Content Marketing Landscape 2014 – Top 200 Brands and Influencers

We’re back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.

The online debate on content marketing is driven by a huge number of individuals that have true passion for the discipline. People like Joe Pulizzi, Michael Brenner, Heidi Cohen, Jeff Bullas, Gerry Moran, Jay Baer, Ann Handley and many many more all create great content and make for a passionate online discussion on the topic. People are crucial to the content marketing debate but a lot of the discussion is also driven by brands. This is the main reason we have applied our same PageRank based methodology to all the brands out there talking about content marketing. We have tried to create a comprehensive landscape for everybody that is interested in the content marketing community. This list is also a way for people looking to find great thought leaders and influential companies in the online content marketing debate. If you are wondering how we approach influence and influencer marketing, give this article a try!

Below you can see the full network map of the entire debate with 400 twitter users (if you’re interested in this map, we can provide you with a vector PDF, just send us a tweet with your email and we’ll be happy to send it!)

Less talk, more influencers! Check below for the Top 50 Influencers and brands. Be sure to grab the free report that includes 200 thought leaders, 200 brands and their shiny network maps to see how they are all linked together in the debate.

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Top 50 Individuals

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@jeffbullas	Jeff Bullas	100
2	@GerryMoran	Gerry Moran	56.56
3	@BrennerMichael	Michael Brenner	53.1
4	@JoePulizzi	Joe Pulizzi	43.9
5	@leeodden	Lee Odden	33.96
6	@jaybaer	Jay Baer	32.89
7	@MarketingProfs	Ann Handley	28.35
8	@lieblink	Rebecca Lieb	27.47
9	@heidicohen	HeidiCohen	18.65
10	@Robert_Rose	Robert Rose	17.4
11	@annhandley	Ann Handley	17.18
12	@noyesjesse	Jesse Noyes	16.9
13	@ArnieK	Arnie Kuenn	16.54
14	@GlenGilmore	Glen Gilmore #SocBiz	16.11
15	@dougkessler	Doug Kessler	14.84
16	@JasonMillerCA	Jason A Miller	14.43
17	@TrentDyrsmid	Trent Dyrsmid	13.81
18	@MikeCorak	MikeCorak	11.6
19	@mnburgess	Mark Burgess	10.85
20	@TPLDrew	Andrew Davis	10.5
21	@Steveology	Steve Farnsworth	10.41
22	@MelonieDodaro	Melonie Dodaro	10.38
23	@franswaa	frank barry	9.91
24	@stonetemple	Eric Enge	9.35
25	@michelelinn	Michele Linn	9.29
26	@michellemanafy	Michelle Manafy	8.79
27	@carlijnpostma	Carlijn Postma	8.73
28	@FeldmanCreative	Barry Feldman	8.2
29	@larrykim	Larry Kim	8.11
30	@fusionspark	Russell Sparkman	8.02
31	@mike_allton	Mike Allton	7.99
32	@SFerika	Erika Heald	7.68
33	@martinjonesaz	Martin Jones	7.37
34	@PamDidner	Pam Didner	7.32
35	@Britopian	Michael Brito	7.32
36	@wxynot	DD Nadeau	7.29
37	@gurdeepd	Gurdeep Dhillon	7.2
38	@TheSalesLion	Marcus Sheridan	7.12
39	@scottabel	Scott Abel	6.77
40	@crestodina	Andy Crestodina	6.29
41	@madlemmingz	Ashley Faulkes	6.24
42	@tobymurdock	Toby Murdock	6.07
43	@jchernov	Joe Chernov	5.83
44	@JeffSheehan	Jeff Sheehan	5.41
45	@maggiejonezzz	Maggie Jones	5.34
46	@kimgarst	Kim Garst ツ	5.25
47	@irfanahmad1989	Irfan Ahmad	4.72
48	@DholakiyaPratik	Pratik Dholakiya	4.68
49	@tedbirk94	Ted Birkhahn	4.67
50	@cmcphillips	Cathy McPhillips	4.62

Top 50 Brands

The Top 50 brands is composed of excellent content marketing firms (NewsCred, Curata, Kapost, Toprank and many more) and also filled with content creators and curators such as SocialMedia2Day, Inc and Social Media Examiner. Be sure to grab the full top 200 (free!) to see where you or your competitor rank in the online #contentmarketing debate!

DOWNLOAD THE FULL REPORT

 

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@CMIContent	Content Marketing	100
2	@Econsultancy	Econsultancy	37.44
3	@kapost	Kapost	36.96
4	@newscred	NewsCred	29.74
5	@socialmedia2day	Social Media Today	27.33
6	@Marketingland	Marketing Land	25.66
7	@toprank	TopRankMarketing.com	24.95
8	@CoSchedule	CoSchedule App	19.98
9	@Inc	Inc.	19.95
10	@scoopit	Scoop.it	14.41
11	@SMExaminer	SocialMediaExaminer	14.41
12	@marketo	Marketo	14.01
13	@King_Content	King Content	11.65
14	@GrowWithOrganic	The Organic Agency	10.79
15	@GetCurata	Curata	10.24
16	@RivalIQ	Rival IQ	10.11
17	@CMO_com	CMO.com	9.88
18	@M2Bespoke	M2 Bespoke	9.65
19	@Uberflip	Uberflip	9.57
20	@LinkedInMktg	LinkedIn Marketing	8.45
21	@TrackMaven	TrackMaven	8.42
22	@YSmallBusiness	Yahoo Small Business	8.39
23	@trapit	Trapit	8.3
24	@relevance	Relevance	8.14
25	@skyword	Skyword	7.39
26	@sengineland	Search Engine Land	7.1
27	@canva	Canva	6.79
28	@Outbrain	Outbrain	6.61
29	@ethology	ethology	6.4
30	@AMA_Marketing	AMA	6.04
31	@onespot	OneSpot	5.86
32	@fusionmex	Fusion Experience	5.68
33	@eB2B_inbound	eB2B_Inbound	5.37
34	@iAcquire	iAcquire	5.36
35	@scribblelive	ScribbleLive	5.35
36	@ioninteractive	ion interactive	5.29
37	@altimetergroup	altimetergroup	5.1
38	@sejournal	SearchEngine Journal	4.88
39	@BuzzSumo	BuzzSumo	4.78
40	@FathomOnline	Fathom	4.5
41	@readz	Readz	4.41
42	@MSocialBusiness	Max. Social Business	4.39
43	@Peppercomm	Peppercomm	4.36
44	@CoimbatoreSMO	Coimbatore Social	4.15
45	@Vocus	Vocus	4.1
46	@Brafton	Brafton	4.06
47	@Onboardly	Onboardly	3.97
48	@semrush	SEMrush	3.97
49	@MahlabMedia	Mahlab Media	3.9
50	@orbiteers	Orbit Media	3.89

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as B2BMarketing, IoT, Wearable tech …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time, right here.

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