Top 50 Influencers on Content Marketing

We carried out some analysis to bring you a list of the top 50 influencers on content marketing.

The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.

Learn more about the PageRank algorithm in this Wikipedia article.

There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.

The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.

UPDATE: For the latest version of our rankings, check out our lists on List.ly:

There are clearly many ways you can calculate these rankings. Do you have a preferred method? And why do you like it?

If you’re interested in any of our other rankings, you can take a look at our list of top 100 education blogs or top Big Data influencers.

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