IT Service Management: Top 100 Influencers and Brands

IT service management describes a strategic approach for designing, planning, delivering, managing and improving the way IT is used within an organization. Some of the best examples of ITSM methods are change management, capacity planning, configuration management, disaster recovery, performance management and availability management. The goal of every IT Service management framework is to ensure that the right processes, people and technology are in place so that an organization can meet its business goals.

The IT service management applications market is expected to reach $2 billion by 2020, compared with $1.6 billion in 2015 at a compound annual growth rate of 4.0%.

WHAT ARE THE EXPERTS SAYING?

We reached out to some of the top influencers on our list to ask them for their views on IT service management. We spoke to Ian Moyse (#1), Lonnie McRorey (#2), Stephan Mann (#4), Claire Agutter (#9), Stuart Rance (#12) and Jar od Greene (#19) . Be sure to follow them to stay up to date on the best content and resources on IT service management.

Ian Moyse – Board Director Eurocloud UK & Cloud Industry Forum

“This market segment is evolving fast and accelerating as businesses have increased pressure to deliver high quality customer service and self service capabilities both to internal and external customers, in B2B and B2C environments. Users expectations of service quality and response is higher than ever before, driven by an environment of apps, online e-commerce and consumable tech. Therefore the enabling tech combined with process and people has to be more efficient and aligned than ever before.”

Lonnie McRorey – Tech EcoSystem R&D at ArkusNexus
“Users are consuming software at a massive scale than previous years, and the trend is exponentially growing. This means that the IT Department will have to run at greater efficient and optimized levels than ever before. By democratizing IT Service Management, companies will be able to implement ideas and processes across the entire ecosystem, thus (IT) Service Management will be at the nucleus of every successful company. CIO’s are already taking the CEO seat across modern data driven organizations and the engine that will help this new breed of leadership will be a symbiotic (IT) Services Management department that will deliver continuous services across the enterprise while fortifying partner relationships.”

Stephan Mann – Principal Analyst and Content Director at ITSM.tools
“People need to realize, or remember, that ITSM is so much more than IT service desk. Then they need to understand that ITSM is so much more than the processes covered by ITIL, the popular ITSM best practice framework. That instead ITSM is about delivering IT as a service which, in 2016 and beyond, means keeping up with the employee and customer consumer-world-driven expectations of service and support. It’s currently one of the biggest challenges for IT(SM) professionals – understanding what customer experience (CX) is, that it’s relevant inside the organization as well as outside, and what they need to do about it.”

Claire Agutter – Founder of ITSM Zone
“2016 has been the year when IT service management has changed beyond all recognition. Organisations large and small are looking at emerging practices like DevOps and agile service management and asking “can this help us do our job better?” In the next 5 years, I’m expecting to see ITSM continue to evolve to deliver good IT faster and meet business needs. ITSM experts will need to re-skill and keep learning in order to stay relevant, consultancy models will change and IT departments will converge with the businesses they serve.”

Stuart Rance – Owner at Optimal Service Management Ltd
“IT service management isn’t really about how you manage IT services, it’s about how you create value by ensuring your customers have great experiences, without having to use resources that you can’t afford”

Tony Price – Director WW IT4IT Strategic Consulting at Hewlett Packard Enterprise
“IT Service Management (ITSM) is a constant. There has been and will always be a need for it, but will the ITSM of today look the same in the next five years? Almost certainly not! The way we deploy, operate and continually improve ITSM has massively changed over the last five years and will continue to do so in the future. Who would have thought that ITSM Software would be utilising real time analytics, big data, social media and robotics, but this is the reality of today! Change will also be driven by the fact that we live in a world where almost everything is required on demand. Organisations and individuals are simply not prepared to wait as they need to see instant value to remain competitive and “in the game”. Everyone wants everything better faster cheaper and safer and ITSM is no exception. So buckle up as the ride is only just starting and thing will start to move very very fast!”

Jar od Greene -Vice President of Product Marketing at Cherwell Software
“The notion that IT doesn’t matter anymore is particularly frustrating because everyone in the business is a technology expert, until something stops performing the way it’s supposed to. This represents a clear call to action for IT leaders, who have to shift from service providers to service brokers, who can ensure the business can connect to technology solutions safely and securely, in ways that empower, and not impair. ITSM provides the framework to accomplish those objectives and the future has never been brighter.”

TOPIC ANALYSIS

We were interested in seeing which topics were spoken of the most in the context of IT service management, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January – 3rd October 2016 and counted the number of times various topics were mentioned to create a topic share of voice pie chart:

The most popular topic mentioned in tweets and blogs by the top IT service management influencers by a long way was Cloud with a 52% share of voice, illustrating the massive importance of Cloud services within ITSM. Security was the 2nd most popular topic with 24% of all topic mentions among the top ITSM influencers and brands, proving how data security is of paramount importance in the ITSM market. The 3rd most popular topic among the ITSM influencers was Design with a 4% share of voice, illustrating the importance of design in the processes and supporting procedures within ITSM activities. Support also received a 4% share of voice followed by Delivery, Infrastructure, Planning and Information Technology Infrastructure Library (ITIL) all with a 3% share of all topic mentions. Lastly the topic of Control received a 2% share of all mentions among the top 100 IT service management influencers and brands.

MAPPING THE COMMUNITY

We were very interested in seeing which brand and individuals were leading the discussion around IT service management, so we analysed over 21K tweets from mentioning the key words: “IT Service Management OR ITSM OR ITServiceManagement OR ITOM OR IT Operation Management OR ITOperationManagement”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with number one individual Ian Moyse at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 3 brand Service Desk Institute at the centre and all the conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in IT service management. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@imoyse	Ian Moyse – FInstSMM	Eurocloud UK & Cloud Industry Forum	100
2	@InnovationDev	Lonnie McRorey	ArkusNexus	44.89
3	@ArkangelScrap	ArkangelScrap	Ascendeo France	40.23
4	@stephenmann	Stephen Mann	ITSM Tools	36.46
5	@roomeezon	Imran Hafeez Panhwar	Government of Pakistan	34.13
6	@ITSM_Jayne	Jayne Groll	ITSM Academy	25.47
7	@VigilantGuy	Matt Hooper	Landesk	25.3
8	@dougtedder	Doug Tedder	Tedder Consulting	25.01
9	@ClaireAgutter	Claire Agutter	ITSM Zone	23.37
10	@barclayrae	Barclay Rae	Barclay Rae Consulting	22.75
11	@kaimarkaru	Kaimar Karu	AXELOS	19.04
12	@StuartRance	Stuart Rance	Optimal Service Management	17.91
13	@Joe_the_IT_guy	Joe The IT Guy	SysAid Technologies.	15.47
14	@OttLegalRebels	Marc R Gagné MAPP	Gagné Legal Services	15.29
15	@TonyPriceAtWork	Tony Price	Hewlett Packard Enterprise	15.09
16	@EricTTung	Eric T. Tung	Social Media Association of Houston	14.95
17	@evanderburg	Eric Vanderburg	JURINNOV	14.83
18	@RobertEStroud	Robert Stroud	Forrester Research	12.54
19	@jarodgreene	Jarod Greene	Cherwell Software	12.27
20	@stevie_chambers	Chamberz	Viewyonder	11.29
21	@jkowall	Jonah Kowall	AppDynamics	11.07
22	@sureshgp	Suresh GP	Taub Solutions	10.66
23	@SophieDanby	Sophie Danby	Socommunity Ltd.	10.6
24	@ITSM_Lisa	Lisa Schwartz	ITSM Academy	10.3
25	@SDIOllie	Ollie O’Donoghue	The Service Desk Institute	10
26	@JamesWMacintyre	James Macintyre	Plus Dane	9.54
27	@gobbymidget	Rebecca Beach	Dimity Consulting	9.45
28	@ryanrogilvie	Ryan Ogilvie	Inter Pipeline	9.38
29	@MauricioCorona	Mauricio Corona, PhD	NYCE, BP Gurus	9.13
30	@JonHall_	Jon Hall	BMC	8.94
31	@gamingpaul	GamingWorks	GamingWorks	8.82
32	@Mainville	David Mainville	Navvia	7.98
33	@patb0512	Patrick Bolger	Hornbill	7.69
34	@gtsanker	Greg Sanker	Oregon Department of Administrative Services	7.58
35	@IanAitchison	Ian Aitchison	Landesk	7.5
36	@TroyDuMoulin	Troy DuMoulin	Pink Elephant	7.48
37	@EarlBegley	Earl Begley	San Francisco International Airport	7.37
38	@RoyAtkinson	Roy Atkinson	UBM, Clifton Butterfield, HDI	7.35
39	@gerardblokdijk	gerardblokdijk	The Art of Service	7.24
40	@vawns	Vawns Murphy	Micro Focus	7.23
41	@sandrinea	Sandrine Avenier	EasyVista	7.17
42	@ChannelSw	Rob Watson	HPE	7.04
43	@jimoiduts	Jim Studio	Google	6.96
44	@JulienDriod	Julien DRIOD	Advertaz	6.7
45	@Karen_Ferris	Karen Ferris	Macanta Consulting	6.66
46	@ShayneHigdon	Shayne Higdon	BMC	6.56
47	@MarlonMolina	Marlon Molina	IDG Communications	6
48	@theitskeptic	Rob England	Two Hills Ltd	5.9
49	@LeifssonElvar	Elvar Leifsson	Amazon Echo	5.82
50	@syscokid87	Mark Bradley	HPE	5.61

TOP 100 BRANDS

We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about IT service management. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in IT service management.

DOWNLOAD THE FULL REPORT

Rank	Twitter Handle	Name	Influencer Score
1	@servicenow	ServiceNow	100
2	@adremsoftware	AdRem Software	39.09
3	@sdi_institute	ServiceDeskInstitute	35.46
4	@BMCSoftware	BMC Software	32.65
5	@IAITAM	IAITAM	28.36
6	@itSMFUK	ITSMF UK	27.79
7	@ITSMZone	ITSM Zone	26.68
8	@ServDirectors	ServiceDirectors.org	25.95
9	@HPE_ITSM	HPE ITSM	25.88
10	@Axios_Systems	Axios Systems ⚡	25.77
11	@GlobalKnowledge	Global Knowledge	24.93
12	@ITBusinessEdge	IT Business Edge	22.57
13	@releaseteam	ReleaseTEAM	22.33
14	@CranfordGroup	Cranford Group	21.36
15	@AXELOS_GBP	AXELOS Best Practice	21.22
16	@TechValidate	TechValidate	20.99
17	@LANDESK	LANDESK	16.58
18	@freshserviceapp	Freshservice	15.71
19	@DellSysMgmt	Dell Systems Mgmt	15.35
20	@HPE_Software	HPE Software	15.21
21	@devopsdotcom	DevOps.com	15.07
22	@IrishCompSoc	IrishComputerSociety	14.82
23	@AllThingsITSM	All Things ITSM	14.32
24	@dustcloud_io	Dust Cloud	13.12
25	@ITCrowdsource	IT Crowdsource®	12.74
26	@HokstadConsult	HokstadConsulting	12.51
27	@VivitWorldwide	Vivit Worldwide	12.38
28	@DOESsummit	DevOps Enterprise	12.36
29	@ThinkHDI	HDI Team	11.63
30	@INVICTASoftware	INVICTA Software	11.38
31	@ITSMAcademy	ITSM Academy	11.2
32	@GoNavvia	Navvia	11.1
33	@innova_scape	InnovaScape	11.02
34	@PinkElephantUK	Pink Elephant UK	10.9
35	@ciscoDC	Cisco Data Center	10.61
36	@DEVOPSINST	DevOps Institute	10.59
37	@InvGate	InvGate	10.39
38	@HEAT_Software	HEAT Software	9.6
39	@EasyVista	EasyVista	9.52
40	@theopengroup	The Open Group	9.39
41	@Provance	Provance	9.25
42	@SaaSMax	SaaSMAX	9.24
43	@SumerianIT	Sumerian	9.09
44	@ResultsPositive	ResultsPositive	8.61
45	@leanplc	Product Lifecycle	8.28
46	@nurelotraining	Nurelo	7.94
47	@itnovum	it-novum GmbH	7.81
48	@artofserviceIT	The Art of Service	7.83
49	@CRIP_ITIFORUMS	CRIP et ITIFORUMS	7.4
50	@IBMServiceMgmt	IBM Service Mgmt	7.31

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around IT service management.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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