Top 100 Most Influential UK and US Mummy Bloggers

Mummy bloggers continue to command dedicated followings in their millions, and the main reason for this is readers appreciate the honesty and authenticity of their posts. A real mother, blogging about family life and giving accounts of their life with children and all that entails makes for engaging conversation.

Mummy bloggers and their fans are among the most highly connected support networks of all accounts on social media and forums. For brands looking to promote their products or services Mummy bloggers are a popular, trustworthy way of spreading your message. This message will be perceived in an authentic way that is more effective than traditional advertising due to the power of personal recommendation.

We analysed all the posts by Mummy Bloggers from 12th June 2017 – 12th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Posts about Money Saving tips, budgeting, gifts, competitions, coupons and giveaways were the most popular among the top 100 mummy bloggers with a 26% share of voice. Posts on the topic of Travel were the 2nd most popular among the mummy bloggers with a 19% share of voice. Travel posts typically included reviews and recommendations for places that are child friendly, and tips on how to prepare for your holiday and what to pack.  Food was the third most popular topic among the mummy bloggers. Discussions on best recipes were very popular, but interestingly we also saw an increase in posts mentioning “dairy-free”, “gluten-free” and “allergy-friendly”. Posts on food represented 11% of the whole conversation. The fourth most popular topic was Parenting with a 9% share of voice. Posts on parenting included tips on child safety, dealing with sleep problems, how to get your kids to help out around the house and nurturing healthy relationships with your children. Home and Interior was the fifth most popular topic among the mummy bloggers with posts typically focusing on ideas for home improvements, renovations, space saving tips, as well as posts about furniture and interior design. Posts on Babies counted for 7% of the overall conversation, these posts typically included mentions of early learning toys, breastfeeding, milestones (what should babies do and when), as well as practical tips such as which car seats to buy. Education posts included mentions of developmental tools such as books and apps. Home schooling was a popular area for discussion, as well as posts about helping your kids keep up to date with their school and home work. Health and Wellness posts counted for 6% of the conversation, including advice on getting the right source of vitamins and minerals, how to get a better nights sleep, fitness, losing weight and going to the doctors  / dentists. Pregnancy posts were focused on child birth, how being pregnant affects your body, as well as fertility treatments such as IVF, egg freezing and stem cell collection. Finally the topic of Mental Health represented 2% of the conversations among mummy bloggers, posts typically included mentions of post-natal depression, autism in children, anxiety and stress.

Below is a list of the top 25 UK Mummy Bloggers. If you want to see who ranks from 1-50 be sure to download the full report by clicking download!

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Rank	Twitter Handle	Name	Blog	Influencer Score
1	@Lollinski	Colette Burgess	Going On An Adventure	100
2	@genuineplacebo	Donna Wishart	What The Red Head Said	73.96
3	@AttachmentMumma	Leta Elliott	Attachment Mummy	68.12
4	@susankmann	Susan Mann	Susan K. Mann	63
5	@Katykicker	Katy Kicker	Katy Kicker	62.96
6	@AMummyToo	Emily Leary	A Mummy Too	61.56
7	@NorthumMam	Kim Carberry	Northumberland Mam	59.28
8	@tobyandroo	Harriet Shearsmith	Toby And Roo	58.16
9	@LeCoindeMel	Mel Knibb	Le Coin de Mel	58.07
10	@lindahobbis	Linda Hobbis	Mother Distracted	56.58
11	@PinkOddy	Joy Jackson	The Sensory Seeker	56.15
12	@lifeunexpected2	Chloe Ciliberto	Life Unexpected	52.75
13	@littleboo_21	Sarah Anguish	Boo Roo and Tigger Too	51.63
14	@clemmie_telford	Clemmie Telford	Mother of All Lists	50.85
15	@Mum_TheMadHouse	Jen Walshaw	Mum in the Mad House	45.97
16	@zenas_suitcase	Zena Goldman	Zena’s Suitcase	44.53
17	@PlutoniumSox	Natalie Ray	Plutonium Sox	44.51
18	@michelletwinmum	Michelle Pannell	Mummy From The Heart	44.28
19	@HonestMum	Vicki Psarias	Honest Mum	42.03
20	@MummyFever	Mummy Fever	Mummy Fever	41.2
21	@mummyblogger	Jo Middleton	Slummy Single Mummy	40.78
22	@iamalisonperry	Alison Perry	Not Another Mummy Blog	38.4
23	@swhittle	Sally Whittle	Who’s The Mummy	38.3
24	@MumSomeone	Danielle Duggins	Someone’s Mum	38.13
25	@MonkeyandMousey	Jenny Eaves	Monkey and Mouse	36.54

 

TOP 50 US MOMMY BLOGGERS

Below is a list of the top 25 US Mommy bloggers. If you want to see who ranks from 1-50 be sure to download the full report by clicking download!

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Rank	Twitter Handle	Name	Blog	Influencer Score
1	@mamasmoney	Cher Kachelmuss	Mom and More	100
2	@dentistmel	Melissa Weintraub	The Mommyhood Chronicles	83.87
3	@VeraSweeney	Vera Sweeney	Lady and the Blog	81.15
4	@MomStart	Louise Bishop	Mom Start	72.92
5	@WorkingMomMagic	Lauren Berger	Working Mom Magic	72.89
6	@SJBlahBlahBlog	Jenn Worden	Jenns Blah Blah Blog	72.14
7	@NYCSingleMom	Linda Grant	NYC Single Mom	67.97
8	@MommaTBlog	Trisha Grimes	Momma T and Baby E	62.04
9	@familyfocusblog	Scarlet Paolicchi	Family Focus Blog	61.85
10	@dooce	Heather B. Armstrong	Dooce	59.97
11	@ScaryMommy	Jill Smokler	Scary Mommy	57.11
12	@BrandiJeter	Brandi Jeter Riley	Mama Knows It All	54.03
13	@momblogsociety	LaDonna Dennis	Mom Blog Society	53.01
14	@pamelamaynard	Pamela Maynard	Mom Does Reviews	49.56
15	@prettynameless	Nicole Etolen	Pretty Opinionated	49.45
16	@Weidknecht	Lisa Weidknecht	Weidknecht	48.02
17	@Momtrends	Nicole Feliciano	Mom Trends	43.55
18	@SlapDashMom	Sadie Lankford	Slap Dash Mom	37.18
19	@thePositiveMOM_	Elayna Fernandez	The Positive Mom	32.64
20	@MomResource	Saira Perl	Mom Resource	32.6
21	@digitalmomblog	Molly Thornberg	Digital Mom Blog	31.58
22	@100daysrealfood	Lisa Leake	100 Days of Real Food	30.29
23	@SweetTMakes3	Jennifer Gervens	Sweet T Makes Three	30.2
24	@amomstake	Janel Case	A Mom’s Take	29.37
25	@FreeRangeKids	Lenore Skenazy	Free Range Kids	28.82

 

Top 100 Most Influential UK and US Mummy Bloggers

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MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online conversations between the mummy bloggers with the number 1 UK mummy blogger Colette Burgess at the centre. It’s interesting to not the strength of connections between all the mummy bloggers, irrespective of location. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and blogs listed here are undoubtedly influential when it comes to driving the online discussion.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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