer marketing (years of industry experience will do that to you). We know what the most successful programs have in common:
Start with Strategy
You can’t build a palace without a blueprint. And you can’t build a long-term influencer program without a plan that fits your needs, capabilities, and goals.
Cultivate Relationships
If you’re starting from scratch with each campaign, you’ll drown in duplicated effort. Successful programs build ongoing relationships with influencers, creating a community that grows over time.
Focus on Results
Influencer programs are great for awareness. But that’s just the beginning. They can and should produce measurable business outcomes (yes, we mean revenue). We build in measurement and optimization to make sure our influencer strategies deliver.
Full Service. Fully Supported.
If it’s part of B2B influencer marketing, we can do it. Yes, even that. That, too. Our managed services keep you up and running, informed, and improving at every stage.
Influencer Strategy
“One size fits all” is a myth. Let’s build a program that fits your brand.
What do you want your brand to be known for? Who are you trying to reach? What do you want them to do when you reach them?
We’ll work with your team to answer these questions. Then we’ll build a program that fits your needs, wants, and priorities.
We design strategies that identify the intersection of your business priorities, search demand, and influencer expertise. Every program is developed in partnership with your team to ensure it’s working toward your overall marketing objectives.
What’s included:
- Strategic approach & KPIs
- Key topics and content strategy
- Influencer mix recommendations
- Always-on and campaign planning
Influencer Discovery
Find the truly influential. Avoid the risks.
Our team identifies the influencers who align with your mission and values—and who are already engaging your most valuable audience. Then we thoroughly vet each one, ensuring there are no brand-tarnishing surprises in their past or present content.
What’s included:
- Brand-approved target list
- Comprehensive vetting process
- A mix of influencer types for multiple objectives
Influencer Nurturing
Because you can’t start a relationship with a cold call.
The most influential thought leaders are flooded with random requests. So we don’t do cold outreach. We start by publishing long-form content that sincerely honors influencers’ expertise and contributions. These recognition posts make it easier to make contact and build relationships.
As a bonus, they’re usually top traffic drivers for a website or blog.
What’s included:
- Recognition blog posts
- Quote sourcing
- Guides for social promotion
- Outreach when content goes live that encourages influencers to promote it
Influencer Activation
Do you know the top thought leaders in your industry? We do.
We’ve spent years building relationships with the most sought-after influencers in countless industries.
Want to work with them?
We manage outreach, securing, content collection, and promotion, so you can hit critical campaign deadlines.
What’s included:
- Influencer outreach & securing
- Content briefings & coaching
- Project management
- Ongoing campaign support
Management & Payments
“Negotiating payments is the most fun part of influencer marketing.”
–No One, Ever.
Influencers deserve compensation. But that doesn’t have to mean headaches. We handle the vendor onboarding, fee negotiations, and payment. That means less busywork for your team and a smoother, more efficient process for everyone.
What’s included:
- Fee negotiation
- SOW creation & governance
- Influencer onboarding
- Payment processing
Program Measurement
The story of your success, in fluent executive-speak.
It’s not enough for your program to be successful. You need to make your business case to the C-suite. We’ll help you measure success across the entire funnel, with custom benchmarks that fit your goals and beautiful reports that tell the story.
What’s included:
- Custom benchmark setting
- Direct influencer data collection
- Performance vs. prior tactics
- Executive-ready reporting
Dedicated Consultancy
Our team is your team. (Mi equipo es su equipo)
All of our managed services include dedicated consultants to guide and project manage your program. We’re here to supercharge, augment and lift up your team with the latest best practices.
What’s included:
- Set hours of monthly support
- Regular program sync calls
- Expert consulting
- Project management support
You’re in good hands
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